About Digital Marketing
Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:
- Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution.
- Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software.
- E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities.
- E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads.
- WCM is a software tool used to create, manage, store, and deploy content on the internet. The content may be in the form of text, audio, graphics, videos, and photos.
- Web analytics refers to the collection, measurement, and analysis of web-based data that helps end-users understand and optimize the use of a website.
- Social CRM software helps organizations to engage in conversations and relationships with potential and existing customers through the internet, digital channels, and social media networks.
TechNavio's analysts forecast the Global Digital Marketing market will grow at a CAGR of 15.22 percent over the period 2013-2018
Covered in this Report
The Global Digital Marketing market includes the following major segments: Sales CRM, Marketing Automation, E-commerce, E-mail Marketing, Social CRM, WCM, and Web Analytics.
TechNavio's report, the Global Digital Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Digital Marketing market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
Key Vendors
- IBM Corp.
- Oracle Corp.
- Salesforce.com Inc.
- SAP AG
Other Prominent Vendors |
- Adobe Systems Inc.
- Aplicor LLC
- Attensity Corp.
- Clicky
- ComScore Networks Inc.
- Demandware Inc.
- Ebay GSI Commerce
- Fireclick
- Hybirs
- Intershop
- Lithium Technologies Inc.
| - LongJump CRM
- Microsoft Corp.
- Netsuite Inc.
- OpenText Corp.
- Percussion Software Inc.
- Sitecore Inc.
- StrongMail Systems Inc.
- SugarCRM Inc.
- Yahoo Analytics
- ZohoCRM Inc.
|
Key Market Driver
- Increased Focus on Digital Media.
- For a full, detailed list, view our report.
Key Market Challenge
- Lack of Skilled Personnel.
- For a full, detailed list, view our report.
Key Market Trend
- Emergence of SaaS-based Solutions.
- For a full, detailed list, view our report.
Key Questions Answered in this Report
- What will the market size be in 2018 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Summary of Figures
06. Introduction
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Five Forces Analysis
08. Market Segmentation
08.1 Global Sales CRM Market
08.1.1 Market Size and Forecast
08.2 Sales CRM Market by Geographical Segmentation
08.3 Global Marketing Automation Market
08.3.1 Market Size and Forecast
08.4 Marketing Automation Market by Geographical Segmentation
08.5 Global E-commerce Market
08.5.1 Market Size and Forecast
08.6 E-commerce Market by Geographical Segmentation
08.7 Global E-mail Marketing
08.7.1 Market Size and Forecast
08.8 E-mail Marketing Market by Geographical Segmentation
08.9 Global Social CRM Market
08.9.1 Market Size and Forecast
08.10 Social CRM Market by Geographical Segmentation
08.11 Global WCM Market
08.11.1 Market Size and Forecast
08.12 WCM Market by Geographical Segmentation
08.13 Global Web Analytics Market
08.13.1 Market Size and Forecast
08.14 Web Analytics Market by Geographical Segmentation
09. Geographical Segmentation
09.1 Global Digital Marketing Market by Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Market Share Analysis 2013
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 IBM Corp.
18.1.1 Business Overview
18.1.2 Business Segmentation
18.1.3 Key Information
18.1.4 SWOT Analysis
18.2 Oracle Corp.
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 Salesforce.com Inc.
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 SAP AG
18.4.1 Business Overview
18.4.2 Business Segmentation
18.4.3 Key Information
18.4.4 SWOT Analysis
19. Other Reports in this Series
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape