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About Digital Marketing
Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:
TechNavio's analysts forecast the Global Digital Marketing market will grow at a CAGR of 15.22 percent over the period 2013-2018
Covered in this Report
The Global Digital Marketing market includes the following major segments: Sales CRM, Marketing Automation, E-commerce, E-mail Marketing, Social CRM, WCM, and Web Analytics.
TechNavio's report, the Global Digital Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Digital Marketing market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
Key Vendors
Other Prominent Vendors | |
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Key Market Driver
Key Market Challenge
Key Market Trend
Key Questions Answered in this Report
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
03.1 Market Overview
03.2 Product Offerings
04. Market Research Methodology
04.1 Market Research Process
04.2 Research Methodology
05. Summary of Figures
06. Introduction
07. Market Landscape
07.1 Market Overview
07.2 Market Size and Forecast
07.3 Five Forces Analysis
08. Market Segmentation
08.1 Global Sales CRM Market
08.1.1 Market Size and Forecast
08.2 Sales CRM Market by Geographical Segmentation
08.3 Global Marketing Automation Market
08.3.1 Market Size and Forecast
08.4 Marketing Automation Market by Geographical Segmentation
08.5 Global E-commerce Market
08.5.1 Market Size and Forecast
08.6 E-commerce Market by Geographical Segmentation
08.7 Global E-mail Marketing
08.7.1 Market Size and Forecast
08.8 E-mail Marketing Market by Geographical Segmentation
08.9 Global Social CRM Market
08.9.1 Market Size and Forecast
08.10 Social CRM Market by Geographical Segmentation
08.11 Global WCM Market
08.11.1 Market Size and Forecast
08.12 WCM Market by Geographical Segmentation
08.13 Global Web Analytics Market
08.13.1 Market Size and Forecast
08.14 Web Analytics Market by Geographical Segmentation
09. Geographical Segmentation
09.1 Global Digital Marketing Market by Geographical Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
17.1 Competitive Scenario
17.1.1 Mergers and Acquisitions
17.2 Market Share Analysis 2013
17.3 Other Prominent Vendors
18. Key Vendor Analysis
18.1 IBM Corp.
18.1.1 Business Overview
18.1.2 Business Segmentation
18.1.3 Key Information
18.1.4 SWOT Analysis
18.2 Oracle Corp.
18.2.1 Business Overview
18.2.2 Business Segmentation
18.2.3 Key Information
18.2.4 SWOT Analysis
18.3 Salesforce.com Inc.
18.3.1 Business Overview
18.3.2 Business Segmentation
18.3.3 Key Information
18.3.4 SWOT Analysis
18.4 SAP AG
18.4.1 Business Overview
18.4.2 Business Segmentation
18.4.3 Key Information
18.4.4 SWOT Analysis
19. Other Reports in this Series
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