Global Dry Shampoo Market 2017-2021

Overview of the global dry shampoo market

Technavio’s market study identifies the expanding market for salon and spa services, and growing hair treatment market to be one of the primary growth factors for the dry shampoo market. Salons and spas provide a wide range of hair styling and hair treatment services. Hairstyling is primarily done using the dry shampoo. Consumers and stylists prefer dry shampoo as it conserves the customer's hair color, eliminates hair odor, adds volume, and saves time for both stylists and customers. The rising trend of personal grooming and growing fashion consciousness contributes to the growing preference for dry shampoo. The market analysts estimate that the market will grow steadily at a CAGR of around 19% by 2021.

Hair care vendors implement celebrity endorsements as one of the popular marketing strategies to attract widespread consumer base. Dry shampoo vendors contract with various celebrities that act as representatives and spokespersons for the brand. Customers are attracted to products that are endorsed by famous celebrities and through advertisements on the social media platform. For instance, Batiste signed up music artiste Ella Henderson to endorse its dry shampoo products. This strategy encourages the consumers to try the product. The adoption of celebrity endorsements is identified to be one of the key trends contributing towards the growth of the dry shampoo market.

Competitive landscape and key vendors

The dry shampoo market is moderately fragmented due to the presence of established international, regional, and local players offering products as per customer requirements. Vendors compete intensely based on factors such as advertising, promotion, social media activities, merchandising, product line extensions, and product demonstrations. To attain competitive advantage in the natural dry shampoo market, vendors must invest heavily in R&D and offer innovative solutions.

The leading vendors in the market are

• Estée Lauder
• Henkel
• Kao
• L'Oréal
• Procter & Gamble (P&G)
• Unilever

The other prominent vendors in the market are Church & Dwight, Coty, Kao, MOROCCANOIL, New Avon, Pierre Fabre, and REVLON.

Segmentation by product type and analysis of the dry shampoo market

• Regular dry shampoo
• Natural and organic dry shampoo

Individuals having a hectic lifestyle prefer to use regular dry shampoo as it provides immediate results and is easy to use. Additionally, regular dry shampoos enhance the volume of hair and provide a refreshed look. Regular dry shampoos manufacturers must ensure their product offerings adhere to the government norms and regulations on the ingredients, product labeling, and packaging.

Geographical segmentation and analysis of the dry shampoo market

• Americas
• APAC
• EMEA

The high population of fashion conscious customers in the Americas, changing consumption patterns innovations in hair care products, changing fashion trends, and rising expenditures premium hair care products contribute to the growth of the natural dry shampoo market in the Americas. As dry shampoos provide instant results and other benefits, millennials and consumers are increasingly adopting dry shampoos.

Key questions answered in the report include

• What will the market size and the growth rate be in 2021?
• What are the key factors driving the global dry shampoo market?
• What are the key market trends impacting the growth of the global dry shampoo market?
• What are the challenges to market growth?
• Who are the key vendors in the global dry shampoo market?
• What are the market opportunities and threats faced by the vendors in the global dry shampoo market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global dry shampoo market?

Technavio also offers customization on reports based on specific client requirement.

The dry shampoo market is anticipated to account for nearly 2% of the total hair care market across the globe. Consequently, the vendors in this market are expected to witness numerous growth opportunities during the forecast period. According to our market research experts, the exponential rise in product innovation regarding formulation and formats may prove to be a crucial driver in the growth of this market space. This increase in product innovations is also expected to restructure the demand-supply ecosystem within the dry shampoo market. To examine the growth patterns in detail and understand the consumer behavior better, industry experts at Technavio segregate the global market into multiple niche segments broadly based on product, distribution channels, and geography. Further, to understand the buying patterns across the different region of the globe our report on the dry shampoo market offers a detailed insight into the dynamically changing market scenario in regions such as the Americas, APAC, Europe, and MEA.

Another factor considered immensely imperative in gaining crucial intelligence in the dry shampoo market is understanding the rapidly changing competitive scenario and the vendor landscape. Our upcoming market research report on the dry shampoo market focuses on several vendors such as Henkel, Kao Corporation, L’Oréal, P&G, and Unilever operating in this market. The vendor insight aims at providing information regarding the market-related products and services offered by multiple players, this, in turn, will help our clients gain market dominance and expand in niche markets.

Moreover, to understand the correlation of this market with the consumer and retail industry, our analysts at Technavio also consider into account the growth of similar markets like the global hair shampoo market which is expected to grow at a CAGR of around 2% in the coming years.