Global Electric Toothbrush - Market Study 2015-2019

  • Published: Sep 2015
  • Pages: 72
  • SKU: IRTNTR7081

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Market outlook of the global electric toothbrush market

The global electric toothbrush market is a major part of the global oral care market, which generated a remarkable revenue of nearly 30 billion in 2013. Electric toothbrushes are rechargeable and have a replaceable brush that is more efficient in cleaning when compared to manual toothbrushes. The advent of toothbrushes that can be connected to smartphones via Bluetooth is expected to bolster market growth, resulting in its healthy market growth rate of approximately 8%.

The increasing preference for electric toothbrushes among consumers is a major factor that is expected to drive market growth during the forecast period. Many dentists recommend electric toothbrushes to prevent problems pertaining to tartar, gingivitis, and plaque formation in the oral cavity. The rotatory and oscillatory motion of the electric toothbrush’s head ensures thorough cleaning and, therefore, it is more effective than conventional brushes. 

Competitive landscape and key vendors

Since this market offers tremendous growth opportunities, the influx of private labels in the market is increasing. Consequently, in order to succeed in this market, it becomes imperative for vendors to distinguish their products and services through a clear and unique value proposition.

Leading vendors in this market are –

  • Colgate Palmolive
  • Panasonic
  • Philips
  • Proctor and Gamble
  • Waterpik

Other prominent vendors included in this report are Arm and Hammer, Conair, Mouth Watchers, Omron Healthcare, and Summer Infant.

Geographical segmentation of the electric toothbrush market

  • Europe
  • ROW
  • APAC
  • North America

Technavio’s market research analyst has estimated the European region to dominate over all the other geographies due to the high purchasing power of people in this region. Factors like the growing preference for adopting products that are technologically advanced are expected to result in this area’s high market share of close to 50% between the period of 2014 and 2019.

Growth drivers, challenges, and upcoming trends: Electric toothbrush

Technavio’s market research analysts estimate upcoming trends, such as the advent of smart toothbrushes, to bolster market growth during the forecast period. The launch of attractive products that are technologically advanced and offer features like 3D motion sensors are expected to take advantage of the consumers’ growing preference for technologically advanced products.

This report provides a number of factors contributing to the adoption, limitations, and opportunities of the global electric toothbrush market. It also offers an analysis of each factor and an estimation of the extent to which the factors are likely to impact the overall market growth.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2019?
  • What are the key factors driving the global electric toothbrush market?
  • What are the key market trends impacting the growth of the global electric toothbrush market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global electric toothbrush market?
  • What are the market opportunities and threats faced by the vendors in the global electric toothbrush market?
  • Trending factors influencing the market shares of the APAC, ROW, Europe, and North Americas?
  • What are the key outcomes of the five forces analysis of the global electric toothbrush market?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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