Global Timber Decking Market 2016-2020

  • Published: Aug 2016
  • Pages: 79
  • SKU: IRTNTR10369
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This industry research report identifies AERT, Advantage Trim & Lumber, Fiberon, Timber Holding USA, TimberTech, and Trex as the key vendors in the global timber decking market. This report presents a competitive analysis of the market by material, by project type, by end-user, and by structural component. The report also presents a detailed analysis of the market’s growth prospects in different geographical regions such as APAC, EU, North America, and ROW.

Overview of the global timber decking market

Market research analysts at Technavio have predicted that the global timber decking market will grow steadily during the predicted period and will post a CAGR of almost 5% by 2020. This market research analysis identifies the increased availability of chemically and thermally treated softwood as one of the primary growth factors for the hardwood timber decking market. The availability of a number of products in the market such as aluminum and PVC materials has decreased the market share of natural timber since timber decking by natural timber requires hardwood that is not easily available. However, the availability of chemically and thermally treated softwood and temperature hardwood will propel the demand for tropical timber for applications such as decking, furniture, and joinery. Treated wood offers advantages such as low cost, durability, and longer life span. An increase in their adoption will assist in decreasing the overall cost of decking. This will subsequently result in their adoption in several low capital-intensive projects, in turn, fueling the growth of the hardwood decking market.

In terms of geographical regions, North America will be the major revenue contributor to the market in the next four years, and this market research and analysis estimates this region to account for almost 40% of the total market shares by 2020. The growth of the market in this region mainly attributes to the increase in demand for new housing projects. About 80% of the residential houses in North America have decks, and around 60% have wooden decks. The US is identified to be the major revenue contributor to the market and the demand for wood decking from the emerging markets such as Mexico will also augment the market’s growth prospects in this region.

Competitive landscape and key vendors

The market is characterized by the presence of a number of vendors who provide treated lumber, naturally superior Redwood and cedar wood, exotic tropical hardwoods, and composites. The timber decking vendors are also facing stiff competition from the immediate substitutes of timber decking such as composite timber decking and polymer vinyl (PVC) deck providers since they are comparatively less expensive than plastic and hardwood decking. To increase their revenue share, several vendors have started merging product offerings, such as handrails, balusters, fascia, and other decorative trim which allows them to acquire revenue from other markets. The growth of the vendor mainly depends on meeting customer requirements such as strength, durability, low maintenance, and aesthetics. Since composite wooden decking provides better aesthetics and requires low maintenance, several timber decking suppliers and new startups have started offering composite wood and plastic decking products, intensifying the level of competition in the market. The increasing market competition is inducing vendors to follow different strategies such as offering discounts and bundling products such as decks and joists and other accessories to increase their share of the market. Additionally, timber decking suppliers or vendors are also adopting innovative ideas such as hidden locking and fixing systems where the screws are not visible.

The leading vendors in the market are -

  • Advanced Environmental Recycling Technologies (AERT)
  • Advantage Trim & Lumber
  • Fiberon
  • Timber Holding USA
  • TimberTech
  • Trex

The other prominent vendors in the market are Accsys Technologies, Boral, Cali Bamboo, Dasso, East Teak Fine Hardwoods, Eva-Last, Kayu, MOSO, Roseburg, Millboard, Outdoor Structures Australia, TAMKO, UPM, Vetedy, Westwood, and Western Forest Products.

Segmentation by material and analysis of the timber decking market

  • Bamboo wood decking
  • Untreated wood decking
  • Treated wood decking
  • WPC decking

Based on the type of material used, the treated wood decking segment accounted for more than 48% of the total market shares during 2015. Treated lumber is more economical and also has a longer life. It includes major processes such as pressure-treating and thermo-treating. Analysts estimate that this segment will continue to dominate the market throughout the forecast period as well.

Segmentation by end-user and analysis of the timber decking market

  • Residential
  • Non-residential

This market study has identified that timber decking has found major significance in the residential sector and predicts that the residential segment will dominate the industry throughout the next four years. The growth of the market is mainly driven by a number of new projects as well as repair projects. According to our analysts, countries such as the US, UK, Germany, and Europe will be the major growth contributors and this market segment will account for about 60% of the total market shares by 2020. 

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global timber decking market?
  • What are the key market trends impacting the growth of the global timber decking market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global timber decking market?
  • What are the market opportunities and threats faced by the vendors in the global timber decking market?
  • Trending factors influencing the market shares of APAC, EU, North America, and ROW.
  • What are the key outcomes of the five forces analysis of the global timber decking market?

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Timber decking refers to the organic product that is produced from a once living tree. The individual fibres of the tree pick up and discharge moisture during its life cycle. After the cutting of logs into boards, the drying process of the wood starts. The porous fibres of the timber boards release around 60% of the moisture contained within the timber during the air drying process. The boards are kiln-dried in a controlled environment that offers the required heat and ventilation to preserve the timber at a moisture content up to 16%. In the final step, the wood fibres that have released the water during the drying process are kept open until a satisfactory seal and deck finish is applied. 

The report, global timber decking market, is part of Technavio’s hardware and semiconductor research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as computing devices, displays, embedded systems, human machine interface, lighting, semiconductor equipment, and sensors. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Definition
  • Base year
  • Geographical segmentation
  • Common currency conversion rates

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Things to be considered before planning a deck
  • Decking project
  • Decking applications

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by material

  • Market overview
  • Treated wood decking
  • WPC decking
  • Untreated wood decking
  • Bamboo wood decking

PART 07: Market segmentation by end-user

  • Market overview
  • Residential sector
  • Non-residential sector

PART 08: Market segmentation by project type

  • Market overview
  • New projects
  • Repair and improvements

PART 09: Market segmentation by structural component 

  • Substructure
  • Surface
  • Accessories

PART 10: Geographical segmentation

  • North America
  • EU
  • APAC
  • ROW

PART 11: Market drivers

  • Growing building and construction industry
  • Increase in consumer spending
  • Increased availability of chemically and thermally treated softwood

PART 12: Impact of drivers

PART 13: Market challenges

  • High maintenance cost and efforts
  • Ethical responsibility in acquisition of tropical wood
  • Seasonality and government regulations

PART 14: Impact of drivers and challenges

PART 15: Market trends

  • Increased movement of forest products owing to import and export restrictions
  • Increasing availability of substitute products for decking
  • Increased use of decking for outdoor living spaces

PART 16: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 17: Key vendor analysis

  • Advanced Environmental Recycling Technologies (AERT)
  • Advantage Trim & Lumber
  • Fiberon
  • Timber Holding USA
  • TimberTech
  • Trex

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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