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According to Technavio’s market research analyst, the global mobile tracking software market size and share will grow at a CAGR of almost 8% during the forecast period. The rising popularity of mobile applications is one of the key factors driving the mobile tracking software market growth during the forecast period of 2017 to 2021. It has been noted that mobile apps, such as WhatsApp, Snapchat, Facebook, YouTube, and Gmail, have gained popularity among millennials over the past few years. Business applications, such as e-mail, calendars, and teleconferencing applications, are available for free and can offer an easy, quick, and practical ways of accessing important information on smartphones. The augmented usage of these applications has escalated the need for mobile tracking services to monitor the information exchanged between applications.
Extensive market research carried out by the analysts has also shown that eminent trends, such as the growing preference for bundled offerings, will also play a critical role in ameliorating this market’s growth prospects over the next few years. The advantage of bundled offerings is that customers can get features of both desktop and mobile tracking at a lower price. It also helps vendors improve their sales. Additionally, some vendors also offer mobile tracking software that is operable on mobile platforms such as Android and iOS. This helps consumers to use a single software across different mobile platforms.
The global mobile tracking software market is extremely fragmented due to the presence of many small vendors. However, during the forecast period, new suppliers are estimated to enter the market space and intensify the competition. As a result, it will become imperative for vendors to distinguish their products and service offerings through clear and unique value propositions to survive in the competitive environment.
Some of the vendors in this market are -
Other prominent vendors in this market are Apple, Avast Software, BAK2u, GadgetTrak, Google, Awosoft, iSpyoo, prospybubble.com, Retina-X Studios, and TheTruthSpy.
During 2016, the Americas accounted for the largest market share and is expected to generate the maximum revenues by the end of 2021. The widespread adoption of mobile tracking software in enterprises in this region was fuelled by the increased adoption of BYOD policies that allowed workers to use their mobile devices to access their employer’s network. It was observed that one in five employees did not have any tracking software on their devices, which led to the loss of visibility of information exchange between the devices. This escalated the demand for deployment of mobile tracking software.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Research Methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Geographical segmentation
PART 07: Product life cycle
PART 08: Market drivers
PART 09: Impact of drivers
PART 10: Market challenges
PART 11: Impact of drivers and challenges
PART 12: Market trends
PART 13: Impact of trends
PART 14: Buying criteria
PART 15: Five forces analysis
PART 16: Vendor landscape
PART 17: Vendor analysis
PART 18: Appendix
PART 19: Assumptions
PART 20: Explore Technavio
Tags: tracking software, gps tracker, mobile app development, software development, enterprise application industry analysis, enterprise application market research,
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