To identify growth opportunities in the fruit beer market, the market has been segmented into regions that are growing faster than the overall market. These regions have been pitted against regions that have a slower growth rate than the global market in 2018-2023. APAC and South America will grow faster than the overall market. The market growth Europe, MEA, and North America will be slower than the global market.
Some of the key findings from our fruit beer market forecast report are summarized below
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Global fruit beer industry overview
The low alcohol by volume (ABV) ratio of low-alcohol fruit beer is boosting its popularity, especially among health-conscious consumers. The consumption of low alcohol fruit beer does not cause harm to the kidneys and liver and does not lead to intoxication. These health benefits of low-alcohol content fruit beer will further increase its demand among consumers. To capitalize on this growing demand, market vendors are expanding their product portfolio by launching new low-alcohol fruit beer products. This will be a critical trend that will have a positive impact on the growth of the fruit beer market.
The global expansion of online commerce is encouraging fruit beer vendors to offer their products through online retailing. Unlike traditional retail stores, online retailers offer additional discounts, convenient delivery and payment options, and enhanced visibility for products. Additionally, online retailers also provide consumers the convenience to choose fruit beers from multiple brew series in a single platform. Selling fruit beer through online platforms also help vendors avoid the need for massive investment required for sales through physical stores. This is increasing the preference of vendors towards offering their products through online platforms. Vendors are also increasingly offering fruit beer through online channels to target the internet savvy customer segment. This growing emphasis on the online retailing of fruit beers will be one of the significant factors that will fuel the market growth at a CAGR of over 4% during the forecast period.
Top fruit beer companies covered in this market research report
The global fruit beer market is fragmented. To help clients improve their market position, this report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this fruit beer market research report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make most of the upcoming growth opportunities.
The report offers a detailed analysis of several fruit beer companies, including:
- Anheuser-Busch InBev
- Carlsberg Breweries A/S
- Heineken N.V.
- New Belgium Brewing Company
- The Boston Beer Company
Fruit beer market segmentation based on distribution channel
- Off-trade
- On-trade
The off-trade segment will account for the largest fruit beer market share. The expansion of fruit beer offerings and cost advantages in terms of space provided by off-trade distribution channel will drive fruit beer market growth in this segment.
Fruit beer market segmentation based on geographic region
- APAC
- Europe
- MEA
- North America
- South America
With a complete study of the growth opportunities for companies, it has been identified that Europe will account for the largest fruit beer market share throughout the forecast period. The rise in the number of microbreweries and the increasing demand for beer with no or low alcohol will be some of the significant factors contributing to the growth of the fruit beer market in this region.
Key highlights of the global fruit beer market for the forecast years 2019-2023:
- CAGR of the market during the forecast period 2019-2023
- Detailed information on factors that will accelerate the growth of the fruit beer market during the next five years
- Precise estimation of the global fruit beer market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the fruit beer industry across APAC, Europe, MEA, North America, and South America
- A thorough analysis of the market’s competitive landscape and detailed information on several vendors
- Comprehensive details of factors that will challenge the growth of fruit beer companies
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