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To identify growth opportunities in the fruit beer market, the market has been segmented into regions that are growing faster than the overall market. These regions have been pitted against regions that have a slower growth rate than the global market in 2018-2023. APAC and South America will grow faster than the overall market. The market growth Europe, MEA, and North America will be slower than the global market.
Some of the key findings from our fruit beer market forecast report are summarized below
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The low alcohol by volume (ABV) ratio of low-alcohol fruit beer is boosting its popularity, especially among health-conscious consumers. The consumption of low alcohol fruit beer does not cause harm to the kidneys and liver and does not lead to intoxication. These health benefits of low-alcohol content fruit beer will further increase its demand among consumers. To capitalize on this growing demand, market vendors are expanding their product portfolio by launching new low-alcohol fruit beer products. This will be a critical trend that will have a positive impact on the growth of the fruit beer market.
The global expansion of online commerce is encouraging fruit beer vendors to offer their products through online retailing. Unlike traditional retail stores, online retailers offer additional discounts, convenient delivery and payment options, and enhanced visibility for products. Additionally, online retailers also provide consumers the convenience to choose fruit beers from multiple brew series in a single platform. Selling fruit beer through online platforms also help vendors avoid the need for massive investment required for sales through physical stores. This is increasing the preference of vendors towards offering their products through online platforms. Vendors are also increasingly offering fruit beer through online channels to target the internet savvy customer segment. This growing emphasis on the online retailing of fruit beers will be one of the significant factors that will fuel the market growth at a CAGR of over 4% during the forecast period.
The global fruit beer market is fragmented. To help clients improve their market position, this report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this fruit beer market research report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make most of the upcoming growth opportunities.
The report offers a detailed analysis of several fruit beer companies, including:
The off-trade segment will account for the largest fruit beer market share. The expansion of fruit beer offerings and cost advantages in terms of space provided by off-trade distribution channel will drive fruit beer market growth in this segment.
With a complete study of the growth opportunities for companies, it has been identified that Europe will account for the largest fruit beer market share throughout the forecast period. The rise in the number of microbreweries and the increasing demand for beer with no or low alcohol will be some of the significant factors contributing to the growth of the fruit beer market in this region.
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: MARKET LANDSCAPE
PART 04: MARKET SIZING
PART 05: FIVE FORCES ANALYSIS
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
PART 11: MARKET TRENDS
PART 12: VENDOR LANDSCAPE
PART 13: VENDOR ANALYSIS
PART 14: APPENDIX
PART 15: EXPLORE TECHNAVIO
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