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Technavio’s market research analysts predict the global dishwashing detergent market to witness steady growth at a CAGR of close to 4% over the forecast period. With increasing awareness of maintaining cleanliness and personal hygiene, the market has seen a drastic change in consumer’s buying patterns. Moreover, hectic lifestyles have also left consumers with little time to clean their homes, creating demand for convenient and more effective products. With better living standards and increased incomes, more consumers are spending on premium products, which will lead to an augmented demand for efficient home care products, which will subsequently increase dishwashing detergents market share over the coming years.
One of the recent trends contributing to this market’s growth is the rising demand for green household cleaning products. Natural and plant-based household cleaning products are free of harmful chemicals and are considered safe for both the consumers and environment. The majority of manufacturers these days are incorporating natural ingredients such as natural fragrance oils and extracts from flowers in dishwashing detergents. For instance, Seventh Generation is a leading brand for natural household cleaning products in the US and spends heavily on marketing and promotion of its products. Some of the prominent eco-friendly household cleaning products available in the market include Goodmaid Bioby Goodmaid Chemicals and Green Works by The Clorox Company. The easy availability of such products in the market will also aid in this market’s growth over the next four years.
The global dishwashing detergent market is characterized by the presence of several well-established vendors offering a wide array of products. Most of the leading vendors are very competitive in terms of their product offerings. The technological advances and product upgrades will increase the competition among vendors.
Key vendors in this market are -
Other prominent vendors in the market include Bombril, Church & Dwight, Godrej Consumer Products, Goodmaid Chemicals, Kao, McBride, Rohit Surfactants, SC Johnson & Son, Seventh Generation, and The Clorox Company.
The hand dishwashing product segment dominated the market and is expected to hold close to 54% of the overall market shares by 2020. This segment is likely to continue its dominance due to an increasing demand from markets such as Latin America, Eastern Europe, and APAC. Also, the introduction of innovating dishwashing detergent lines in the market will also help in this segment’s growth during the estimated period.
In terms of geography, Europe was the highest revenue contributor in the global dishwashing detergent market and is anticipated to reach over USD 5 billion by 2020. The major markets in this region are the UK, Germany, France, Spain, Russia, and Italy. The growth of this market in the region is due to the presence of leading manufacturers like Unilever and Reckitt Benckiser in the region. Also, popular hypermarkets and supermarkets such as Carrefour and Tesco sell dishwashing detergents, leading to this market’s growth in the European countries.
PART 01: Executive summary
PART 02: Global home care market summary
PART 03: Scope of the report
PART 04: Market research methodology
PART 05: Introduction
PART 06: Economic indicators
PART 07: Market landscape
PART 08: Market segmentation by product category
PART 09: Distribution channel segmentation
PART 10: Geographical segmentation
PART 11: Key leading countries
PART 12: Market drivers
PART 13: Impact of drivers
PART 14: Market challenges
PART 15: Impact of drivers and challenges
PART 16: Market trends
PART 17: Vendor landscape
PART 18: Appendix
PART 19: Explore Technavio
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