Enjoy complimentary customisation on priority with our Enterprise License!
The flower and ornamental plants market size is estimated to grow at a CAGR of 5.85% between 2022 and 2027. The size of the market is forecast to increase by USD 30.79 billion. The growth of the market depends on several factors, including the use of flowers and plants for decorative and aesthetic purposes, the growth in floriculture, and the profitability associated with growing ornamental plants.
This market report extensively covers market segmentation by product (cut flowers and potted plants), end-user (commercial and residential), and geography (APAC, Europe, North America, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, Download Report Sample
The growth in floriculture is notably driving the market growth, although factors such as the use of toxic chemicals may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Flower And Ornamental Plants Market Driver
The growth in floriculture is notably driving the market growth. Floriculture continues to be an important part of the horticulture market. It is estimated that approximately 140 countries around the world are involved in commercial floriculture. In recent years, floriculture has become a profitable agricultural business worldwide. The largest importers of flowers are the Netherlands, Germany, France, and Italy, while some of the largest exporters are Colombia, Spain, and Kenya.
The US and Japan are still the largest consumers in the world. Floriculture is becoming a central part of agriculture in India as well. The cultivation of floriculture provides benefits to the economy in the form of job opportunities and as raw materials for essences, perfumes, medicines, and others. Flowers produced in India are exported to the UK and other countries. Such factors are expected to drive the growth of the global flowers and ornamental plants market during the forecast period.
Significant Flower And Ornamental Plants Market Trend
Growing demand for premium flowers is an emerging trend in the market. As the global economic situation improves and people want to spend more, the demand for high-quality products increases. This trend also applies to the global market of flowers and ornamental plants. There is also a growing demand for high-quality bouquets from different flower collections, especially for special occasions such as weddings.
As a differentiated factor, retailers in this field are using pricing to launch premium versions of their existing product lines. Merchants have added value to their products through product quality, delivery, and additional offers such as vases and therefore charge a higher price. According to demand, various high-quality flower shops have expanded their presence. For example, Ferns N Petals, one of India's premium flower shops, has expanded its presence across the country in recent years. Such factors will influence the growth of the global market during the forecast period.
Major Flower And Ornamental Plants Market Challenge
The use of toxic chemicals is a major challenge impeding market growth. Chemical pollution is a problem in horticulture. Florists and nurseries were found to be the largest users of agrochemicals such as pesticides. The cut flower industry requires a short-term production process, which means the aggressive use of agrochemicals that have significant adverse effects on air, soil, and water supplies. More than half of garden plants that are sold are pre-treated with pesticides that can be fatal to bees.
In addition, weak regulation by the governments has led to the uncontrolled use of pesticides and fertilizers on farms. The heavy use of such toxic chemicals can threaten the health of workers as well as local water supplies. In addition, the governments of some importing regions require extensive use of insecticides to ensure the absence of pests in flowers. Such factors may restrain the growth of the global market during the forecast period.
Key Flower And Ornamental Plants Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Flower and Ornamental Plants Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bridge Farm Group - he company operates under two segments, namely indoor plants and herbs and flowers. The company operates as a grower and provider of indoor plants and herbs and flowers. The company's key offerings include company operates as a grower and provider of indoor plants.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the cut flowers segment will be significant during the forecast period. The cut flowers are used for decorative purposes, particularly on specific occasions such as marriages, funerals, anniversaries, birthdays, and festive occasions.
Get a glance at the market contribution of various segments Request a PDF Sample
The cut flower segment was valued at USD 44.63 billion in 2017 and continued to grow until 2021. The rapid improvement of transport and communication services in the market has given vendors the opportunity to expand their markets internationally. The Netherlands, Colombia, and Germany are some of the countries that export cut flowers. In Colombia, where the rose is the most exported flower, demand for exotic flowers such as anthuriums, orchids, and birds of paradise is increasing. In addition, some organizations are launching campaigns to increase sales of cut flowers. Therefore, such campaigns can increase the demand and sales of cut flowers, leading to the growth of the global market during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in APAC is expected to grow during the forecast period owing to the growing population, rising disposable income, and improving economic scenario. In APAC, China is the leading producer of flower and ornamental plants. China also imports cut flowers from various countries. In APAC, greenhouse farming is gradually gaining popularity among farmers. Some government organizations in the region are providing subsidies to flower growers and producers. Such financial support by government organizations helps growers in the region increase production. This, in turn, will drive the growth of the regional flower and ornamental plants market during the forecast period.
Following the outbreak of the COVID-19 pandemic in early 2020, the sales of flowers and ornamental plants were hampered due to the restrictions on holding social gatherings and celebrations, and special events. However, the lifting of lockdown restrictions led to the stabilization and growth of the market in 2021. With the rise in the number of dual-earning households, there has been an increase in the disposable income of people, which has allowed individuals to spend on decorative products. Also, the number of construction projects in the commercial and residential sectors is increasing post-lockdowns, which will increase the demand for flower and ornamental plants. Therefore, the regional market is expected to register a high growth rate during the forecast period.
The flower and ornamental plants market research report forecasts market growth by revenue at global, regional, and country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Flower And Ornamental Plants Market Scope |
|
Report Coverage |
Details |
Page number |
155 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.85% |
Market growth 2023-2027 |
USD 30.79 billion |
Market structure |
Fragmented |
YoY growth 2022-2023 (%) |
5.55 |
Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
Performing market contribution |
APAC at 45% |
Key countries |
US, China, The Netherlands, Italy, and Denmark |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
1 800 Flowers.com Inc., Astra Fund Holland BV, Bailey Nurseries Inc., Ball Horticultural Co., Beekenkamp Verpakkingen B.V, Bridge Farm Group, Coletta and Tyson Ltd., Daleys Fruit Tree Nursery, Double H Nurseries Ltd., Dutch Flower Group, Farplants Sales Ltd., Flamingo Horticulture Investments, FTD LLC, H Andreas GmbH, Hofland flowering plants, Kurt Weiss Greenhouses Inc., Newey Ltd., Nyee Phoe Group, Royal FloraHolland, and Sakata Seed Corp. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.