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Flower and Ornamental Plants Market by Product, End-user, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

  • Published: Aug 2021
  • Pages: 129
  • SKU: IRTNTR43042
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The flower and ornamental plants market share is expected to increase by USD 28.98 billionn from 2019 to 2024, and the market’s growth momentum will accelerate at a CAGR of 5.9%.

This flower and ornamental plants market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers flower and ornamental plants market segmentations by product (cut flowers and potted plants), end user (commercial and residential), and geography (APAC, Europe, North America, South America, APAC, Europe, North America, and South America). The flower and ornamental plants market report also offers information on several market vendors, including 1-800-FLOWERS.COM Inc., Astra Fund Holland BV, Ball Horticultural Co., Dutch Flower Group, Farplants Sales Ltd., FTD LLC, Kurt Weiss Greenhouses Inc., Monrovia Nursery Co., Royal FloraHolland, and Sakata Seed Corp. among others.

What will the Flower and Ornamental Plants Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Flower and Ornamental Plants Market Size for the Forecast Period and Other Important Statistics

 

Flower and Ornamental Plants Market: Key Drivers, Trends, and Challenges

The use of flowers and plants for decorative and aesthetic purposes is notably driving the flower and ornamental plants market growth, although factors such as dependence on climatic conditions may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the flower and ornamental plants industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Flower and Ornamental Plants Market Driver

One of the key factors driving the flower and ornamental plants market growth is the use of flowers and plants for decorative and aesthetic purposes. Occasions flowers and ornamental plants find extensive use for decorative purposes on occasions such as marriage ceremonies, funerals, anniversaries and birthday celebrations, and other festive occasions. For instance, lilies, carnations, chrysanthemums, gladioli, daffodils, and tulips are commonly used for funeral arrangements. Flowers contribute a significant portion of the budget to weddings and are considered to hold high importance during the ceremonies, particularly in many APAC countries. Various types of flowers are used during weddings, such as roses, tulips, lilies, and hydrangeas. Some of the commonly used flowers used for decorations in Indian weddings include jasmine, marigold, gerbera daisy, orchid, and freesia. Hence, the demand for these flowers is high in the Indian market. People are increasingly investing in their gardens and landscaping as well as in interior decoration, which is playing a major role in the growth of this market. In addition to this, the growing domestic and housing property market worldwide has led to greater demand in the landscaping industry.

Key Flower and Ornamental Plants Market Trend

Another key factor driving flower and ornamental plants market growth is impact of hybridization and bio-technology creating new opportunities. One of the trends in the market is the rising production and trade of hybrid ornamental plants. In order to maximize profits and offer different varieties of flowers and plants, many planters have been focusing on the cross-breeding of flowers. Rose remains one of the popular plants to make hybrid ornamental plants. Many cultivators have been breeding rose hybrids for use as flowering plants in gardens. Most of these hybrid roses are double-flowered, with many of them having mutated into additional petals. Some of the hybrid roses are grown for attractive and scented foliage, such as Rosa glauca, while others are for ornamental thorns such as Rosa sericea. Natural hybridization can also occur between plants that are of similar appearance but of different genetics. An example is Diuris palachila, a South Australian hybrid between Diuris behrii and Diuris pardina. The major commercial benefit of the application of this technology has so far been the development of novel flower colors through the development of transgenic varieties that produce unique target species.

Key Flower and Ornamental Plants Market Challenge

Dependence on climatic conditions is one of the key challenges hindering the flower and ornamental plants market growth. Shorter and wetter days and the lack of sunlight can interfere with the healthy growth of a few kinds of ornamental plants. While most varieties of plants require substantial exposure to sunlight to grow, some can grow even in shaded areas. Many nurseries and growers need to use artificial illumination and temperature controls to provide plants the optimum growth conditions. In addition to this, excessively low temperatures and the accumulation of ice on leaves will cause damage to the plants. Some of the key flower-producing countries are also affected by rapid changes in climatic conditions. For instance, West Bengal, India, where floriculture is one of the largest markets, witnessed losses due to a rainfall deficit of around 30% between June 2019 and August 2019. In addition to this, the limited freshwater supply and drought conditions will further threaten flower production in the country and the industry's supply chain. Moreover, the rising temperature is also adversely affecting flower pollination. These climatic conditions are a major challenge for the market.

This flower and ornamental plants market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the global flower and ornamental plants market as a part of the global agricultural products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the flower and ornamental plants market during the forecast period.

Who are the Major Flower and Ornamental Plants Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

  • 1-800-FLOWERS.COM Inc.
  • Astra Fund Holland BV
  • Ball Horticultural Co.
  • Dutch Flower Group
  • Farplants Sales Ltd.
  • FTD LLC
  • Kurt Weiss Greenhouses Inc.
  • Monrovia Nursery Co.
  • Royal FloraHolland
  • Sakata Seed Corp.

This statistical study of the flower and ornamental plants market encompasses successful business strategies deployed by the key vendors. The flower and ornamental plants market is fragmented and the vendors are deploying growth strategies such as organic and inorganic strategies to compete in the market.

Product Insights and News

  • 1-800-FLOWERS.COM Inc.- The company offers both flowers and ornamental plants. Some of the variants are orchids, bonsai, succulents, and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The flower and ornamental plants market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Flower and Ornamental Plants Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the flower and ornamental plants market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The report has further elucidated on other innovative approaches being followed by vendors to ensure a sustainable market presence.

Which are the Key Regions for Flower and Ornamental Plants Market?

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46% of the market’s growth will originate from APAC during the forecast period. China is the key market for flower and ornamental plants in APAC. Market growth in this region will be faster than the growth of the market in other regions.

Owing to the growing population, rising disposable income, and improving economic scenario will facilitate the flower and ornamental plants market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

Due to the COVID-19 pandemic, the sales of flowers and ornamental plants were hampered due to the restrictions on arranging and celebrating functions and special events in countries such as India, China, and others. In addition, disruptions in the supply chain for these products led to a decline in the supply of flowers. In Q2 and Q3 of 2020, many countries, including India, Australia, and others, implemented nationwide lockdowns that led to a disruption in the supply chain for flowers and ornamental plants. This factor led to a decline in the growth rate of the market in 2020. However, supply chain activities have improved post-lifting of lockdowns in APAC. Also, vendors have been promoting online sales through third-party e-commerce players amid the pandemic, which will help the market to recover during the forecast period.

What are the Revenue-generating Product Segments in the Flower and Ornamental Plants Market?

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The flower and ornamental plants market share growth by the cut flowers will be significant during the forecast period. The major driver in the global cut flowers market is the use of these products for decorative purposes, particularly on specific occasions such as marriages, funerals, anniversaries, birthdays, and festive occasions. For instance, for funeral arrangements, lilies, carnations, chrysanthemums, gladioli, daffodils, and tulips are commonly used. Some prominent vendors offering cut flowers in the global market are 1 800 Flowers.com Inc., Dutch Flower Group, and Astra Fund Holland BV.

Besides the above-mentioned factors, the post COVID-19 impact has brought forth a slowdown in or fast tracked the demand for the service or product. This report provides an accurate prediction of the contribution of all the segments to the growth of the flower and ornamental plants market size and actionable market insights on post COVID-19 impact on each segment.

 

Flower and Ornamental Plants Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Accelerate at a CAGR of 5.9%

Market growth 2020-2024

$ 28.98 billion

Market structure

Fragmented

YoY growth (%)

4.88

Regional analysis

APAC, Europe, North America, South America, APAC, Europe, North America, and South America

Performing market contribution

APAC at 46%

Key consumer countries

China, US, Germany, and France

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

1-800-FLOWERS.COM Inc., Astra Fund Holland BV, Ball Horticultural Co., Dutch Flower Group, Farplants Sales Ltd., FTD LLC, Kurt Weiss Greenhouses Inc., Monrovia Nursery Co., Royal FloraHolland, and Sakata Seed Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Flower and Ornamental Plants Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive flower and ornamental plants market growth during the next five years
  • Precise estimation of the flower and ornamental plants market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the flower and ornamental plants industry across APAC, Europe, North America, South America, APAC, Europe, North America, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of flower and ornamental plants market vendors

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Read More Read Less

1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Agricultural products

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ billion)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 Cut flowers - Market size and forecast 2020-2025
      • Exhibit 17: Cut flowers - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 18: Cut flowers - Year-over-year growth 2020-2025 (%)
    • 5.4 Potted plants - Market size and forecast 2020-2025
      • Exhibit 19: Potted plants - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 20: Potted plants - Year-over-year growth 2020-2025 (%)
    • 5.5 Market opportunity by Product
      • Exhibit 21: Market opportunity by Product

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 22: End-user - Market share 2020-2025 (%)
    • 6.2 Comparison by End-user
      • Exhibit 23: Comparison by End-user
    • 6.3 Commercial - Market size and forecast 2020-2025
      • Exhibit 24: Commercial - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 25: Commercial - Year-over-year growth 2020-2025 (%)
    • 6.4 Residential - Market size and forecast 2020-2025
      • Exhibit 26: Residential - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 27: Residential - Year-over-year growth 2020-2025 (%)
    • 6.5 Market opportunity by End-user
      • Exhibit 28: Market opportunity by End-user

    7 Customer landscape

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 30: Market share by geography 2020-2025 (%)
    • 8.2 Geographic comparison
      • Exhibit 31: Geographic comparison
    • 8.3 APAC - Market size and forecast 2020-2025
      • Exhibit 32: APAC - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 33: APAC - Year-over-year growth 2020-2025 (%)
    • 8.4 Europe - Market size and forecast 2020-2025
      • Exhibit 34: Europe - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 35: Europe - Year-over-year growth 2020-2025 (%)
    • 8.5 North America - Market size and forecast 2020-2025
      • Exhibit 36: North America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 37: North America - Year-over-year growth 2020-2025 (%)
    • 8.6 South America - Market size and forecast 2020-2025
      • Exhibit 38: South America - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 39: South America - Year-over-year growth 2020-2025 (%)
    • 8.7 MEA - Market size and forecast 2020-2025
      • Exhibit 40: MEA - Market size and forecast 2020-2025 ($ billion)
      • Exhibit 41: MEA - Year-over-year growth 2020-2025 (%)
    • 8.8 Key leading countries
      • Exhibit 42: Key leading countries
    • 8.9 Market opportunity by geography
      • Exhibit 43: Market opportunity by geography

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • Exhibit 44: Impact of drivers and challenges
      • 9.3 Market trends

        10 Vendor Landscape

        • 10.1 Vendor landscape
          • Exhibit 45: Vendor landscape
        • 10.2 Landscape disruption
          • Exhibit 46: Landscape disruption
          • Exhibit 47: Industry risks

        11 Vendor Analysis

        • 11.1 Vendors covered
          • 11.2 Market positioning of vendors
            • Exhibit 49: Market positioning of vendors
          • 11.3 1 800 Flowers.com Inc.
            • Exhibit 50: 1 800 Flowers.com Inc. - Overview
            • Exhibit 51: 1 800 Flowers.com Inc. - Business segments
            • Exhibit 52: 1 800 Flowers.com Inc. - Key News
            • Exhibit 53: 1 800 Flowers.com Inc. - Key offerings
            • Exhibit 54: 1 800 Flowers.com Inc. - Segment focus
          • 11.4 Astra Fund Holland BV
            • Exhibit 55: Astra Fund Holland BV - Overview
            • Exhibit 56: Astra Fund Holland BV - Product and service
            • Exhibit 57: Astra Fund Holland BV - Key offerings
          • 11.5 Bailey Nurseries Inc.
            • Exhibit 58: Bailey Nurseries Inc. - Overview
            • Exhibit 59: Bailey Nurseries Inc. - Product and service
            • Exhibit 60: Bailey Nurseries Inc. - Key News
            • Exhibit 61: Bailey Nurseries Inc. - Key offerings
          • 11.6 Ball Horticultural Co.
            • Exhibit 62: Ball Horticultural Co. - Overview
            • Exhibit 63: Ball Horticultural Co. - Product and service
            • Exhibit 64: Ball Horticultural Co. - Key offerings
          • 11.7 Dutch Flower Group
            • Exhibit 65: Dutch Flower Group - Overview
            • Exhibit 66: Dutch Flower Group - Product and service
            • Exhibit 67: Dutch Flower Group - Key News
            • Exhibit 68: Dutch Flower Group - Key offerings
          • 11.8 Farplants Sales Ltd.
            • Exhibit 69: Farplants Sales Ltd. - Overview
            • Exhibit 70: Farplants Sales Ltd. - Product and service
            • Exhibit 71: Farplants Sales Ltd. – Key News
            • Exhibit 72: Farplants Sales Ltd. - Key offerings
          • 11.9 FTD LLC
            • Exhibit 73: FTD LLC - Overview
            • Exhibit 74: FTD LLC - Product and service
            • Exhibit 75: FTD LLC - Key News
            • Exhibit 76: FTD LLC - Key offerings
          • 11.10 Kurt Weiss Greenhouses Inc.
            • Exhibit 77: Kurt Weiss Greenhouses Inc. - Overview
            • Exhibit 78: Kurt Weiss Greenhouses Inc. - Product and service
            • Exhibit 79: Kurt Weiss Greenhouses Inc. - Key offerings
          • 11.11 Royal FloraHolland
            • Exhibit 80: Royal FloraHolland - Overview
            • Exhibit 81: Royal FloraHolland - Product and service
            • Exhibit 82: Royal FloraHolland - Key offerings
          • 11.12 Sakata Seed Corp.
            • Exhibit 83: Sakata Seed Corp. - Overview
            • Exhibit 84: Sakata Seed Corp. - Product and service
            • Exhibit 85: Sakata Seed Corp. - Key offerings

          12 Appendix

          • 12.1 Scope of the report
            • 12.2 Currency conversion rates for US$
              • Exhibit 86: Currency conversion rates for US$
            • 12.3 Research methodology
              • Exhibit 87: Research Methodology
              • Exhibit 88: Validation techniques employed for market sizing
              • Exhibit 89: Information sources
            • 12.4 List of abbreviations
              • Exhibit 90: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
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            The flower and ornamental plants market growth will increase by $28.98 billion during 2020-2024.
            The flower and ornamental plants market is expected to grow at a CAGR of 5.9% during 2020-2024.
            Technavio has segmented the flower and ornamental plants market by product (Cut flowers and Potted plants) ,end user (Commercial and Residential) , and geographic (APAC, Europe, North America, South America, and APAC).
            1-800-FLOWERS.COM Inc., Astra Fund Holland BV, Ball Horticultural Co., Dutch Flower Group, Farplants Sales Ltd., FTD LLC, Kurt Weiss Greenhouses Inc., Monrovia Nursery Co., Royal FloraHolland, Sakata Seed Corp. are a few of the key vendors in the flower and ornamental plants market.
            APAC will register the highest growth rate of 46.16% among the other regions. Therefore, the flower and ornamental plants market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
            The key factors driving the flower and ornamental plants market growth are:
            • Use of flowers and plants for decorative and aesthetic purposes
            • Expanding distribution channels in B2B and B2C spaces
            The flower and ornamental plants market vendors should focus on grabbing business opportunities from the cut flowers segment as it accounted for the largest market share in the base year.
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