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The online jewelry market size is forecast to increase by USD 36.23 billion is estimated to grow at a CAGR of 15.55% between 2022 and 2027. The growth of the market hinges on various factors, including innovation in jewelry design and technology, the surge in Internet penetration and m-commerce, and the provision of convenient services by e-retailers.
Online platforms offer a wide range of jewelry options, from diamond rings to custom-made pieces. Earrings, necklaces, bracelets, rings, pendants, diamonds, gold, silver, gemstones, fashion pieces, luxury items, designer collections, vintage styles, and trendy selections are all impacted by these market dynamics. Online marketplaces have become pivotal in facilitating shopping experiences for accessories such as pearls, beads, chains, charms, brooches, and watches, as well as for special occasions like engagements.
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The online jewelry industry report extensively covers market segmentation by type (fine jewelry and fashion jewelry), product type (rings, earrings, necklaces, bangles, and others), and geography (North America, Europe, APAC, Middle East and Africa, and South America).
The report includes detail coverage of segmentation by Global, region and country; estimates and forecast (USD Billion) from (2023 to 2027) and historical data from ( 2017 to 2022).
Market Segmentation |
Global, Region and Country Segment Analysis |
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Market segments are provided for following regions and countries.
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The market share growth by the fine jewelry segment will be significant during the forecast period. Fine jewelry is made of precious metals and gemstones, is relatively expensive, and is purchased primarily from offline jewelry stores. Factors such as increasing smartphone and internet penetration, technological advancements, and changes in consumer purchasing behavior will propel the growth of the segment during the forecast period.
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The fine jewelry segment was valued at USD 13.04 billion in 2017 and continued to grow by 2021. Nowadays, many e-commerce platforms offer jewelry made from a wide variety of metals and stones, such as diamond, plain gold, plain platinum, plain silver, plain palladium, pearls, ruby, sapphire, emerald, aquamarine, cubic zirconia, amethyst, others. Moreover, this plain gold jewelry is the most popular around the world. This factor encourages consumers to purchase fine jewelry online. Moreover, the omnichannel integration of product display also encourages jewelry players to attract more customers and increase online traffic for fine jewelry. Such factors will increase the segment growth during the forecast period.
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North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. In North America, high-end, expensive jewelry is popular due to high consumer disposable income. In the United States, changing lifestyles and changing consumer tastes have increased the demand for fashion jewelry, contributing significantly to the growth of the market in the region. Sales growth by specialty and fashion e-retailers is higher in North America for both fine and fashion jewelry. In addition, innovation in design and expansion of the portfolio of collections are expected to propel the regional market during the forecast period.
Market Analyst Overview
In the bustling world of online jewelry commerce, consumers seek a dazzling array of earrings, rings, bracelets, necklaces, and more. The demand for fashion-forward designs at varied prices fuels a thriving marketplace where customization reigns supreme. Online stores offer a vast range of jewelry items, from timeless classics to trendy pieces, catering to every style and occasion. With the ease of online shopping through online jewelry shops, buyers can explore an abundance of options from luxury to vintage, designer to affordable fashion jewelry. Marketplaces brim with accessories like pearls, beads, and charms, alongside watches and engagement rings, making online jewelry shopping a treasure trove for all.
Consumers can explore an extensive range of products, from elegant chains to intricate brooches, all conveniently accessible through online jewelry shops. The jewelry ecommerce industry has witnessed exponential growth, with online jewelry businesses and online jewelry retailers competing in a dynamic marketplace. With the rise of ecommerce platforms and online jewelry stores, the jewelry market has expanded its reach globally, offering customers unparalleled convenience and choice. Marketing strategies tailored to online jewelry ecommerce stores have further propelled the growth of the industry, catering to the demands of modern consumers. As the online business landscape continues to evolve, the online jewelry market remains a vibrant and lucrative sector, with endless opportunities for growth and innovation in jewelry business online.
From timeless classics like diamond earrings and gold necklaces to trendy fashion bracelets and designer rings, online marketplaces offer something for every style and occasion. Whether you're in search of vintage charm or contemporary luxury, the convenience of online shopping allows you to explore a plethora of options from the comfort of your home. Accessories such as pearls, beads, and chains add a touch of elegance to any ensemble, while charms and brooches provide a unique flair. For those celebrating milestones, engagement rings and watches serve as cherished symbols of love and achievement. With the endless possibilities available online, finding the perfect piece to complement your style has never been easier. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Innovation in jewelry design and technology is the key factor driving the growth of the global online jewelry market. The use of technology in the jewelry industry is increasing year by year. Evolving customer tastes and growing awareness of the availability of different designs and styles are also driving the purchase of modern designs. These factors push jewelry makers to offer a wide range in many collections to attract new customers. The company's innovative jewelry designs, along with the purity of precious metals and authenticity of gemstones, are key factors that help vendors differentiate their product offerings.
Moreover, unique and innovative jewelry designs are in high demand and customers are willing to pay premium prices for such products. CAD, which enables the 3D printing of jewelry, is one of the most important technologies used in the jewelry design process. Such innovations will boost the growth of the market during the forecast period.
Rising sales of fashion jewelry through specialty and fashion e-retailers are the primary trend in the global online jewelry market growth. In recent years, costume jewelry has become more popular due to its affordability, rising fashion awareness, availability of many designs and styles, and growing presence on social media platforms. Specialty jewelry online retailers selling fashion jewelry enter an online platform to expand their reach and customer base.
Additionally, the risks associated with inventory management (or maintaining his SKUs at scale) for fine jewelry are higher than for fashion jewelry. This could also support sales of fashion jewelry, boosting the market growth during the forecast period.
Customer preference for physical jewelry stores is a major challenge to the growth of the global online jewelry market. Price-sensitive customers in emerging markets prefer to buy expensive jewelry offline. Therefore, there will be higher sales of jewelry through offline platforms. Additionally, many customers like the tactile element and believe in trying out products before purchasing, preferring to visit a brick-and-mortar store for this.
Additionally, buying fine jewelry often takes time, so customers prefer to spend time in offline fine jewelry stores before making a purchase. These customer preferences are likely to pose challenges for players and limit the growth of the global market during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Graff Diamonds Ltd.: The company offers jewelry such as rings, necklaces, and timepieces through its online platform. Also, the company offers a wide range of jewelry pieces, watches, and high jewelry such as necklaces, bracelets, earrings, and pendants.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market players, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
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Report Coverage |
Details |
Page number |
171 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.55% |
Market growth 2023-2027 |
USD 36.23 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
15.1 |
Regional analysis |
North America, Europe, APAC, Middle East and Africa, and South America |
Performing market contribution |
North America at 39% |
Key countries |
US, Canada, China, India, and UK |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
CHANEL Ltd., Chow Tai Fook Jewellery Group Ltd., Compagnie Financiere Richemont SA, Graff Diamonds Ltd., Hermes International SA, Kalyan Jewellers India Ltd., Kering SA, Le petit fils de L.U. Chopard and Cie SA, Luk Fook Holdings International Ltd., LVMH Moet Hennessy Louis Vuitton SE, Malabar Gold and Diamonds, Signet Jewelers Ltd., The Swatch Group Ltd., Titan Co. Ltd., Hstern Jewellery Ltd., Pandora Jewelry LLC, PC Jeweller Ltd., Riddles Group Inc., Stuller Inc., and Swarovski AG |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market growth analysis report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Product Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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