Outlook of the personal care appliances market

Technavio’s market research analysts have predicted that the global personal care appliances market will grow steadily and post a CAGR of more than 7% over the forecast period. Changes in customer preferences are encouraging beauty and personal care products’ manufacturers to focus on products that are designed specifically keeping the male population in mind. With technological advancements, several innovative products have flooded the market, so the consumers no longer have to restrict themselves to manual grooming appliances. Moreover, high exposure to media and changing fashion trends are also increasing the awareness about grooming styles and products, prompting men to incorporate the use of personal care appliances in their day-to-day lives. The primary shift from a manual shaving kit to an electronic device is helping men to achieve an improved result and in a much faster and safer way. The augmented adoption of sophisticated grooming products by men will fuel this market’s growth prospects in the coming years.

In terms of geography, Europe was the highest revenue contributor to the global personal care appliances market and accounted for more than 41% of the total market shares. The growth of this market is attributed to an individual’s desire to remain well-groomed. Germany and the UK are the top markets in Europe for depilatory products, with P&G leading in both of them. Moreover, trimmers and epilators are perceived to be efficient, safe, and easy options to stay well-groomed by the consumers, which is one of the major factors driving this market over the next four years.

Competitive landscape and key vendors

The global personal care appliances market is highly competitive due to the presence of both international and local players. With the rising competition, vendors are bringing in innovative products to meet the changing demands of consumers and to increase their customer base. The competition is expected to intensify during the forecast period, with the entry of several new players, price wars, and mergers and acquisitions.

Key vendors in this market are -

• Conair
• Helen of Troy
• Koninklijke Philips
• Panasonic
• P&G
• Spectrum Brands

Other prominent vendors analyzed in this report are Andis, Colgate, Groupe SEB, Lion, Omron Healthcare, Wahl Clipper, and Waterpik Technologies.

Product segmentation and analysis of the personal care appliances market

• Haircare
• Hair removal
• Oral care

The global hair care segment dominated the market and accounted for more than 51% of the market shares in terms of revenue. The penetration of personal care appliances is high in developed countries, and its adoption is significantly increasing in developing countries due to increasing consciousness in the youth segment about their appearance, coupled with increasing low-cost entrants trying to capture the mid-income segment. Moreover, a rise in disposable income, expanding the middle-class population, increasing social media engagement, and promotions will also aid in this segment’s growth in the coming years.

Segmentation by retail format and analysis of the personal care appliances market

• Specialty retailers
• Mass Merchandisers
• Supermarkets and hypermarkets
• Online
• Drug stores

During 2015, the specialty retailers segment led the market and accounted for more than 35% of the revenue market shares. The growth of this segment is attributed to the availability of a broad range of products in specialty stores.

Key questions answered in the report include

• What will the market size and the growth rate be in 2020?
• What are the key factors driving the global personal care appliances market?
• What are the key market trends impacting the growth of the global personal care appliances market?
• What are the challenges to market growth?
• Who are the key vendors in the global personal care appliances market?
• What are the market opportunities and threats faced by the vendors in the global personal care appliances market?
• Trending factors influencing the market shares of APAC, Europe, North America, and ROW.
• What are the key outcomes of the five forces analysis of the global personal care appliances market?

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