Enjoy complimentary customisation on priority with our Enterprise License!
According to the analysts at Technavio, the tennis apparel market is envisaged to witness steady growth at a moderate CAGR of more than 2% over the forecast period. An increasing number of celebrity endorsements is one of the most important factors driving the growth of this market globally. Launching campaigns related to tennis and promoting products by famous players is an old and effective marketing strategy undertaken by most tennis apparel manufacturing companies. Such vendors get tennis icons like Roger Federer, Andy Murray, Rafael Nadal, and Serena Williams for launching their new product lines. Also, many vendors name their tennis apparel collections after famous players to help propel sales, thus, cashing in on the celebrity fan following. Moreover, vendors sponsor various tennis tournaments and matches as part of their product promotions. This increase in promotional activities is likely to propel the growth prospects for this market over the predicted period.
In this industry research report, the analysts have estimated factors such as the growing market for children’s tennis apparel to impel the growth prospects for this market in the coming years. Besides parents, many educational institutions have started encouraging children to take up sports like tennis actively. Since these institutes help students with proper training and guidance, the demand for children’s tennis apparel will increase substantially over the next few years. For instance, Ferreira Tennis bought Little Miss Tennis/TV Sports to design and produce tennis apparel for children.
During 2015, the men’s tennis apparel segment dominated the market and accounted for the maximum share of the market. This market is likely to reach more than USD 392 million by 2020. Factors such as the intense popularity of the sport among the male population and their higher participation rates will contribute to this segment’s growth until the end of 2020.
In terms of geography, the Americas led the global tennis apparel market and accounted for almost 48% of the revenue market share during 2015. Growing popularity of the sport in the region is the prime reason for this market’s growth in the Americas.
The global tennis apparel market is consolidated as it is dominated by a few leading international vendors. Since moderate competition exists between these vendors, it will lead to the introduction of many advanced products in the market.
The leading vendors in the market are -
Other prominent vendors in the market include Amer Sports, ASICS, Babolat, DUC, Little Miss Tennis, Loriet, Lotto Sport Italia, Prince Sports, Solinco, and Tecnifibre.
Technavio also offers customization on reports based on specific client requirement.
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by end-user
PART 07: Market segmentation by retail format
PART 08: Geographical segmentation
PART 09: Key leading countries
PART 10: Market drivers
PART 11: Impact of drivers
PART 12: Market challenges
PART 13: Impact of drivers and challenges
PART 14: Market trends
PART 15: Vendor landscape
PART 16: Explore Technavio
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.