Global Mobile Augmented Reality and Virtual Reality Apps Market 2016-2020

  • Published: Dec 2016
  • Pages: 68
  • SKU: IRTNTR11046

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This industry research report identifies Augmented Pixels, Aurasma, Blippar, Catchoom, DAQRI, and Wikitude as the key vendors in the global mobile augmented reality (AR) and virtual reality (VR) apps market. This research report also presents a competitive analysis of the market by end-users (consumers and enterprises), by industry (gaming and entertainment, marketing and advertisement, retail, industrial, healthcare and wellness, and others), and by geography (the Americas, APAC, and EMEA).

Overview of the global mobile augmented reality (AR) and virtual reality (VR) apps market

Market research analysts at Technavio predict that the global mobile AR and VR apps market will grow steadily during the next four years and in terms of downloads, will post a CAGR of more than 74% by 2020. This market research analysis identifies the growth of the mobile device market in APAC as one of the primary growth factors for this market. The availability of the low-cost smartphones in countries such as India, Indonesia, and China, the rise in usage of e-commerce portals, and rapid urbanization will result in an increased adoption of mobile devices. This increased demand for smartphones and tablet computers will increase the competition among smart phone manufacturers. To sustain the competition, mobile device companies will start integrating their devices with AR technology to enhance user experience, which will in turn, drive the demand for AR and VR apps. For instance, Intel has already introduced a smartphone with an inbuilt 3D camera that can be used for augmented reality and gesture recognition.

This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market by the end of the forecast period. Factors such as the availability of a number of apps for iOS and Android devices in the US and the increased penetration of smartphones will boost growth prospects for the virtual and augmented reality apps market in this region.

Competitive landscape and key vendors

The market is characterized by the presence of a considerable number of vendors and appears to be fragmented. The market’s growth potential will induce several new vendors to enter the market which will intensify the level of competition in the already competitive market. Product portfolio, pricing, delivery and payment options, and policies are some of the major factors that vendors usually compete on. Major vendors are increasingly focus on investing in new technologies to manufacture innovative products and are also acquiring new players to gain innovative technologies. To sustain the competiton and increase the customer base, vendors have the need to develop new ideas and technologies and also stay informed on the latest technologies.

The leading vendors in the market are -

  • Augmented Pixels
  • Aurasma
  • Blippar
  • Catchoom
  • Wikitude

The other prominent vendors in the market are 8i, Alphaeon, AltspaceVR, Alchemy VR, Apple (Metaio), Blippar, CCP Games, EEVO, Facebook, Google, GoPro, High Fidelity, HTC, Improbable, Infinity Augmented Reality, Inglobe Technologies, Jaunt, Legend3D, Linden Lab, Marxent, Matterport, Movidius, MyDreamVR, NextVR, NGRAIN, Nod Labs, Reload Studios, Resolution Games, uSens, Virtalis, Virtuix, Viscira, VividWorks, VRideo, Seabery, Snaploader, Total Immersion, and WorldViz.

Segmentation by end-users and analysis of the mobile AR and VR apps market

  • Consumers
  • Enterprises

During 2015, the enterprises segment accounted for the major shares and dominated this market. The increased adoption of augmented reality by a number of sectors in the enterprise segment including advertising and marketing, healthcare and wellness, retail, and travel and tourism will drive the growth prospects for this market in the coming years.

Segmentation by industry and analysis of the mobile AR and VR apps market

  • Gaming and entertainment
  • Marketing and advertisement
  • Retail
  • Industrial
  • Healthcare and wellness

This market study estimates that the gaming and entertainment segment accounted for the major market shares and dominated the market during 2015. The rise in the emergence of AR gaming hardware from major vendors such as Oculus, Sony, and Samsung Electronics, will lead to an increase in the launch of virtual reality games, subsequently aiding market growth in this segment.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global mobile augmented reality and virtual reality apps market?
  • What are the key market trends impacting the growth of the global mobile augmented reality and virtual reality apps market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global mobile augmented reality and virtual reality apps market?
  • What are the market opportunities and threats faced by the vendors in the global mobile augmented reality and virtual reality apps market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global mobile augmented reality and virtual reality apps market?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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