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Mobile Augmented Reality Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2022-2026

  • Published: Apr 2022
  • Pages: 155
  • SKU: IRTNTR46562
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The predicted growth for the mobile augmented reality market share from 2021 to 2026 is USD 153.62 billion at a progressing CAGR of 46.46%.

This commercial vehicle fleet management system market forecast report extensively covers segmentations by:

  • Application - Marketing and advertisement, gaming and entertainment, education and learning, travel and tourism, and others
  • End-user - Enterprise and consumer 
  • Geography - North America, APAC, Europe, South America, and Middle East and Africa

The mobile augmented reality market report offers information on several market vendors, including Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., Independiente Communication Ltd., Inglobe Technologies Srl, Lenovo Group Ltd., Magic Leap Inc., mCloud Technologies Corp., Niantic Inc., Plural Technology, PTC Inc., QuestUpon, Seabery Augmented Technology SL group, Seiko Epson Corp., Snaploader Pty. Ltd., VividWorks Oy, weAR Srl, Wikitude GmbH, and Zugara Inc. among others. Furthermore, our analysts have provided valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches for the coming years.

What will the Mobile Augmented Reality Market Size be During the Forecast Period?

Mobile Augmented Reality Market Size

Download the Free Report Sample to Unlock the Mobile Augmented Reality Market Size for the Forecast Period and Other Important Statistics

 

Mobile Augmented Reality Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The increasing dependence on apps and proliferation of AR apps for numerous activities is notably driving the mobile augmented reality market growth, although factors such as hardware limitations may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mobile augmented reality industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Mobile Augmented Reality Market Driver

The increasing dependence on apps and proliferation of AR apps for numerous activities is one of the key drivers supporting the mobile augmented reality market growth. Mobile apps are designed, taking into consideration the demands and constraints of device categories while also utilizing the special capabilities of a wireless computing device. For instance, a gaming app for an iPhone is equipped with a high-end accelerometer to offer better functionality to the end-user. However, the apps of other categories such as banking, retail, traveling, and ride-sharing are expected to grow at a fast pace than games due to the global trend of a shift toward portable devices. This proves that app publishers come from every industry and are just not limited to the media and gaming industry. Such an increasing number of app publishers will drive the mobile augmented reality (AR) market growth during the forecast period.

Key Mobile Augmented Reality Market Trend

The emergence of depth-sensing cameras is one of the key mobile augmented reality market trends fueling market growth. 

Depth-sensing cameras are projected to revolutionize the usage of mobile device cameras in the future due to the following factors:

  • These cameras are equipped with sensors that can scan 3D objects and are expected to create new possibilities in gaming, photography, and other applications.
  • It allows users to scan the environment within their homes using the 3D camera to build a gaming terrain.
  • The cost of integrating these cameras is declining due to the development of consumer-grade products such as those developed by Google's Project Tango, Intel RealSense, and the impending Apple PrimeSense depth-sensing cameras.

These supporting factors will drive the mobile augmented reality market growth during the forecast period.

Key Mobile Augmented Reality Market Challenge

Hardware limitations is one of the challenges limiting the mobile augmented reality market growth. High-end devices may seamlessly function while running AR apps, but low-end devices lack that capability. A depth-sensing 3D camera is one feature that can enhance the user experience but is still not common in mobile devices. The integration of this 3D camera will allow numerous full 3D video apps to be available. This camera technology will make smartphones hyper-aware of their immediate surroundings. Though this feature has been added to smartphones only recently, it still has a long way to go before gaining popularity among users. These hardware limitations prohibit vendors from developing extensive AR campaigns with heavy content and immersive experiences for mobile devices. Such limitations will have a negative impact on the mobile AR market growth during the forecast period.

This mobile augmented reality market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global mobile augmented reality (AR) market as a part of the global technology hardware, storage, and peripherals market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the mobile augmented reality market during the forecast period.

Who are the Major Mobile Augmented Reality Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Alphabet Inc.
  • Apple Inc.
  • Augmented Pixels Inc.
  • Blippar Ltd.
  • Independiente Communication Ltd.
  • Inglobe Technologies Srl
  • Lenovo Group Ltd.
  • Magic Leap Inc.
  • mCloud Technologies Corp.
  • Niantic Inc.
  • Plural Technology
  • PTC Inc.
  • QuestUpon
  • Seabery Augmented Technology SL group
  • Seiko Epson Corp.
  • Snaploader Pty. Ltd.
  • VividWorks Oy
  • weAR Srl
  • Wikitude GmbH
  • Zugara Inc.

 

This statistical study of the mobile augmented reality market encompasses successful business strategies deployed by the key vendors. The mobile augmented reality market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Alphabet Inc. - Under the google services segment, the company includes products and services such as Google Ads, Android, Chrome, Google Maps, Google Play, Search, YouTube, and hardware. 
  • Alphabet Inc. - The company offers mobile augmented reality that includes Search with Google Lens, AR in Google Search, Live View in Google Maps, AR in Apps. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The mobile augmented reality market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Mobile Augmented Reality Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the mobile augmented reality market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Mobile Augmented Reality Market?

Mobile Augmented Reality Market Market segmentation by region

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34% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for the mobile augmented reality market in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The rapid urbanization will facilitate the mobile augmented reality market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 had a negative impact on the regional market. Furthermore, AR helps in creating brand awareness. It increases customer engagement, app downloads, and more revenue for marketers. All these factors will drive the mobile augmented reality (AR) market growth during the forecast period.

What are the Revenue-generating Application Segments in the Mobile Augmented Reality Market?

Mobile Augmented Reality Market Segmentation

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The mobile augmented reality market share growth by the marketing and advertisement segment will be significant during the forecast period. Marketing and advertising was the first sector or the earliest adopters of AR to allow better consumer interaction with its brands. Print media and publishing houses have been using AR in the form of QR codes that can be easily accessed by mobile device users. Some end-user industries, such as automobile companies, are increasingly focusing on launching new mobile AR campaigns. These factors are anticipated to drive the mobile augmented reality market growth during the forecast period. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the mobile augmented reality market size and actionable market insights on post COVID-19 impact on each segment.

 

Mobile Augmented Reality Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 46.46%

Market growth 2022-2026

$ 153.62 billion

Market structure

Fragmented

YoY growth (%)

27.13

Regional analysis

North America, APAC, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 34%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., Independiente Communication Ltd., Inglobe Technologies Srl, Lenovo Group Ltd., Magic Leap Inc., mCloud Technologies Corp., Niantic Inc., Plural Technology, PTC Inc., QuestUpon, Seabery Augmented Technology SL group, Seiko Epson Corp., Snaploader Pty. Ltd., VividWorks Oy, weAR Srl, Wikitude GmbH, and Zugara Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

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What are the Key Data Covered in this Mobile Augmented Reality Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive mobile augmented reality market growth during the next five years
  • Precise estimation of the mobile augmented reality market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mobile augmented reality industry across North America, APAC, Europe, South America, and Middle East and Africa
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mobile augmented reality market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Application
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by End-user
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 13: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 14: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 16: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 17: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 18: Five forces analysis - Comparison between2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 19: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 20: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 21: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 22: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 23: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 24: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Application

    • 5.1 Market segments
      • Exhibit 25: Chart on Application - Market share 2021-2026 (%)
      • Exhibit 26: Data Table on Application - Market share 2021-2026 (%)
    • 5.2 Comparison by Application
      • Exhibit 27: Chart on Comparison by Application
      • Exhibit 28: Data Table on Comparison by Application
    • 5.3 Marketing and advertisement - Market size and forecast 2021-2026
      • Exhibit 29: Chart on Marketing and advertisement - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Data Table on Marketing and advertisement - Market size and forecast 2021-2026 ($ million)
      • Exhibit 31: Chart on Marketing and advertisement - Year-over-year growth 2021-2026 (%)
      • Exhibit 32: Data Table on Marketing and advertisement - Year-over-year growth 2021-2026 (%)
    • 5.4 Gaming and entertainment - Market size and forecast 2021-2026
      • Exhibit 33: Chart on Gaming and entertainment - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Data Table on Gaming and entertainment - Market size and forecast 2021-2026 ($ million)
      • Exhibit 35: Chart on Gaming and entertainment - Year-over-year growth 2021-2026 (%)
      • Exhibit 36: Data Table on Gaming and entertainment - Year-over-year growth 2021-2026 (%)
    • 5.5 Education and learning - Market size and forecast 2021-2026
      • Exhibit 37: Chart on Education and learning - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Data Table on Education and learning - Market size and forecast 2021-2026 ($ million)
      • Exhibit 39: Chart on Education and learning - Year-over-year growth 2021-2026 (%)
      • Exhibit 40: Data Table on Education and learning - Year-over-year growth 2021-2026 (%)
    • 5.6 Travel and tourism - Market size and forecast 2021-2026
      • Exhibit 41: Chart on Travel and tourism - Market size and forecast 2021-2026 ($ million)
      • Exhibit 42: Data Table on Travel and tourism - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Chart on Travel and tourism - Year-over-year growth 2021-2026 (%)
      • Exhibit 44: Data Table on Travel and tourism - Year-over-year growth 2021-2026 (%)
    • 5.7 Others - Market size and forecast 2021-2026
      • Exhibit 45: Chart on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 46: Data Table on Others - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Chart on Others - Year-over-year growth 2021-2026 (%)
      • Exhibit 48: Data Table on Others - Year-over-year growth 2021-2026 (%)
    • 5.8 Market opportunity by Application
      • Exhibit 49: Market opportunity by Application ($ million)

    6 Market Segmentation by End-user

    • 6.1 Market segments
      • Exhibit 50: Chart on End-user - Market share 2021-2026 (%)
      • Exhibit 51: Data Table on End-user - Market share 2021-2026 (%)
    • 6.2 Comparison by End-user
      • Exhibit 52: Chart on Comparison by End-user
      • Exhibit 53: Data Table on Comparison by End-user
    • 6.3 Enterprise - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Enterprise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Enterprise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Enterprise - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Enterprise - Year-over-year growth 2021-2026 (%)
    • 6.4 Consumer - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Consumer - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Consumer - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Consumer - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Consumer - Year-over-year growth 2021-2026 (%)
    • 6.5 Market opportunity by End-user
      • Exhibit 62: Market opportunity by End-user ($ million)

    7 Customer Landscape

    • 7.1 Customer landscape overview
      • Exhibit 63: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 64: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 65: Data Table on Market share by geography 2021-2026 (%)
    • 8.2 Geographic comparison
      • Exhibit 66: Chart on Geographic comparison
      • Exhibit 67: Data Table on Geographic comparison
    • 8.3 North America - Market size and forecast 2021-2026
      • Exhibit 68: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 69: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 70: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 71: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 8.4 APAC - Market size and forecast 2021-2026
      • Exhibit 72: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 73: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 74: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 75: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 8.5 Europe - Market size and forecast 2021-2026
      • Exhibit 76: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 77: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 78: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 79: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 8.6 South America - Market size and forecast 2021-2026
      • Exhibit 80: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 81: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 82: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 83: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 8.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 84: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 85: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 86: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 87: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 8.8 US - Market size and forecast 2021-2026
      • Exhibit 88: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 89: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 90: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 91: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 8.9 China - Market size and forecast 2021-2026
      • Exhibit 92: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 93: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 94: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 95: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 8.10 Japan - Market size and forecast 2021-2026
      • Exhibit 96: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 97: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 98: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 99: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 8.11 Germany - Market size and forecast 2021-2026
      • Exhibit 100: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 101: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 102: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 103: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 8.12 UK - Market size and forecast 2021-2026
      • Exhibit 104: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 105: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 106: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 107: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 8.13 Market opportunity by geography
      • Exhibit 108: Market opportunity by geography ($ million)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Impact of drivers and challenges
          • Exhibit 109: Impact of drivers and challenges in 2021 and 2026
        • 9.4 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • 10.2 Vendor landscape
              • Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
            • 10.3 Landscape disruption
              • Exhibit 111: Overview on factors of disruption
            • 10.4 Industry risks
              • Exhibit 112: Impact of key risks on business

            11 Vendor Analysis

            • 11.1 Vendors covered
              • Exhibit 113: Vendors covered
            • 11.2 Market positioning of vendors
              • Exhibit 114: Matrix on vendor position and classification
            • 11.3 Alphabet Inc.
              • Exhibit 115: Alphabet Inc. - Overview
              • Exhibit 116: Alphabet Inc. - Business segments
              • Exhibit 117: Alphabet Inc. - Key news
              • Exhibit 118: Alphabet Inc. - Key offerings
              • Exhibit 119: Alphabet Inc. - Segment focus
            • 11.4 Apple Inc.
              • Exhibit 120: Apple Inc. - Overview
              • Exhibit 121: Apple Inc. - Business segments
              • Exhibit 122: Apple Inc. - Key news
              • Exhibit 123: Apple Inc. - Key offerings
              • Exhibit 124: Apple Inc. - Segment focus
            • 11.5 Blippar Ltd.
              • Exhibit 125: Blippar Ltd. - Overview
              • Exhibit 126: Blippar Ltd. - Product / Service
              • Exhibit 127: Blippar Ltd. - Key offerings
            • 11.6 Independiente Communication Ltd.
              • Exhibit 128: Independiente Communication Ltd. - Overview
              • Exhibit 129: Independiente Communication Ltd. - Product / Service
              • Exhibit 130: Independiente Communication Ltd. - Key offerings
            • 11.7 Lenovo Group Ltd.
              • Exhibit 131: Lenovo Group Ltd. - Overview
              • Exhibit 132: Lenovo Group Ltd. - Business segments
              • Exhibit 133: Lenovo Group Ltd. - Key offerings
              • Exhibit 134: Lenovo Group Ltd. - Segment focus
            • 11.8 Magic Leap Inc.
              • Exhibit 135: Magic Leap Inc. - Overview
              • Exhibit 136: Magic Leap Inc. - Product / Service
              • Exhibit 137: Magic Leap Inc. - Key offerings
            • 11.9 PTC Inc.
              • Exhibit 138: PTC Inc. - Overview
              • Exhibit 139: PTC Inc. - Business segments
              • Exhibit 140: PTC Inc. - Key offerings
              • Exhibit 141: PTC Inc. - Segment focus
            • 11.10 Seabery Augmented Technology SL group
              • Exhibit 142: Seabery Augmented Technology SL group - Overview
              • Exhibit 143: Seabery Augmented Technology SL group - Product / Service
              • Exhibit 144: Seabery Augmented Technology SL group - Key offerings
            • 11.11 Seiko Epson Corp.
              • Exhibit 145: Seiko Epson Corp. - Overview
              • Exhibit 146: Seiko Epson Corp. - Business segments
              • Exhibit 147: Seiko Epson Corp. - Key offerings
              • Exhibit 148: Seiko Epson Corp. - Segment focus
            • 11.12 Zugara Inc.
              • Exhibit 149: Zugara Inc. - Overview
              • Exhibit 150: Zugara Inc. - Product / Service
              • Exhibit 151: Zugara Inc. - Key offerings

            12 Appendix

            • 12.1 Scope of the report
              • 12.2 Inclusions and exclusions checklist
                • Exhibit 152: Inclusions checklist
                • Exhibit 153: Exclusions checklist
              • 12.3 Currency conversion rates for US$
                • Exhibit 154: Currency conversion rates for US$
              • 12.4 Research methodology
                • Exhibit 155: Research methodology
                • Exhibit 156: Validation techniques employed for market sizing
                • Exhibit 157: Information sources
              • 12.5 List of abbreviations
                • Exhibit 158: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Mobile Augmented Reality market growth will increase by $153627.47 million during 2022-2026.
              The mobile augmented reality market is expected to grow at a CAGR of 46.46% during 2022-2026.
              Technavio has segmented the mobile augmented reality market by application (Enterprise and Consumer) ,end-user (Command guidance system, Homing guidance system, Beam rider guidance system, and Inertial and GPS guidance system) , and geographic (North America, APAC, Europe, South America, and Middle East and Africa).
              Alphabet Inc., Apple Inc., Augmented Pixels Inc., Blippar Ltd., Independiente Communication Ltd., Inglobe Technologies Srl, Lenovo Group Ltd., Magic Leap Inc., mCloud Technologies Corp., Niantic Inc., Plural Technology, PTC Inc., QuestUpon, Seabery Augmented Technology SL group, Seiko Epson Corp., Snaploader Pty. Ltd., VividWorks Oy, weAR Srl, Wikitude GmbH, Zugara Inc. are a few of the key vendors in the mobile augmented reality market.
              APAC will register the highest growth rate of 34% among the other regions. Therefore, the mobile augmented reality market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the mobile augmented reality market growth are:
              • Increasing dependence on apps and proliferation of AR apps for numerous activities
              • Emergence of depth-sensing cameras
              The mobile augmented reality market vendors should focus on grabbing business opportunities from the enterprise segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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