Global In-vehicle Apps Market 2018-2022

Overview of the global in-vehicle apps market

Technavio’s in-vehicle apps market analysis identifies the rising demand for smartphone integration to be one of the primary factors for the in-vehicle apps market growth. Consumers are steadily demanding for in-vehicle connectivity and telematics, driving the technological improvements to enhance the overall in-vehicle experience. Smartphone integration with vehicle infotainment systems enable the consumers to connect their personal devices and access enhanced entertainment and information. Also, automotive OEMs are developing applications that will allow smartphone connectivity to acquire the real-time battery status of the vehicle. OEMs are also partnering with smartphones and tablet manufacturers to provide in-vehicle products and services. Our in-vehicle apps market analysis have estimated that in terms of units, this in-car apps market will grow steadily at a CAGR of close to 12% by 2022.

The development of over-the-air updates for software components will drive the growth of the in-vehicle apps market. OEMs are installing numerous electronic components in vehicles in forms of driver assistance and safety features. Further, the advent of in-vehicle infotainment (IVI) and connected car technology is driving the need for integral electric hardware, software, and applications. With the rising number of connected devices, the need for remote over-the-air (OTA) update firmware and software update platforms will continue to increase in the coming years, fueling the in-vehicle apps market growth.

What's your takeaway?

Technavio's industry research report on the global in-vehicle apps market 2018-2022 will help you-

• Identify latent opportunities and explorative solutions in the in-vehicle apps market
• Identify your key competition, and what's making them tick?
• Help you build a comprehensive marketing plan, applicable across 50+ countries

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Companies covered

The in-vehicle apps market is fragmented owing to the presence of numerous international and regional vendors. This market research report presents an analysis of the competitive environment among the players in this market and also offers information about the companies and their products. Additionally, the report also provides information about the key areas the companies are focusing on and the strategies they have adopted to sustain the competition in the in-vehicle apps market.

This research report provides an analysis of the various companies in this market including –

• Daimler
• Ford Motor Company    
• General Motors
• Hyundai Motor Company            
• Renault
• Toyota Motor   

Segmentation by application type and analysis of the in-vehicle apps market

• Infotainment apps
• Navigation apps
• Telematics apps

Infotainment apps account for major shares of the in-vehicle apps market owing to the growing consumer demand and adoption in passenger cars. Infotainment system in cars includes news, weather, social networking, and audio/video streaming. This system also includes entertainment and information apps for the consumers.

Geographical segmentation and analysis of the in-vehicle apps market

• Americas
• APAC
• EMEA

EMEA will be the major revenue contributor to the in-vehicle apps market throughout the forecast period. This region is witnessing increasing consumer demand for connectivity and in-vehicle apps, generating high sales volume of connected cars. Also, this region consists of several car manufacturers offering high-end vehicle connectivity solutions.

Key questions answered in the report include

• What will the market size and the growth rate be in 2022?
• What are the key factors driving the global in-vehicle apps market?
• What are the key market trends impacting the growth of the global in-vehicle apps market?
• What are the challenges to market growth?
• Who are the key vendors in the global in-vehicle apps market?
• What are the market opportunities and threats faced by the vendors in the global in-vehicle apps market?
• Trending factors influencing the market shares of the Americas, APAC, and EMEA.
• What are the key outcomes of the five forces analysis of the global in-vehicle apps market?

Technavio also offers customization on reports based on specific client requirement.