Outlook of the global mobile VoIP market
Technavio’s market research analyst predicts the global mobile VoIP (mVoIP) market to grow at an impressive CAGR of around 28% during the forecast period. The ubiquity of 3G and the advent of LTE service is the primary growth driver for this market. Telecom operators from across the globe have noticed a significant opportunity in carrier aggregation and hence, are investing in the deployment of the LTE-A system. The deployment of such systems will clearly represent the penetration level of LTE systems and will account for the upsurge that can be expected in the global mVoIP market during the forecast period.
An important factor that propels the prospects for growth in this market is the low total cost of ownership (TCO). VoIP technology enables data traffic and voice communication traffic integration into a single network to reduce the total TCO associated with a combined voice or data network. The integration of multiple media types such as voice, data, and video into a single network eliminates infrastructure and maintenance redundancies, which in turn helps to reduce capital and operational costs.
Product-based segmentation of the mobile VoIP market
- Video sharing
- Screen sharing
- File sharing
- Video and voice calls
- Instant messaging
- CRM integration services
- Virtual number service
In 2015, the voice and video calls segment dominated this market and is envisaged to retain its hold over the market until 2020. The availability of faster data streams, presence of strong network infrastructure, relatively lower calling prices compared to mobile voice plans are the primary factors fueling the demand for mVoIP.
Segmentation by user model and analysis of the mobile VoIP market
- Freemium model
- Premium model
- Enterprise model
In this market study, analysts have estimated the enterprise model segment to be the highest revenue generating market segment during the forecast period. Benefits such as improved business efficiency and decreased latency provided by this model have been driving the prospects for growth in this market segment.
Competitive landscape and key vendors
The global mobile VoIP market is characterized by the presence of intense competition among the players. The VoIP providers are focusing on various marketing strategies, such as smart pricing and collaborations with OEMs, to gain maximum market share during the forecast period. They are also engaging in consumer awareness programs, advertising, free trails, continued superior customer service, and innovation mechanisms to maximize their market prominence.
Leading vendors in the market are -
- BigAnt Office Messenger
- Cisco Jabber
- HipChat
- IBM Lotus Sametime
- Facebook
- Kakao Talk
- Line
- Skype
- Viber
- Vonage
- WeChat
Other prominent vendors in the market include 12VoIP, FaceTime, Fring, Google Hangouts, Grasshopper, VoIP, KakaoTalk, magicJack, Mobiboo, One Horizon, PennyTel, Phone.com, RingCentral, StarSSIP, Talk360, TATA Communications, Tencent, TheDigest.com, T-Mobile VoIP, Truphone, Tu Me, VoIPVoIP, Vopium, Vyke, and Zadarma.
Key questions answered in the report include
- What will the market size and the growth rate be in 2020?
- What are the key factors driving the global mobile VoIP market?
- What are the key market trends impacting the growth of the mobile VoIP market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the vendors in the global mobile VoIP market?
- What are the key outcomes of the five forces analysis of the mobile VoIP market?
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Table of Contents
PART 01: Executive summary
PART 02: Scope of the report
- Market overview
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by user models
- Global mVoIP market by user models
PART 07: Market drivers
PART 08: Impact of drivers
PART 09: Market challenges
PART 10: Impact of drivers and challenges
PART 11: Market trends
PART 12: Vendor landscape
- Competitive scenario
- Key developments
- Market share analysis
- Other prominent vendors
PART 13: Appendix
PART 14: Explore Technavio
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape