Overview of the global media planning software market
Media planning extensively demands for Microsoft Excel with advanced built-in media planning functionality. Event planning tools such as Bionic are equipped with proper media planning layouts and calculations tested over several media plans. Technavio’s market study identifies the increased need for better media planning applications to be one of the primary growth factors for the media planning software market. Also, this software ensures proper standards and consistency across the company. The media planning software also include the layouts and calculations in a template that are to be exported through the company’s business unit. Bionic helps create, send, and receive proposals into media proposals easily. Our market analysts estimate that the market will grow steadily at a CAGR of greater than 10% by 2022.
The increasing need for cloud-based media planning software is one of the key factors driving the growth of the media planning software market. Smart devices such as tablets and smartphones, are driving the popularity of cloud-based media planning applications. Due to the increasing adoption of mobility solutions in organizations, consumers are also accessing media planning stages through smart devices. Documents can be shared immediately to synchronize with the business processes using cloud platform. Also, several vendors are offering cloud-based platforms to increase the accessibility through mobile phones.
Companies covered:
The media planning software market is moderately fragmented owing to the presence of several international and regional vendors. This market report includes information about key companies and their product portfolio. Technavio’s analysts have also mentioned the strategies adopted by social media marketing companies and the competitive analysis of the media planning software market.
Our market research analysts identify some of the key companies in the media planning software market:
Geographical segmentation and analysis of the media planning software market
The Americas will be the major revenue contributor to the project planning software market supported by the large market presence in the US. US will the largest player and the primary contributor to the growth of the media planning software market in this region throughout the forecast period.
Key questions answered in the report include
- What will the media planning software market size and growth rate be in 2022?
- What are the key factors driving the global media planning software market?
- What are the key market trends impacting the growth of the global media planning software market?
- What are the challenges to market growth?
- Who are the key vendors in the global media planning software market?
- What are the market opportunities and threats faced by the vendors in the global media planning software market?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global media planning software market?
Technavio also offers customization on reports based on specific client requirement.
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 05: MARKET SIZING
- Market definition
- Market sizing 2017
- Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 07: MARKET SEGMENTATION BY DEPLOYMENT
- Segmentation by deployment
- Comparison by deployment
- On-premises – Market size and forecast 2017-2022
- Cloud-based – Market size and forecast 2017-2022
- Market opportunity by deployment
PART 08: CUSTOMER LANDSCAPE
PART 09: REGIONAL LANDSCAPE
- Geographical segmentation
- Regional comparison
- Americas – Market size and forecast 2017-2022
- EMEA – Market size and forecast 2017-2022
- APAC – Market size and forecast 2017-2022
- Key leading countries
- Market opportunity
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 12: MARKET TRENDS
- Increasing need for cloud-based media planning software
- Growing demand for media planning software in APAC
- Growing integration in media planning software
PART 13: VENDOR LANDSCAPE
- Overview
- Landscape disruption
PART 14: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- NextMark
- remags
- comScore
PART 15: APPENDIX