Global Mobile Coupons Market 2016-2020

  • Published: Nov 2016
  • Pages: 61
  • SKU: IRTNTR10806

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This market research report analyzes the key players in the global mobile coupons market such as Apple, Google, PayPal, and Visa. The report also presents a competitive analysis of the market based on geographical regions such as the Americas, APAC, and EMEA. Additionally, it offers a detailed analysis of all the major factors that drive and challenge market growth.

Global outlook for the mobile coupons market

Technavio’s market research analysts predict the global mobile coupons market to grow steadily during the next four years and post a stupendous CAGR of more than 73% by 2020. This industry research report identifies higher redemption rates to be one of the major factors that will have a positive impact on the growth of the digital coupons market in the coming years. Mobile or cell phone coupons eliminate the need for long cycle times for designing, printing, and distributing and offer a much faster time to market. The rising sales of smartphones result in customers preferring discounts through their mobile devices in the coming years, which will, in turn, aid in the growth of small businesses. Also, the constant rise in the adoption of smartphones and tablets will fuel in-home digital purchases and the use of geo-targeted SMS coupons that offer high redemption rates to customers in close proximity to the stores.

With digital marketing proving to be an effective platform to engage customers and promote products, electronic coupons vendors will start leveraging social media channels to enhance their customer base. In addition to promoting products, social media platforms can also be used to collect customer feedback, resolve customer queries in real-time, eliminate geographical limitations while offering services, and lower risk profiles.

Competitive landscape and key vendors

Characterized by the presence of several vendors from international and regional markets, the smartphone coupon market appears to be fragmented and is highly competitive. The level of competition among the market players is expected to intensify in the coming years, and this is mainly due to the increased use of mobile wallets, especially for shopping. Analysts predict that the international mobile coupon companies will start following M&A strategies and will grow inorganically during the next four years by acquiring smaller vendors. Additionally, vendors are also focusing on following effective marketing strategies that will further intensify the market’s competitive environment. To sustain the competition and enhance market shares, vendors have the need to distinguish their product and service offerings through clear and unique value propositions. Moreover, vendors should not only focus on developing innovative products but should also be aware of new technologies that can influence their product lines.

The leading vendors in the market are -

  • Apple
  • Google
  • PayPal
  • Visa

The other prominent vendors in the market are Bharti Airtel, Alipay, American Express, Citrus Payment Solutions, Dwolla, First Data, LevelUp, LivQuik, MasterCard, MCX, MobiKwik, and m-pesa.

Geographical segmentation and analysis of the mobile coupons market

  • Americas
  • APAC
  • EMEA

This market research analysis estimates that in terms of geographical regions, EMEA dominated the mobile coupons market during 2015. Increased investments from the mobile industry that induce policymakers to introduce regulatory changes will encourage adequate innovations and investments by different players. This recent increase in innovations and investments will, in turn, result in the easing of the overall payment process. The recent rise in the number of collaborations among mobile operators will be a major factor impelling the growth of the phone coupons market in this region. According to analysts, this region will continue its market dominance throughout the next four years as well.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global mobile coupons market?
  • What are the key market trends impacting the growth of the global mobile coupons market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global mobile coupons market?
  • What are the market opportunities and threats faced by the vendors in the global mobile coupons market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global mobile coupons market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Countries covered

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Overview of mobile coupons

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Geographical segmentation

  • Global mobile coupons market by geography
  • EMEA
  • Americas
  • APAC

PART 07: Market drivers

  • Growth in smartphone and Internet users
  • Higher redemption rates
  • Embracing mobile data services

PART 08: Impact of drivers

PART 09: Market challenges

  • Distribution channel remains non-targeted
  • Infrastructure inadequacies
  • Lack of awareness and slow adoption of mobile payments in developing countries

PART 10: Impact of drivers and challenges

PART 11: Market trends

  • Leverage social media channels for better customer connectivity and market penetration
  • Tapping different market segment
  • Digitized coupons heavily funded through digital platforms

PART 12: Vendor landscape

  • Competitive landscape
  • Other prominent vendors

PART 13: Key vendor profile

  • Apple
  • Google
  • PayPal
  • Visa
  • Recent developments

PART 14: Appendix

  • List of abbreviations

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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