Global Mobile Coupons Market 2016-2020

Table of Contents

PART 01: Executive summary

• Highlights

PART 02: Scope of the report

• Market overview
• Countries covered

PART 03: Market research methodology

• Research methodology
• Economic indicators

PART 04: Introduction

• Key market highlights
• Overview of mobile coupons

PART 05: Market landscape

• Market overview
• Market size and forecast
• Five forces analysis

PART 06: Geographical segmentation

• Global mobile coupons market by geography
• EMEA
• Americas
• APAC

PART 07: Market drivers

• Growth in smartphone and Internet users
• Higher redemption rates
• Embracing mobile data services

PART 08: Impact of drivers

PART 09: Market challenges

• Distribution channel remains non-targeted
• Infrastructure inadequacies
• Lack of awareness and slow adoption of mobile payments in developing countries

PART 10: Impact of drivers and challenges

PART 11: Market trends

• Leverage social media channels for better customer connectivity and market penetration
• Tapping different market segment
• Digitized coupons heavily funded through digital platforms

PART 12: Vendor landscape

• Competitive landscape
• Other prominent vendors

PART 13: Key vendor profile

• Apple
• Google
• PayPal
• Visa
• Recent developments

PART 14: Appendix

• List of abbreviations

PART 15: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

INFORMATION SOURCES

Primary sources

• Manufacturers and suppliers
• Channel partners
• Industry experts
• Strategic decision makers

Secondary sources

• Industry journals and periodicals
• Government data
• Financial reports of key industry players
• Historical data
• Press releases

DATA ANALYSIS

Data Synthesis

• Collation of data
• Estimation of key figures
• Analysis of derived insights

Data Validation

• Triangulation with data models
• Reference against proprietary databases
• Corroboration with industry experts

REPORT WRITING