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The stationery and cards market is estimated to grow at a CAGR of 4.82% between 2022 and 2027. The size of the market is forecast to increase by USD 49.21 billion. The growth of the market depends on several factors, including the rising number of commercial establishments and offices, accelerating online sales of stationery and cards, and growing demand for personalized stationery.
This report extensively covers market segmentation by product (stationery and cards), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The rising number of commercial establishments and offices is notably driving the market growth, although factors such as technological advances associated with digitized communication may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Stationery And Cards Market Driver
The rising number of commercial establishments and offices is notably driving the market growth. Office stationery and card markets have seen robust growth in developing economies viz China, Brazil, and India owing to several drivers such as favorable government policies and the increasing number of MNCs. Rapidly growing sectors like the commercial leasing industry, including renting retail buildings, office buildings, and industrial buildings have further aggravated the market's growth.
Furthermore, MNCs also create many jobs leading to a rise in the number of employees and office spaces across the globe. A surge in the number of technological parks and business parks on a global basis has fueled the sales of office stationery. This trend in growth is expected to continue as the demand for office stationery is expected to accelerate during the next five years. Also, the continuous growth in commercial spending and the building of new office space will contribute to the growth of the global stationery and cards market during the forecast period.
Significant Stationery And Cards Market Trend
The inclination toward green stationery products is the key trend in the market. Eco-friendly stationery includes notebooks, notepads, and cards which are manufactured using recycled paper. With rising levels of environmental pollution, manufacturers are taking small steps that can result in significant and positive changes toward saving the environment. For instance, stationery and card retailers such as Staples and Costco sell green stationery and office supply products. Similarly, Office Depot, a prominent office supply retailer, offers several products with an eco-conscious label, which means these products have one or more eco-friendly attributes.
These offerings by various manufacturers have resulted in a growth in demand for green products across the market, encouraging manufacturers to introduce new and innovative green products that do not harm the environment. All these factors are expected to propel the growth of the global stationery and card market during the forecast period.
Major Stationery And Cards Market Challenge
Technological advances associated with digitized communication is the major challenge impeding market growth. Users have transitioned from using paper-based conventional methods to digital networking platforms for communication with the advances in information technology. Most of the communication today happens in the digitized form whether between individuals or for official work. Also, multiple industries have started implementing automation in their day-to-day operations.
The increasing use of computers, laptops, mobiles, personal digital assistants, and other electronic devices in offices has reduced the need for paper products like notebooks, writing pads, and phone message pads. Over the coming years, this increasing affinity for leveraging digital platforms may negatively affect the global stationery and card market.
Key Stationery And Cards Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Stationery and Cards Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Target Corp. - The company offers stationery and cards such as wall calendars, drawers, stationery boxes, and desk organizer cards as its key offerings. Under its single reporting segment, the company is focused on offering everyday essentials and fashionable, differentiated merchandise through its digital channels and stores.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The reports categorize the global stationery and cards as a part of the global office services and supplies market within the global commercial services and supplies market. The global office services and supplies market covers providers of office services and manufacturers of stationery and cards and equipment. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The market share growth of the stationary segment will be significant during the forecast period. The stationery product segment includes paper products such as spiral notebooks, writing pad notes, phone message pads, graph paper, colored paper, and pocket notebooks. It also includes desk supplies such as pens, pencils, markers, highlighters, paper clips, tapes, rubber bands, erasers, stamp pads, and ink for stamp pads. Factors such as increasing internet penetration and growing demand for connected devices have resulted in increased communication through digital media.
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The stationary segment was valued at USD 123.69 billion in 2017 and continued to grow until 2021. A significant driver for the popularity of digital media is the growing environmental concern regarding the biodegradation of paper and plastic products. Therefore, all these factors may impede the growth rate of the market. However, the rising number of office spaces and expanding student population in developing countries will allow the market to have stable growth during the forecast period.
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Europe is estimated to contribute 34% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to vendors is North America. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The gifting culture is common in North America. For instance, the traditional holiday season is considered the main gifting season in the US. Usually, it starts with Thanksgiving and then moves to Christmas, and ends with the New Year. The Thanksgiving celebration is an inherent part of North American culture. In the US, it is celebrated in November, and in Canada, it is celebrated in October. Certain vendors that offer gifts also try to provide additional promotional offers to help their customers buy stationery and card items at a lower price. For instance, American Greetings offers additional and promotional seasonal discounts for gift items. These discounts vary based on the type of gift and its price. Furthermore, some of the vendors in the region use technologically advanced solutions for gift personalization. For instance, American Greetings uses 3D imaging to personalize its online greeting cards. Therefore, by integrating innovative technologies, vendors can increase their sales, which, in turn, will fuel market growth.
In 2020, the market in North America was adversely affected due to the outbreak of COVID-19. However, in 2021, the initiation of vaccination drives led to the lifting of lockdown restrictions in North America. This has resulted in the reopening of schools and offices, which has increased the demand for stationery and cards in the region. Such factors will drive the growth of the regional market during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Stationery And Cards Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 4.82% |
Market growth 2023-2027 |
USD 49.21 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.6 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 34% |
Key countries |
US, China, Japan, Germany, and France |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
ACCO Brands Corp., Amazon.com Inc., Canon Inc., Card Factory Plc, Claranova SE, Costco Wholesale Corp., F.I.L.A. Fabbrica Italiana Lapis ed Affini Spa, Faber Castell Aktiengesellschaft, Hallmark Card Inc., Kokuyo Camlin Ltd, Majid Al Futtaim Holding LLC, ODP Business Solutions LLC, Sanrio Co. Ltd., Shutterfly Inc., Staples Inc., Target Corp., Tesco Plc, The Hamelin Group, Walmart Inc., and WH Smith PLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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