Enjoy complimentary customisation on priority with our Enterprise License!
The stationery and cards market is forecast to increase by USD 58.3 billion, at a CAGR of 5.4% between 2023 and 2028. The market's growth is influenced by several key factors. Firstly, there is a notable increase in the number of commercial establishments and offices, driving demand for stationery products like cards and office supplies. Secondly, the accelerating trend of online sales has expanded the accessibility and reach of stationery products, catering to a broader consumer base. Additionally, there is a growing preference for personalized stationery among businesses and individuals, reflecting a desire for unique and customized products. These factors collectively propel the market, fostering innovation in product offerings and distribution channels. As businesses adapt to digital transformation and consumer preferences evolve, the market continues to evolve, meeting diverse needs in both commercial and personal spheres effectively.
To learn more about this report, Download Report Sample
The market encompasses a wide range of office supplies and paper products, including pens, pencils, files, file folders, clipboards, staplers, cardstock, and pasteboards. This industry caters to various sectors, including education, consumer goods, and specialist stationery retailers, gift shops, bookstores, and general merchandise retailers. Key products in this market are witnessing significant demand due to the ongoing shift towards remote work and e-learning. Online sales have surged, with mobile commerce gaining popularity. Consumers are increasingly opting for high-quality stationery items, such as premium pens and eco-friendly paper products. Manufacturers are leveraging technology to enhance production efficiency and product offerings. Plastics and wood remain popular materials for stationery items, with some manufacturers exploring the use of sustainable alternatives. The market is expected to grow steadily, with trends like personalization and customization gaining traction. Seasonal events like New Years and Christmas continue to drive sales, particularly for cards and gift items. The market is expected to remain competitive, with key players focusing on product innovation, pricing strategies, and distribution networks to gain a competitive edge. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The rising number of commercial establishments and offices is notably driving the market growth. Office stationery and card markets have seen robust growth in developing economies viz China, Brazil, and India owing to several drivers such as favorable government policies and the increasing number of MNCs. Rapidly growing sectors like the commercial leasing industry, including renting retail buildings, office buildings, and industrial buildings have further aggravated the market's growth.
Furthermore, MNCs also create many jobs leading to a rise in the number of employees and office spaces across the globe. A surge in the number of technological parks and business parks on a global basis has fueled the sales of office stationery. This trend in growth is expected to continue as the demand is expected to accelerate during the next five years. Also, the continuous growth in commercial spending and the building of new office space will contribute to the growth of the market during the forecast period.
The inclination toward green stationery products is the key trend in the market. Eco-friendly stationery includes notebooks, notepads, and cards which are manufactured using recycled paper. With rising levels of environmental pollution, manufacturers are taking small steps that can result in significant and positive changes toward saving the environment. For instance, stationery and card retailers such as Staples and Costco sell green stationery and office supply products. Similarly, Office Depot, a prominent office supply retailer, offers several products with an eco-conscious label, which means these products have one or more eco-friendly attributes.
Further, these offerings by various manufacturers have resulted in a growth in demand for green products across the market, encouraging manufacturers to introduce new and innovative green products that do not harm the environment. All these factors are expected to propel the growth of the market during the forecast period.
Technological advances associated with digitized communication is the major challenge impeding market growth. Users have transitioned from using paper-based conventional methods to digital networking platforms for communication with the advances in information technology. Most of the communication today happens in the digitized form whether between individuals or for official work. Also, multiple industries have started implementing automation in their day-to-day operations.
Further, the increasing use of computers, laptops, mobiles, personal digital assistants, and other electronic devices in offices has reduced the need for paper products like notebooks, writing pads, and phone message pads. Over the coming years, this increasing affinity for leveraging digital platforms may negatively affect the market.
Customer Landscape
The market research report includes the adoption lifecycle of the market research and growth, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Target Corp. - The company offers stationery and cards such as wall calendars, drawers, stationery boxes, and desk organizer cards as its key offerings.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market share growth of the offline segment will be significant during the forecast period. Stationery items such as greeting cards, desk supplies, and paper products are increasingly being sold through the offline distribution channel, which includes retail formats such as specialty stores, hypermarkets, department stores, stationery stores, convenience stores, supermarkets, and warehouse clubs.
Get a glance at the market contribution of various segments Request a PDF Sample
The stationary segment was valued at USD 134.50 billion in 2018. With the increasing number of independent retailers across the world, sales through offline channels are expected to increase during the forecast period. The personalization of cards and stationery is one of the growing trends in this market, which is driving the demand for such gifts among customers. Factors such as discounted prices and a pleasant shopping experience offered by the ambient store atmosphere and shelf displays encourage consumers to buy cards and stationery products from supermarkets and hypermarkets. With the increasing number of independent retailers across the world, sales through offline channels are expected to increase during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
Europe is estimated to contribute 34% to the growth of the global market during the forecast period. Another region offering significant growth opportunities to companies is North America. Technavio’s analysts have elaborately explained the regional market trends and drivers that shape the market during the forecast period. The gifting culture is common in North America. For instance, the traditional holiday season is considered the main gifting season in the US. Usually, it starts with Thanksgiving and then moves to Christmas, and ends with the New Year. The Thanksgiving celebration is an inherent part of North American culture. In the US, it is celebrated in November, and in Canada, it is celebrated in October. Certain companies that offer gifts also try to provide additional promotional offers to help their customers buy stationery and card items at a lower price.
For instance, American Greetings offers additional and promotional seasonal discounts for gift items. These discounts vary based on the type of gift and its price. Furthermore, some of the companies in the region use technologically advanced solutions for gift personalization. For instance, American Greetings uses 3D imaging to personalize its online greeting cards. Therefore, by integrating innovative technologies, companies can increase their sales, which, in turn, will fuel market growth.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
You may also interested in below market reports:
The market encompassing office supplies and paper products, is a significant segment of the Consumer Goods industry. Key product categories include Pens, Pencils, Files, File folders, Clipboards, Staplers, Cardstock, and Pasteboards. In recent years, technological advancements like Robotic automation and Artificial intelligence have impacted the industry, streamlining production processes. However, traditional stationery items continue to thrive, with Millennials driving demand for unique and eco-friendly options. Online sales, fueled by the Internet and Mobile commerce, have become increasingly popular. Major retailers like Staples and specialist Stationery Retailers, Gift Shops, Bookstores, and General Merchandise Retailers cater to consumers' needs. Seasonal occasions such as New Years, Christmas, Halloween, Easter, Hanukkah, Valentine's Day, Mother's Day, and Father's Day significantly boost sales. School stationery and school supplies are essential for students, with College students being a key demographic. Materials like Plastics and Wood are commonly used for stationery items, but Stationery Specialists are exploring innovative materials and designs to differentiate themselves in the market. Overall, the Stationery & Cards industry continues to evolve, offering numerous opportunities for growth.
Market Scope |
|
Report Coverage |
Details |
Page number |
167 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.4% |
Market Growth 2024-2028 |
USD 58.3 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.8 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
Europe at 34% |
Key countries |
US, China, Germany, France, and Japan |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ACCO Brands Corp., Amazon.com Inc., Canon Inc., Card Factory Plc, Claranova SE, Costco Wholesale Corp., Fabbrica Italiana Lapis ed Affini S.p.A., Faber Castell Aktiengesellschaft, Hallmark Card Inc., Kokuyo Camlin Ltd, Majid Al Futtaim Holding LLC, ODP Business Solutions LLC, Sanrio Co. Ltd., Shutterfly Inc., Staples Inc., Target Corp., Tesco Plc, The Hamelin Group Holdham, Walmart Inc., and WH Smith PLC |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.