Global mobile apps market overview
M-commerce has been gaining increased popularity due to the growing trend of shopping using mobile devices. The technological improvements in mobile devices have resulted in easier shopping experience and increasing average time spent by users on mobile. To raise the effectiveness of marketing strategies in the shopping apps, the marketers are constantly looking for innovative ways in the m-commerce industry. Moreover, the app marketers are increasingly focusing on the user actions to develop new marketing approaches. The market is also witnessing an increase in the number of apps in the shopping category every year.
As per this market research analysis, the growth of m-commerce is likely to boost the global mobile apps industry growth during the forecast period. Technavio’s market research analysts predict that the mobile apps market size will grow at a CAGR of more than 15% by 2021.
APAC will be the major revenue contributor of the mobile apps market throughout the forecast period, according to the mobile apps industry statistics report. The larger penetration of smartphones and increasing number of app downloads in this region will drive the market growth. The increased adoption of mobile apps among the urban population of APAC in the region and the high demand for mobile apps in countries such as China, Japan, South Korea, and India, will further contribute to the growth of the mobile apps market in APAC.
Competitive landscape and key vendors
The vendors in the mobile apps market are looking at developing innovative products and solutions to stay competitive in the market and to gain market share. Software developers, app store providers, and businesses are constantly trying to offer better services and solutions, product portfolios, and pricing. Also, the increasing amount of interactive content will increase the competition levels among the players in the app store market during the forecast period.
The leading vendors in the market are –
- Apple
- BlackBerry
- Microsoft
- Nokia
- Appster
- Dom & Tom
- Intellectsoft
- WillowTree
- Y Media Labs
The other prominent vendors in the market are Zco, Five Agency, MentorMate, Intuz, Experion Technologies, Konstant Infosolutions, Ready4S, AppInventiv Technologies, Small Planet Digital, and Droids On Roids.
Segmentation by industry and the mobile apps market analysis
- Entertainment
- Social networking
- Finance
- Healthcare
- Fashion
During 2016, the entertainment industry segment accounted for the major shares of the mobile apps market. Factors such as the availablity of apps that provide music, videos, and games, and cater to the changing consumer preferances will contribute to the growth of this industry segment in the coming years.
Segmentation by OS and the mobile apps market analysis
- iOS
- Android
- Windows
As per this market research report, iOS will hold the highest market share of the mobile apps market until 2021. The rise in the number of iOS app downloads and the rising in popularity of Apple App Store in US and China will drive the segment growth in the mobile apps market during the forecast period.
Key questions answered in the report include
- What will the mobile apps market size and the growth rate be in 2021?
- What are the key factors driving the global mobile apps market?
- What are the key mobile apps market trends impacting the industry growth?
- What are the challenges to the mobile apps market growth?
- Who are the key vendors in the global mobile apps market?
- What are the mobile apps market opportunities and threats faced by the vendors?
- Trending factors influencing the market shares of the Americas, APAC, and EMEA.
- What are the key outcomes of the five forces analysis of the global mobile apps market?
Technavio also offers customization on reports based on specific client requirement.