Global Packaging Tape Printing Market 2016-2020

  • Published: Sep 2016
  • Pages: 60
  • SKU: IRTNTR10283

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This market research report identifies players like AB Graphic, HP, Landa, RR Donnelley & Sons, and Xeikon to be the key vendors in the global packaging tape printing market. This research report also presents a detailed segmentation of the market by technology (flexography, rotogravure, digital printing, and others) and geography (the Americas, APAC, and EMEA).

Global outlook of the packaging tape printing market

Technavio’s market research analyst predicts the global packaging tape printing market to grow at a CAGR of almost 6% between 2016 and 2020. The growing importance of shelf appeal and visibility of their products has propelled manufacturers to focus on good packaging and labeling techniques to create brand awareness and attract consumers. The recent increase in the number of messages directed toward the customers has surged the demand for efficient, appealing, and legible printed packaging. Marketers are inclining towards color printing and labeling as it allows them to focus on key points of the products. Analog packaging technologies, which include conventional methods of packaging and labeling, are the commonly used printing technologies among packaging manufacturers. However, a rise in the demand for premium packaging has compelled vendors to shift to digital methods of packaging tape printing, which provide high-quality printing solutions to the packaged products.

Packaging tape printing in labeling is a crucial component of the communication process, which has prompted several labeling vendors to innovate advanced labeling techniques to attract customers. Vendors are increasingly adopting database-driven marketing practices to offer customized solutions to their customers. They have come up with new technologies, such as toner-based packaging tape printing, to minimize the price-per-page and produce high-quality graphics and texts. Vendors are also using light-emitting diode (LED) printer, which is a toner-based printer and uses a LED array as a source of light in the print head.

Competitive landscape and key vendors

The global packaging tape printing market industry is fragmented with many vendors. Intense competition prevails in the market where vendors have to provide highly efficient products. Owing to the need to extend geographic presence, vendors have been compelled to develop technologically advanced products to improve the customer experience and increase profit margins. Increased demand for quality packaging and labeling has propelled growth opportunities for vendors in terms of innovations. Also, the market will witness vendors shifting towards digital printing technologies coupled with a surge in consolidation by prominent players.

Leading vendors in the market are -

  • AB Graphic
  • HP
  • Landa
  • RR Donnelley & Sons
  • Xeikon

Other prominent vendors in the packaging tape printing market include Anglia Labels, Cenveo Labels and Packaging Group, Dainippon Screen Group, EC Labels, Edwards Label, Flexo Image Graphics, Frontier Label, Graphix Labels, Harkwell Labels, Heidelberg Druckmaschinen, Lofton Label, Tonejet, and Yerecic Label.

Segmentation by technology and analysis of the packaging tape printing market

  • Flexography
  • Rotogravure
  • Digital printing

As per this market analysis, the digital printing segment is the fastest-growing technological segment in the packaging tape printing market and is likely to register a growth rate of more than 8% during the forecast period. Several factors such as customization, increased adoption of color printing, consumer engagement, increased investment in marketing activities by business customers, and the emergence of the new business models of several companies, including HP and Xeikon, are driving the high growth of this segment. The substantial increase in demand for print labels and direct mail using digital printing technology will have a positive impact on the growth of this market over the forecast period. The growing popularity of electrophotography for commercial purposes will also contribute to the growth of this segment by 2020.

Geographical segmentation and analysis of the packaging tape printing market

  • Americas
  • APAC
  • EMEA

In terms of geography, the packaging tape printing market in the Americas will grow at a rapid pace, registering a growth rate of around 6% in the next four years. The growth of the market in this region is attributable to the surge in cross-border trade and a rising demand for online shopping. The increasing business-to-consumer e-commerce market in the US will be a major factor contributing to the growth of this market in the Americas owing to the rising need for packaging. Moreover, the rapid growth of major industries, such as healthcare, food and beverage, and consumer goods, have increased the demand for product-related packaging.

 Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global packaging tape printing market?
  • What are the key market trends impacting the growth of the global packaging tape printing market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global packaging tape printing market?
  • What are the market opportunities and threats faced by the vendors in the global packaging tape printing market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global packaging tape printing market?

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Printing on the packaging tapes helps in the identification of the company’s name and logo, facilitates ease of stock handling and identification, improves the visibility of the product, and protects the merchandise during transit. Several brand owners are increasingly using printing technology on packaging tapes to differentiate their products. The growing need for innovative printing styles to print packaging tapes and the increasing demand for aesthetic apparels have necessitated the use of packaging tape printing. Moreover, the growing demand from end-users for product differentiation requires the use of packaging tapes. DuPont, SIAT, and Xerox will be the prominent vendors in this market space.

The report, global packaging tape printing market, is part of Technavio’s transportation and logistics research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as logistics, packaging, transportation and distribution, and warehouse and storage. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation by technology

  • Global packaging tape printing market by types of technology product
  • Global packaging tape printing market by flexography
  • Global packaging tape printing market by rotogravure
  • Global packaging tape printing market by digital printing
  • Global packaging tape printing market by others

PART 07: Geographical segmentation

  • Global packaging tape printing market by geography
  • Packaging tape printing market in Americas
  • Packaging tape printing market in EMEA
  • Packaging tape printing market in APAC

PART 08: Market drivers

PART 09: Impact of drivers

PART 10: Market challenges

PART 11: Impact of drivers and challenges

PART 12: Market trends

PART 13: Vendor landscape

  • Competitive scenario

PART 14: Key vendor analysis

  • AB Graphic International
  • HP
  • Landa
  • RR Donnelley & Sons
  • Xeikon
  • Other prominent vendors

PART 15: Appendix

  • List of abbreviations

PART 16: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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