Global Pet Treats Market 2017-2021

  • Published: Jun 2017
  • Pages: 82
  • SKU: IRTNTR14513

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This industry research report identifies Colgate-Palmolive, Mars, Nestlé, The J.M. Smucker Company, and WellPet as the key vendors in the global pet treats market. This industry research report also presents a competitive analysis of the market by product (dog treats and cat treats), by distribution channel (pet specialty stores and vet clinics, supermarkets and hypermarkets, and convenience stores), and by geography (the Americas, APAC, and EMEA).

Overview of the global pet treats market

Market research analysts at Technavio predict that the global pet treats market will grow steadily at a CAGR of over 20% by 2021. Pet owners prefer to offer their pets a wide variety of treats in various flavors. This induces manufacturers to offer pet treats in various flavors, shapes, colors, and sizes for animals of different breeds, age, and size. For instance, Whimzees offers a toothbrush-shaped dog treat, which is available in numerous sizes and colors. Additionally, pet treats are also available in assorted colors to attract pets and encourage pets to consume them. According to this market research and analysis, this availability of a wide variety and flavors of pet treats will be one of the primary factors that will have a positive impact on the growth of this market.

The growing demand for gluten-free and natural pet treats is one of the latest trends that will gain traction in the pet treats market in the coming years. Pets that are sensitive to gluten are prone to various health issues including small intestine inflammatory disease, weight loss, poor hair and coat, and persistent diarrhea. The growing pet health concerns among pet owners have resulted in a rise in the demand for grain-free, gluten-free, and non-genetically modified organism (GMO) products. One of the dogs treats manufacturers Whimzees already offers natural and gluten-free dog treats and uses potato starch, malt extracts, yeasts, and other natural ingredients to its manufacture gluten-free treats.

Competitive landscape and key vendors

The pet treats market is characterized by the presence of numerous small and large vendors and is highly fragmented. The players in this marketspace compete in terms of price, innovation, quality, distribution, and reputation. Intense competition among the players coupled with rapid technological changes poses significant risk factors to the growth of the vendors. To survive the competition and improve their market shares, vendors have the need to distinguish their product and service offerings through a clear and unique value proposition.

The leading vendors in the market are -

  • Colgate-Palmolive
  • Mars
  • Nestlé
  • The J.M. Smucker Company
  • WellPet

The other prominent vendors in the market include ANI Brands, Blue Buffalo, Champion Petfoods, Diamond Pet Care, Dogswell, GA Pet Food Partners, GRANDMA LUCY'S, Plato Pet Treats, SmartCookieTreats.com, Spectrum Brands, Total Alimentos, TruDog, and Zuke's.

Segmentation by product and analysis of the pet treats market

  • Dog treats
  • Cat treats

Dogs are the most commonly owned pets as they are known to reduce stress, ease loneliness, depression, anxiety, improve cardiovascular health, and encourage exercise. It has also been observed that children who take care of dogs usually tend to grow up as more active and secure and pet owners have become more careful about the foods that they offer to dogs. The dog treats segment accounted for the major shares of this global market during 2016.

Geographical segmentation and analysis of the pet treats market

  • Americas
  • APAC
  • EMEA

The Americas has the highest number of pets across the globe and pet owners in this region prefer to offer a variety of tasty and healthy treats to their pets. This market research study estimates that this region will account for the major shares of the pet treats market throughout the forecast period.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global pet treats market?
  • What are the key market trends impacting the growth of the global pet treats market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global pet treats market?
  • What are the market opportunities and threats faced by the vendors in the global pet treats market?
  • What are the trending factors influencing the market shares of the Americas, APAC, and EMEA?
  • What are the key outcomes of the five forces analysis of the global pet treats market?

Technavio also offers customization on reports based on specific client requirement.


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PART 01: Executive summary

PART 02: Scope of the report

PART 03: Research Methodology

PART 04: Introduction

  • Market outline
  • Global pet food market

PART 05: Market landscape

  • Market overview
  • Market size and forecast
  • Five forces analysis

PART 06: Market segmentation  by product

  • Segmentation of global pet treats market by product
  • Global dog treats market
  • Global cat treats market
  • Global other pet treats market

PART 07: Market segmentation by distribution channel

  • Segmentation of pet treats market by distribution channel

PART 08: Geographical segmentation

  • Geographic segmentation of global pet treats market
  • Pet treats market in Americas
  • Pet treats market in EMEA
  • Pet treats market in APAC

PART 09: Key leading countries

  • US
  • Germany
  • UK
  • France
  • Japan

PART 10: Decision framework

PART 11: Drivers and challenges

  • Market drivers
  • Market challenges

PART 12: Market trends

  • Demand for organic pet treats
  • Growing demand for gluten-free and natural pet treats
  • Rise in freeze-dried pet treats
  • Use of superfood ingredients

PART 13: Vendor landscape

  • Competitive scenario
  • Other prominent vendors

PART 14: Key vendor analysis

  • Colgate-Palmolive
  • Mars
  • Nestlé
  • The J.M. Smucker Company
  • WellPet

PART 15: Appendix

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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