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The pet treats market size is forecast to increase by USD 9.1 billion, at a CAGR of 6.6% between 2023 and 2028.
Explore in-depth regional segment analysis with market size data - historical 2018-2022 and forecasts 2024-2028 - in the full report.
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The pet treat market continues to evolve, with innovations and trends shaping its dynamics. Freeze-dried pet food and treats, for instance, have gained popularity due to their ability to preserve the natural nutrients and flavors of the ingredients. Novel protein sources, such as kangaroo and venison, are also finding their way into pet treats, catering to the growing demand for dietary diversity. Dehydrated pet treats, grain-free, and functional treats are other categories witnessing significant growth. Manufacturers are continually exploring new ways to enhance palatability and functionality. For example, some are integrating probiotics into pet treats to support digestive health. Others are focusing on natural and organic ingredients to cater to the increasing preference for clean-label products.
The treat manufacturing process is also undergoing changes, with an emphasis on automation and improved efficiency. Packaging is another area of focus, with sustainable and eco-friendly options gaining traction. Single-source protein treats and dental pet chews are other emerging categories, addressing specific pet health concerns. Limited ingredient diets and hypoallergenic pet food are also driving demand for specialized pet treats. Functional pet treats, which offer health benefits beyond basic nutrition, are a growing segment. These treats may contain ingredients like omega-3 fatty acids, glucosamine, and chondroitin to support joint health, or probiotics for digestive health. Overall, the pet treat market is a dynamic and evolving landscape, with manufacturers continually innovating to meet the changing needs and preferences of pet owners.
The pet treats industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The offline segment is estimated to witness significant growth during the forecast period.
In the dynamic pet treat market, baked pet treats continue to gain popularity due to their palatability and variety, with cat treat recipes and limited ingredient diets catering to specific pet needs. Ingredients for both dog and cat treats prioritize natural sources and novel proteins, including probiotics for enhanced digestibility. Freeze-dried and dehydrated pet treats offer long shelf life and convenience, while grain-free and functional pet treats cater to health-conscious pet owners. Single-source protein treats and hypoallergenic pet food are essential options for pets with sensitivities. Pet treat manufacturing processes prioritize quality and safety, ensuring digestibility and palatability. Organic pet snacks further appeal to consumers seeking ethical and sustainable options.
Dental pet chews and dental treats are increasingly demanded for pet oral health. Offline distribution channels, including pet specialty stores, veterinary clinics, supermarkets, and grocery stores, remain significant due to their accessibility and the trust they build through knowledgeable staff.
The Offline segment was valued at USD 10.96 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 39% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
The market in North America is experiencing notable growth due to the increasing number of pet owners who view their pets as family members. This trend has led to a heightened demand for high-quality, nutritious, and gourmet treats. Baked pet treats, both for cats and dogs, are gaining popularity with the rise of homemade cat treat recipes and limited ingredient diets. The market offers a variety of options, including probiotic pet treats, freeze-dried, dehydrated, and single-source protein treats. Novel protein sources and grain-free pet treats cater to pets with specific dietary needs. Functional pet treats, such as dental chews and hypoallergenic pet food, provide additional health benefits.
Natural pet snacks made through the treat manufacturing process are preferred by health-conscious pet owners. Organic pet snacks and pet treat packaging ensure transparency and peace of mind for consumers. Pet treat formulation focuses on palatability, digestibility, and functional ingredients to meet the evolving needs of pets and their owners.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
B2B pet treats supply solutions leverage advanced pet food technologies for quality. Pet treats market growth opportunities 2025 include pet treats for retail and natural pet treat products, meeting demand. Pet treats supply chain software optimizes operations, while pet treats market competitive analysis highlights key brands. Sustainable pet treat practices align with eco-friendly pet food trends. Pet treats regulations 2024-2028 shapes pet treats demand in North America 2025. Premium pet treat solutions and pet treats market insights boost adoption. Pet treats for pet stores and customized pet treat formulations target niches. Pet treats market challenges and solutions address safety, with direct procurement strategies for pet treats and pet treats pricing optimization enhancing profitability. Data-driven pet treats analytics and healthy pet food trends drive innovation.
The pet treats market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the pet treats market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, pet treats market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Addiction Pet Foods - This company specializes in producing soft and flavorful pet treats, such as Meaty Bites, which enhance formulations and improve pet nutrition. Their offerings cater to the growing demand for high-quality, nutritious pet food solutions. The treats' unique formulation sets them apart, ensuring pets receive optimal nourishment.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Pet Treats Market insights. See full methodology.
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Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.6% |
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Market growth 2024-2028 |
USD 9103.5 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.4 |
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Key countries |
US, Malaysia, Indonesia, Germany, UK, South Korea, France, Canada, Brazil, Thailand, UAE, Mexico, China, Japan, and India |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
We can help! Our analysts can customize this pet treats market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Market Segmentation by Product Type
9 Market Segmentation by Form
10 Customer Landscape
11 Geographic Landscape
12 Drivers, Challenges, and Opportunity/Restraints
13 Competitive Landscape
14 Competitive Analysis
15 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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