Global Internet Advertisement Market 2016-2020

  • Published: Aug 2016
  • Pages: 62
  • SKU: IRTNTR9951

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This market research report identifies players like Facebook, Google, LinkedIn, Microsoft, One by AOL, Twitter, and Yahoo to be the key vendors in the global internet advertisement market. This research report also presents a detailed segmentation of the internet advertisement market share by types (search ads, mobile ads, banner ads, digital video ads, and others), by industry (retail, automobile, financial services, telecom, electronics, travel, media and entertainment, healthcare, and others), and by geography (the Americas, APAC, and EMEA).

Global internet advertisement market overview

Technavio’s market research analyst predict the global internet advertisement market to grow at a CAGR of more than 11% by 2020.  Consumer-targeting capabilities and sophisticated measurement techniques with the availability of big data and online customer analyzing algorithms are the major growth drivers for the internet advertisement market. The latest development gaining ground in this market is the increasing usage of social media for advertising. The widespread outreach of social media has made it one of the most lucrative platforms for advertising as it caters to a large audience that has a huge participation rate. Social media platforms provide advertisers with efficient targeting alternatives and improved conversion tracking as these platforms cater to user interests. By identifying user interests, advertising agencies can offer their clients with better solutions and increased brand visibility as they can then target an audience that is interested in the specific product or service.

APAC will be the fastest-growing region in the market and is likely to register a CAGR of more than 14% during the forecast period. The availability of high-speed data connectivity and mobile networks such as 3G and 4G coupled with the ever-increasing use of smart electronic devices are propelling the growth of this region. Countries such as Japan and China are driving the internet advertisement market in APAC, which is expected to grow further with increased digital ad spending in the coming years.

Competitive landscape and key vendors

The market is highly competitive with all the players competing to gain maximum market shares. Intense competition in the market has led to consolidation of the market. Key players have to make huge investments for marketing and promoting their brands. This is a major deterrent to the entry of new players or start-ups. However, the low production costs of online advertising is attracting various players, which will allow them to offer unique products and services to end users.

Leading vendors in the market are -

  • Facebook
  • Google
  • LinkedIn
  • Microsoft
  • One by AOL
  • Twitter
  • ​Yahoo

Other prominent vendors in the internet advertisement market includeAdMob, Adobe Systems, Amobee, AppNexus, Baidu, Chartboost, Convertro, Criteo, Dárriens Media Exchange, Deutsche Telekom, IAC, InMobi, Matomy Media, Millennial Media, Mobile Network Group, MobPartner, MoPub, News Corp, Opera Software, Oracle, Pinterest, RevMob Mobile Ad Network, Rubicon Project, Sohu, StickyADS.tv, Tapjoy, TobeMogul, and Tumblr.

Segmentation by type and analysis of the internet advertisement market

  • Search ads
  • Mobile ads
  • Banner ads
  • Digital video ads

The search ad segment is the largest revenue contributing segment in the internet advertisement market. It occupied more than 36% of the overall market share in 2015. The major reason for this segment’s growth is the increased adoption of e-commerce, which has opened huge opportunities for vendors to generate profits through online advertisements. Google and Baidu dominate the search ads segment owing to the growing population of internet users across the globe.

Segmentation by industry and analysis of the internet advertisement market

  • Retail
  • Automobile
  • Financial services
  • Telecom
  • Electronics
  • Travel
  • Media and entertainment
  • Healthcare

During 2015, the retail industry dominated the internet advertisement market and accounted for more than 23% of the total market revenue for advertisements, as per the internet advertising industry statistics report. Advertisements in e-commerce platforms are gaining popularity among marketers, especially in the retail sector, as online purchases are growing across the globe. Much of this segment’s growth can be attributed to the advertisements displayed on social networking sites such as Facebook, which gain a lot of attention from viewers. With growing digitization, there will be more retailers using digital platforms to promote their products, which will further spur the growth of this segment in the coming years.

 Key questions answered in the report include

  • What will the Internet advertising market size and the growth rate be in 2020?
  • What are the key factors driving the global internet advertisement market?
  • What are the key market trends impacting the growth of the global internet advertisement market?
  • What are the challenges to the Internet advertisement market growth?
  • Who are the key vendors in the global internet advertisement market?
  • What are the market opportunities and threats faced by the vendors in the global internet advertisement market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global internet advertisement market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Segments included in the report
  • Customer segments
  • Base year
  • Vendor segmentation
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Industry overview

  • Comparison between online and offline advertisements

PART 06: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation  by type

  • Global internet advertisement market by type
  • Global internet advertisement market by search ads
  • Global internet advertisement market by mobile ads
  • Global internet advertisement market by banner ads
  • Global internet advertisement market by digital video ads
  • Global internet advertising market by others

PART 08: Global internet advertisement market by industry

  • Global internet advertisement market by industry

PART 09: Geographical segmentation

  • Global internet advertisement market by region
  • Internet advertisement market in EMEA
  • Internet advertisement market in APAC
  • Internet advertisement market in Americas

PART 10: Key leading countries

PART 11: Buying criteria

PART 12: Market drivers

  • Higher brand recalling capability
  • Growth in mobile internet advertisement

PART 13: Impact of drivers

PART 14: Market challenges

  • Complexity in integration
  • Intense competition and varying consumer interests

PART 15: Impact of drivers and challenges

PART 16: Market trends

  • Increased use of social media for advertisement
  • Accelerated M&A activities in online advertising

PART 17: Vendor Landscape

  • Competitive scenario
  • Key Vendors
  • Other prominent vendors

PART 18: Appendix

  • List of abbreviation

PART 19: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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