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According to Technavio’s market research analysts, the global market for soil moisture sensors will experience rapid growth and will post a profound CAGR of almost 15% by 2020. The extensive use of soil moisture sensors for the maintenance of sports turf will result in the impressive growth of this market over the forecast period. An important part of maintaining a sports turf is managing water content. This factor affects the performance in terms of ball roll and bounce, but it also affects the growth of the grass, break down of organic matter, the ability of nutrients to move to the roots, and build up within the soil or as a thatch, fauna and flora populations within the root zone, including pathogen populations, and trafficking of the green by club members and grounds staff. Apart from its role in monitoring soil moisture, these sensors can also focus on drainage issues, potential turf stress onset, the evenness of irrigation, or hydrophobicity development.
In terms of geography, the global market for soil moisture sensors was dominated by the Americas, which accounted for more than 55% of the total market share. The presence of a strong agriculture market in this region is a major factor necessitating the adoption of soil moisture sensors during the forecast period. Additionally, factors such as the increased use of computers, scientific soil and crop analysis, and other sophisticated machineries will also lead to the growth of this market over the next four years.
This market is consolidated and is marked by the presence of intense competition between the existing players and the new vendors. The demand for soil moisture sensors is very high across industries like agriculture, residential and commercial landscaping, and sports turfs. The prices of soil moisture sensors that companies offer do not vary much in the overall market. However, the prices do vary only in terms of bulk offerings and quality.
Leading vendors in this market are -
During 2015, the gypsum block segment dominated this market by accounting for more than 27% of the total market share. Gypsum blocks are porous blocks that are buried in the soil at rooting depth. The blocks have electrodes, which record the electrical conductivity of the block that is assumed to be equal to that of the soil. Its cheap cost and easy to maintain quality makes it the most popular soil moisture sensor.
The agriculture segment was the largest revenue contributor to the global soil moisture sensor market during 2015 and is envisaged to account for more than 71% of the total revenue share by 2020. Soil moisture sensors help farmers to decide on irrigation scheduling. Irrigation scheduling helps determine the correct frequency and duration of watering. Also, it helps reduce losses on-farm from leaking pipes or equipment. Soil moisture sensors, thus, help to conserve water by guiding the grower to apply the right amount required for optimum crop growth throughout the growing season.
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by type
PART 07: Market segmentation by application
PART 08: Geographical segmentation
PART 09: Market drivers
PART 10: Impact of drivers
PART 11: Market challenges
PART 12: Impact of drivers and challenges
PART 13: Market trends
PART 14: Vendor landscape
PART 15: Market summary
PART 16: Appendix
PART 17: Explore Technavio
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