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With the rising demand for navigation, OEMs in the automotive industry are compelled to identify low-cost solutions since embedded solutions are quite expensive. Owing to rapid technological developments in the smartphone market, there is an increasing focus on the integration of a robust navigation support system in modern smartphones. Since smartphone-based infotainment systems are a cost-effective solution to cater to the growing need of the customers, there will be a growing adoption of smartphone-based automotive infotainment systems in the coming years. This wil lsubsequently have a positive impact on the growth of this market, which according to Technavio’s market research analysts, will grow at a CAGR of more than 12% by 2022.
The surge in adoption of analytics for consumer behavior is identified as one of the key trends that will gain traction in the smartphone-based automotive infotainment system market in the coming years. The demand for infotainment services such as live music and cloud services has increased due to the fast-paced development of the smartphone and IT industry. The growing penetration of the Internet and the adoption of the connected cars technology, have led to a rising demand for connected infotainment systems. This is encouraging advertisers to use in-car advertising to convert ads to actual transactions, which in turn, will drive the adoption of analytics to understand consumer behavior. According to our analysts, this trend will subsequently drive the growth of the smartphone-based car automotive infotainment system market.
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The smartphone-based automotive infotainment system market appears to be highly concentrated. This industry research report offers information about the competitive environment among players in this marketspace and offers an analysis of key companies and their products. Additionally, the report also offers information about key areas the players currently focus on and the strategies they have adopted to sustain the competition in this global market.
This research report provides an analysis of various companies in the car infotainment system market including –
Our market research analysts have estimated that during 2017, the MirrorLink segment accounted for the major share of the car infotainment system market. However, during the next few years, the segment will witness a significant reduction in its market shares and the CarPlay segment will account for the maximum share of this market by the end of the forecast period.
In terms of geographic regions, the Americas accounted for the maximum share of the market during 2017. According to our analysts, this region will offer the maximum growth opportunities to players in the car infotainment system market during the next four years as well.
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PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
PART 03: RESEARCH METHODOLOGY
PART 04: INTRODUCTION
PART 05: MARKET LANDSCAPE
PART 06: MARKET SIZING
PART 07: FIVE FORCES ANALYSIS
PART 08: MARKET SEGMENTATION BY TECHNOLOGY
PART 09: CUSTOMER LANDSCAPE
PART 10: REGIONAL LANDSCAPE
PART 11: DECISION FRAMEWORK
PART 12: DRIVERS AND CHALLENGES
PART 13: MARKET TRENDS
PART 14: VENDOR LANDSCAPE
PART 15: VENDOR ANALYSIS
PART 16: APPENDIX
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