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The competition among automotive manufacturers is mainly based on the vehicle’s acceleration, towing capacity, and horsepower. However, automotive manufacturers have started focusing on the development of connected infotainment systems. According to Technavio’s market research and analysis, the increased support for the development of applications in automotive infotainment will be one of the major factors that will have a positive impact on the growth of the global automotive connected infotainment system market in the coming years. With the rising competition, automobile manufacturers and automotive connected infotainment system manufacturers are focusing on the introduction of advanced software or OS to be used in car infotainment systems. They are also adopting PC-like architectural concept since the functionality of the infotainment system relies on the main central processing unit (CPU). This in turn, will help them differentiate their products. Technavio’s market research analysts have predicted that this market will grow at a CAGR of close to 12% by 2022.
Manufacturers have introduced smart infotainment systems due to the growing need for internet connectivity, connected cars technology, and connected infotainment systems. These smart infotainment systems highly depend on data analytics, which are based on inputs, such as interactive voice recognition. Such infotainment systems analyze the consumer’s preferences and allow users to download media from cloud sources. Our analysts have identified the incorporation of analytics in connected infotainment systems as one of the key trends that will stimulate the growth of the automotive connected infotainment system market during the next four years.
What's your takeaway?
Technavio's industry research report titled – Global Automotive Connected Infotainment System Market, will help you-
The automotive connected infotainment system market appears to be highly fragmented due to the presence of various companies. The industry research report provides a comprehensive analysis of the market’s competitive landscape and the growth prospects for the vendors in the automotive connected infotainment system. Additionally, the report also provides information about the strategies adopted by companies to enhance their revenue shares in this competitive market.
This research report provides an analysis of the various companies in the in-car infotainment system market including -
In terms of geography, EMEA accounted for the majority shares of the automotive connected infotainment system market during 2017. It has been expected that the in-car infotainment system market will witness maximum growth in this region throughout the forecast period as well due to the high penetration of connected automotive infotainment systems.
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