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The Global Spa Market size is estimated to grow by USD 22.08 billion at a CAGR of 6% between 2022 and 2027. The growth of the spa industry is influenced by several key factors. The increase in the adoption of facial, body, and hair treatments in spas, driven by consumer interest in wellness and self-care, is driving market growth. Additionally, the growing wellness tourism industry, where travelers seek destinations and experiences that promote health and well-being, is contributing to the growth of the industry. Moreover, brand positioning that enables premium pricing for these services, by offering unique and high-quality treatments, is also fueling market growth.
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Our report offers in-depth analysis of market drivers, trends, opportunities, challenges, and restraints, with segmentation by End-user (female and male), Type (day/club/salon spa, hotel/resort spa, destination spa, and others), and Geography (Europe, APAC, North America, South America, and Middle East and Africa).
The market share growth by the female segment will be significant during the forecast period. The female segment of the market typically includes women using or interested in using varied types of services, periodically. This includes women of different ages, from teenagers to the elderly, and may include people with different lifestyles and interests. Women are the primary users of personal care services. These services commonly used by women include massages, facials, manicures and pedicures, body wraps, hair removal, and makeup.
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The female segment was valued at USD 61.66 billion in 2017. The growing need for acne, hyperpigmentation, and anti-aging treatments has increased the demand for women. This segment will continue to grow and hold the largest market share during the forecast period as women tend to use these services more frequently than men and spend more per visit on average.
Europe is estimated to contribute 33% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
Market
By Europe
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The market in Europe is fueled by the increasing working population and rising expenditures. Leading countries like Germany, France, the UK, and Italy are renowned for their services. The region's growing wellness tourism and the presence of numerous spas contribute to market expansion, with Germany boasting the highest number of spas. Tourists, especially those with health and wellness concerns, visit destinations and hotels/resorts, driving revenue. Hot and thermal springs are popular attractions, with notable establishments like Lanserhof Management GmbH in Austria. Day spas, easily accessible to locals, play a significant role, attracting a large customer base, particularly women seeking various services.
The market is thriving as disposable incomes rise, with a focus on wellness and stress relief. Cloud-based software providers help these to manage operations efficiently. Innovative treatments like cryotherapy and anti-gravity robotic massage chairs enhance the experience. Other popular treatments include hydro-massage chairs, infrared sauna pods, and lymphatic compression massages. Whole body vibroacoustic treatments and traditional massages like Ayurveda, Lomi, and Thai are also sought after for stress relief and wellness. They often use mineral-rich spring water and medicinal baths for their therapeutic benefits. Regular treatments, including body and foot reflexology, are known to minimize body pain and reduce psychological stress, benefiting those with mental health problems like depression and anxiety.
The increase in adoption of facial, body, and hair treatments in spa is a key driver boosting the market growth. The market is experiencing significant growth due to the increasing popularity of facial, body, and hair treatments. Facial treatments, which involve steam, exfoliation, and masks, target various concerns such as puffiness and dark circles. Body treatments, including aqua therapy and Vichy showers, promote blood circulation and skin hydration. Hair spa treatments address a range of needs such as anti-dandruff and anti-hair fall. Additionally, Thai massage and other stress-relief techniques, along with wellness conducts and programs offered by spas like Artesian Spas, are becoming more popular for minimizing body pain and addressing psychological stress. Practices such as Ayurveda massage are also gaining traction for their benefits in managing mental health problems like depression. companies offering innovative treatments like hot stone massages and microderm infusion are expected to introduce more options, which will have a positive impact on the market.
The increase in availability of flotation therapy spa services is a key trend shaping the market growth. The emerging trend involves weightless, saltwater flotation tanks that offer medical benefits, including stress relief, pain management, and improved mental well-being. This treatment, based on gravity suspension, addresses issues like chronic pain, headache, swelling, and depression. Flotation therapy is known to energize the body, regulate blood circulation, and enhance skin quality. The therapy is conducted in specific tanks that are dark and soundproof, providing a relaxing environment. Customers floating on warm water experience several benefits, such as fatigue elimination, improved sleep, decreased cortisol levels, enhanced circulation, and reduced blood pressure. The growing popularity of floatation therapy is expected to contribute to the market's growth.
Availability of homemade spa solutions at lower costs is a significant challenge in the market. Homemade solutions are a major challenge for the market. These solutions require low-cost ingredients that are easily available at retail outlets. However, with the advent of the digital platform, knowledge and awareness of using homemade treatments have increased. Many blogs and websites provide articles on ways of making homemade do-it-yourself (DIY) spa treatments. This is particularly true for price-sensitive customers. The safety of using these solutions is another primary aspect that gives momentum to the use of homemade spa services.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
The market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
The Market is experiencing a surge due to the rising demand for wellness services and health treatments. Technological innovations like the Touch-Free Wellness Spa are enhancing the spa experience. As urbanization increases, and working professionals face hectic schedules, the need for stress alleviation and relaxation grows. These visits offer rejuvenation and beauty enhancements, catering to those seeking anti-ageing treatments and body pain minimization. The market faces challenges like finding and keeping enough employees and complying with hygiene rules, but opportunities lie in emerging revenue pockets and expansive destinations of pampering.
The market is a diverse industry offering alternative health treatments and wellness services catering to changing lifestyles. Spa therapies like balneotherapy and sauna treatments provide health benefits and stress relief. Despite hectic lifestyles and sedentary habits, there's a growing trend towards well-being and health, driven by rapid urbanization. The market sees investment from players like Monomoy Capital Partners and offers opportunities in emerging revenue pockets. Quality service offerings and personalized pampering attract customers, but challenges include regulatory changes and competition from domestic players.
Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6% |
Market growth 2023-2027 |
USD 22.08 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.30 |
Regional analysis |
Europe, APAC, North America, South America, and Middle East and Africa |
Performing market contribution |
Europe at 33% |
Key countries |
US, China, Japan, Germany, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Cal A Vie Health Spa, Clinique La Prairie, CR Operating LLC, Four Seasons Hotels Ltd., Gaia Retreat and Spa, Grand Resort Bad Ragaz AG, Hand and Stone Franchise Corp., Harrison Hot Springs Resort Inc., HOT SPRINGS RESORT and SPA, Hyatt Hotels Corp., InterContinental Hotels Group PLC, Jade Mountain, Kempinski Hotels SA, Lakehilll Springs Pty Ltd., Lanserhof Management GmbH, Marriott International Inc., Muse Salon and Spa, Rancho La Puerta Inc., Woodhouse Spa, and Young Medical Spa |
Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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