Spa Market Growth, Size, Trends, Analysis Report by Type, Application, Region and Segment Forecast 2021-2025

The spa market share is expected to increase by USD 22.08 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 6%.

This spa market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers spa market segmentation by type (day/club/salon spa, hotel/resort spa, destination spa, medical spa, and others) and geography (Europe, APAC, North America, South America, and MEA). The spa market report also offers information on several market vendors, including Aspira Spa, Cal-a-Vie Health Spa, Gaia Retreat & Spa, Hand & Stone Franchise Corp., HOT SPRINGS RESORT & SPA, Kempinski Hotels SA, Lanserhof GmbH, Marriott International Inc., ME SPE Franchising LLC, and Rancho La Puerta Inc. among others.

What will the Spa Market Size be During the Forecast Period?

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Spa Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The increase in adoption of facial, body, and hair treatments in spas is notably driving the spa market growth, although factors such as fragmented market may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the spa industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Spa Market Driver

One of the key factors driving growth in the spa market growth is the increase in the adoption of facial, body, and hair treatments in spas. The increase in facial, body, and hair spa treatments is driving the market. Spa facial treatments include steam, exfoliation, moisturizers, masks, peels, and massages. They also offer treatments such as reducing puffiness and dark circles around the eyes. Spas also offer body treatments, which include aqua therapy, body wraps, body polishes, and Vichy showers. The adoption of facial, body, and hair treatments in spas is growing owing to the factors such as acne problems, hair loss problems, growing awareness about the beauty, and increasing awareness of wellness services. During the forecast period, the vendors are expected to introduce more facial, body, and hair spa treatments.

Key Spa Market Trend

The increase in the availability of flotation therapy spa services is another factor supporting the spa market share growth. The concept of flotation therapy is based on suspending gravity. This trend is rising with the increased use of weightless, saltwater, stress-and mind-melting flotation tanks, rooms, and pools at spas. This has several medical benefits that include addressing stress, chronic pain, headache, swelling, depression, and blood pressure. This also energizes the body, regulates blood circulation, and improves skin. The temperature of water and air for this treatment is kept at a particular range, which is neutral for the skin. Specific flotation tanks, which are dark and soundproof, are used for this therapy. Consumers availing of this treatment float on warm water and relax during this therapy. The trend of using flotation pools is increasing in most spas.

Key Spa Market Challenge

The fragmented market will be a major challenge for the spa market growth during the forecast period. The global spa market is a fragmented market with no single player having a major share. The unorganized nature of the market is another challenge that does not allow the big players to have a strong influence on the total revenue. The presence of various well-established local brands also makes the geographical expansion of the global players difficult. The market is highly competitive, with small companies focusing on a single type of service to large multinational corporations that offer spa services. The competitors vary by region and service and compete primarily on parameters like price, brand recognition, and service. However, this high competition proves challenging for the new entrants. This compels them to design different ways to attract customers. Creating innovative marketing strategies and messages by the players has become challenging as the market is highly fragmented.

This spa market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global spa market as a part of the global leisure facilities market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the spa market during the forecast period.

Who are the Major Spa Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

• Aspira Spa
• Cal-a-Vie Health Spa
• Gaia Retreat & Spa
• Hand & Stone Franchise Corp.
• HOT SPRINGS RESORT & SPA
• Kempinski Hotels SA
• Lanserhof GmbH
• Marriott International Inc.
• ME SPE Franchising LLC
• Rancho La Puerta Inc.

This statistical study of the spa market encompasses successful business strategies deployed by the key vendors. The spa market is fragmented and the vendors are adopting organic and inorganic growth strategies to compete in the market.

Product Insights and News

• Aspira Spa - The company offers a line of services such as massages, facials, dynamic envelopments for the body, the healing arts, specialty treatments, salon and nail services, and spa classes among others.

To make the most of the opportunities and recover from post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The spa market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Spa Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the spa market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the leisure facilities market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Spa Market?

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33% of the market's growth will originate from Europe during the forecast period. Germany and France are the key markets for spas in Europe. Market growth in this region will be faster than the growth of the market in the APAC, MEA, and South American regions.

The rise in the working population and an increase in expenditure will facilitate the spa market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The COVID-19 pandemic has hampered the revenue of companies providing spa services in Europe. European countries, including Germany, the UK, France, Italy, and Spain, are severely hit by the pandemic. These countries witnessed a significant number of fatalities due to the COVID-19 pandemic in the first half of 2020. Amid this pandemic, the regulatory bodies of several countries in Europe imposed a lockdown that halted all beauty and wellness services, including spa services. Even after the lockdown curbs are removed, people are scared to go to spas because of the contagious nature of the virus. This is hampering the revenue growth of spa companies, which, in turn, is impeding the growth of the market.

What are the Revenue-generating Type Segments in the Spa Market?

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The spa market share growth by the day/club/salon spa segment will be significant during the forecast period. Services offered by The Mineral Spa include body treatments such as ROYAL RENEWAL ULTIMATE FULL BODY RITUAL, MINERAL PURIFYING RITUAL, HERBAL HYDRATION RITUAL, and other services. It also offers Girls' Day Out packages that include a 60-minute pass to The Retreat, its mineral water therapy zone. During the forecast period, many vendors are expected to offer innovative day/club/salon spa services.

This report provides an accurate prediction of the contribution of all the segments to the growth of the spa market size and actionable market insights on post COVID-19 impact on each segment.

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Europe Spa market - The market share is expected to grow at a CAGR of close to 9% during the forecast period. 

US Spa market - The market share is expected to grow at a CAGR of more than 5% by 2020. 

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What are the Key Data Covered in this Spa Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive spa market growth during the next five years
• Precise estimation of the spa market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the spa industry across Europe, APAC, North America, South America, and MEA
• A thorough analysis of the market's competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of spa market vendors

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