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The two-wheeler electronic control unit (ECU) market size is estimated to grow at a CAGR of 5.05% between 2022 and 2027. The market size is forecast to increase by USD 19.23 billion. The growth of the market depends on several factors such as the increased electrification of mechanical components, the increasing demand for fuel-efficient motorcycles, and the growing focus on safety and stability in motorcycles.
This two-wheeler Electronic control unit (ECU) market report extensively covers market segmentation by end-user (commuter, mid-premium, and premium), vehicle type (mopeds, motorcycles, and scooters), and geography (APAC, South America, North America, Europe, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Growing focus on safety and stability in motorcycles is the key factor driving the growth of the market. Electronic control units (ECUs) play an important role in improving safety in two-wheeler vehicles. They manage and coordinate necessary safety systems such as Anti-Lock Braking Systems (ABS) and Traction Control Systems (TCS). In addition, ECUs also enable the implementation of electronic stability control (ESC), a feature increasingly present in high-end two-wheeled models. ESC helps the driver to maintain stability when turning and making sudden movements.
Additionally, the ECU is an integral part of the functioning of passive safety devices such as airbags, which are being researched in the two-wheeler industry to minimize the impact of accidents. Therefore, increased focus on the safety and stability of motorcycles is anticipated to propel the growth of the global two-wheeler electronic control unit (ECU) market during the forecast period.
The availability of affordable EMS is the primary trend shaping the growth of the market. Major two-wheeler electronic control unit market players believe that implementing ABS (anti-lock braking system), EFI (electronic fuel injection), and EMS (Electronic management system) into a single unit will be more beneficial for manufacturers in emerging markets such as India, Thailand, and Indonesia due to a lack of adequate road infrastructure. These markets are dominated by two-wheelers, and therefore increased safety will lead to fewer accidents. However, these packages increase the overall cost of the two-wheeler.
Moreover, leading two-wheeler electronic control unit (ECU) market players are exploring the combination of affordable EMS with traction control systems to serve emerging two-wheeler electronic control unit markets. Leading ECU suppliers such as Bosch are working to introduce cost-effective EMS to emerging markets. It is estimated that EMS can lower fuel consumption by up to 16%. Therefore, the availability of affordable EMS is expected to drive the growth of the global two-wheeler electronic control unit (ECU) market during the forecast period.
Managing the increasing complexity and number of ECUs in vehicles is a challenge that affects the growth of the market. The ECU is a device that controls and manages all the steering and safety functions of a two-wheeled vehicle with one hand. As the application of ECUs increases, the various components used in them, such as controllers, main units, and associated wiring, become more and more complex in design. Higher-end EMS are complex and compact, making repairs and maintenance difficult.
Additionally, all the advanced chips, sensors, and other components make ECU installation more complex and complicated for the end user. Space constraints are other issues facing OEMs. OEMs try to keep their motorcycles as light as possible, so integrating these parts together and making the system work becomes tedious. This may impede the growth of the market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Two-Wheeler Electronic Control Unit (ECU) Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Bajaj Auto Ltd.: The company offers two wheeler electronic control unit such as Electronic management ECUs for enhanced vehicle performance.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The computer segment is estimated to witness significant growth during the forecast period. The demand for safety features like ABS on commuter two-wheelers is increasing due to the imposition of laws mandating the installation of safety systems on these vehicles. As the number of traffic accidents increases, consumer preference for safety features also increases. Therefore, the demand for active and passive safety systems on two-wheeled vehicles is increasing.
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The computer segment was the largest segment and was valued at USD 49.48 billion in 2017. The strong growth of this segment is due to demand in the APAC region. The two-wheeler market in emerging countries like India and China is expected to grow at a healthy pace. Additionally, India is currently the largest market for commuter motorbikes, followed by China. Leading OEMs in the Indian two-wheeler industry such as Hero MotoCorp, Bajaj, TVS Motors, and Honda are equipping these features as standard in their premium models. Therefore, these factors will drive the two-wheeler electronic control unit market growth in the commuter segment during the forecast period.
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South America is estimated to contribute 29% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to two-wheeler electronic control unit market players is APAC. Growing adoption of two-wheelers, rising awareness about the performance of two-wheelers, technological advancement, the rapid growth of OEMs supplying various parts for two-wheelers with Low costs, and the presence of global and regional market players are key factors contributing to the growth of the two-wheeler ECU market in the region.
Additionally, major OEMs in the region are making efforts to provide premium two-wheeler ECUs and other components at competitive prices, thereby increasing the availability of premium two-wheeler ECUs in this region. In addition, increasing urbanization and economic stability due to increasing disposable income have increased the demand for premium and luxury vehicles. ECUs are mainly used in high-end vehicles to combat the heat generated. Therefore, the growing demand for premium two-wheelers will drive the growth of the two-wheeler ECU market in this region during the forecast period.
The outbreak of COVID-19 in 2020 had a negative impact on the two-wheeler ECU market in the APAC region. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities in the automotive industry. Moreover, the region is seeing a growing adoption of electric vehicles, which will act as a main driver for the growth of the two-wheeler electronic control unit market in the APAC region during the forecast period.
The two-wheeler Electronic control unit (ECU) market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Two-Wheeler Electronic Control Unit (ECU) Market Scope |
|
Report Coverage |
Details |
Page number |
181 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.05% |
Market growth 2023-2027 |
USD 19.23 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
3.9 |
Regional analysis |
APAC, South America, North America, Europe, and Middle East and Africa |
Performing market contribution |
South America at 29% |
Key countries |
US, China, India, Indonesia, and Vietnam |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bajaj Auto Ltd., BorgWarner Inc., Continental AG, DENSO Corp., dSPACE GmbH, Honda Motor Co. Ltd., Infineon Technologies AG, Kawasaki Heavy Industries Ltd., Marelli Holdings Co. Ltd., Mikuni Corp., Mitsubishi Electric Corp., Nikki Co. Ltd., NXP Semiconductors NV, Robert Bosch GmbH, S and S Cycle Inc., Shindengen Electric Manufacturing Co. Ltd., Suzuki Motor Corp., Volkswagen AG, ZF Friedrichshafen AG, and SEDEMAC Mechatronics Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Vehicle Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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