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Global UHD TV Market 2018-2022

  • Published: Apr 2018
  • Pages: 132
  • SKU: IRTNTR21536
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The UHD TV market size will grow by USD 256.14 billion from 2017 to 2022. This report offers an analysis of the market based on resolution (4K and 8K), screen size (40-49 inches, 50-59 inches, 60-69 inches, and 70 inches and above), and display type (LED, OLED, and QLED). The UHD TV market research report further presents in-depth insights on the growth prospects of the market across the Americas, APAC, and EMEA. The report analyzes the market’s competitive landscape and offers information on several companies including CHANGHONG ELECTRIC, Hisense, LG Electronics, SAMSUNG, and SONY.

What will the UHD TV Market Size be during the Forecast Period?

UHD TV Market

Download the Free Report Sample to Unlock the UHD TV Market Size for the Forecast Period and Other Important Statistics

UHD TV Market: Key Drivers, Trends, and Challenges

The reduction in ASP of UHD TVs is notably driving the UHD TV market growth, although factors such as lack of UHD content may impede market growth. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key UHD TV Market Driver

One of the key factors driving growth in the UHD TV market is the reduction in ASP of UHD TVs. Although the global average price of UHD TVs is reduced owing to the consideration of cheaper, lesser-known brands, these TV sets are often feature-rich and more advanced than the expensive branded TVs. The advances in technology have led to the shift in customers' preference from TVs with formerly high-end novelty features to lower-end TVs. The competition in the global UHD market is highly robust, which results in a decline in ASPs. This decline will positively impact the market during the forecast period.

Key UHD TV Market Trend

The advent of 8K UHD TVs is another major factor supporting the UHD TV market share growth. During the CES 2018 held in January, the next version of UHD TVs with 8K resolution were introduced. The global 8K display resolution market is witnessing immense growth, primarily due to the increasing need for high-resolution display devices and increased demand for enhanced content creation. The market will witness the introduction of consumer-grade 8K TVs by the end of 2018. Key vendors such as LG, Samsung, and Sony have introduced the 8K TV series; however, these are not consumer versions. The 8K TVs which are likely to be commercially available, are expected to be released at niche price points, and only for custom orders.

Key UHD TV Market Challenge

The lack of UHD content will be a major challenge for the UHD TV market. To watch content in 4K, studios have to film the content with 4K-capable equipment, which is developing gradually. While Sky, BT, Amazon, and Netflix are working toward adding 4K to their respective platforms, the access to these 4K videos is hidden behind premium costs. The principal issues for 4K and higher resolutions are in-home capabilities and content distribution. Several 4K UHD device owners do not have access to such content, as broadcasters are yet to create 4K content. This gap is mainly because of the high capital outlay for the contribution and distribution of 4K UHD. Therefore, operators may not receive any incentives to reduce the replacement lifecycles to provide 4K UHD STBs to consumers. The gaps between the demand for UHD TVs and the supply of content will hinder the market growth.

Parent Market Analysis

The global UHD TV market is a key segment of the global TV market. From a top-down perspective, Technavio has analyzed the global TV market as a parent market or related to set the context in which the global UHD TV market will be analyzed. The growth of the global TV market is driven by the rapidly evolving technology. UHD technology is the latest and most significant development. In addition, the increased demand for large area displays and 3D programming and video-on-demand (VoD) content will propel the growth of the global UHD TV market during the forecast period. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.

Who are the Major UHD TV Market Vendors?

The UHD TV market is moderately fragmented and in the growth phase. By offering a complete analysis of the market's competitive landscape and with information on the products offered by the companies, this UHD TV industry analysis report will aid clients to identify and design new growth strategies.

The report offers a complete analysis of various companies including:

  • CHANGHONG ELECTRIC
  • Hisense
  • LG Electronics
  • SAMSUNG
  • SONY

Product Insights and News

  • LG Electronics - In March 2018, the company unveiled its 2018 TV line-up with an array of new and innovative OLED and SUPER UHD models, which feature ThinQ artificial intelligence technology and advanced α (alpha) processors
  • Sony Electronics – On January 8, 2018, the company launched its X900F series and A8F BRAVIA OLED series of Sony TVs that use 4K HDR content.

Which are the Key Regions for UHD TV Market?

  • Americas
  • APAC
  • EMEA

According to the global UHD TV market analysis, the APAC region will account for the largest UHD TV market share during the forecast period. APAC will also register the highest UHD TV market growth throughout the forecast period.

What are the Revenue-generating Resolution Segments in the UHD TV Market?

  • 4K
  • 8K

The 4K UHD TV monopolized the UHD TV market share in 2017 with a 100% share. While it will continue to dominate the market, the advent of 8K UHD TV will diminish its market share. 8K UHD TV will account for the highest UHD TV market growth during the forecast period. Additionally, the report also provides an accurate prediction of the contribution of the various product segments to the growth of the UHD TV market size.

What are the Key Data Covered in this UHD TV Market Report?

  • CAGR of the market during the forecast period 2018-2022
  • Detailed information on factors that will accelerate the UHD TV market growth during the next five years
  • Precise estimation of the global UHD TV market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the UHD TV industry across the Americas, APAC, and EMEA
  • A thorough analysis of the market's competitive landscape and detailed information on several vendors
  • Comprehensive details on the factors that will challenge the growth of UHD TV companies

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1. Executive Summary           

2. Scope of the report           

                2.1 Preface

                2.2 Market Overview

                2.3 Major Countries Covered in the Report

                2.4 Currency Conversion Rates for US$

3. Research Methodology   

                3.1 Research Framework

                3.2 Information Sources

4. Market landscape              

                4.1 Market ecosystem

              4.1.1 Parent market

              Exhibit 01:    Parent market

              4.1.2 Segments of parent market

              Exhibit 02:    Global TV market

              4.1.3 Market characteristics

              Exhibit 03:    Market characteristics

              4.1.4 Market segmentation analysis

              Exhibit 04:    Market segments

5. Market sizing       

                5.1 Market definition

              Exhibit 05:    Market definition - Inclusions and exclusions checklist

                5.2 Market sizing 2017

              Exhibit 06: Market size 2017

              Exhibit 07: Validation techniques employed for market sizing 2017

                5.3 Market size and forecast 2017-2022

              Exhibit 08: Global UHD TV market – Market size and forecast 2017-2022 ($ bn)

              Exhibit 09: Global UHD TV market – Year-over-year growth 2018-2022 (%)

Exhibit 10: Global UHD TV market – Unit shipment and forecast 2017-2022 (millions of units)

Exhibit 11: Global UHD TV market – Unit shipment year-over-year growth 2018-2022 (%)

              Exhibit 12: ASP of UHD TV 2018-2022 ($ per unit)

6. Five forces analysis            

              Exhibit 13:    Five forces analysis 2017

              Exhibit 14:    Five forces analysis 2022

                6.1 Bargaining power of buyers

              Exhibit 15:    Bargaining power of buyers

                6.2 Bargaining power of suppliers

              Exhibit 16:    Bargaining power of suppliers

                6.3 Threat of new entrants

              Exhibit 17:    Threat of new entrants

                6.4 Threat of substitutes

              Exhibit 18:    Threat of substitutes

                6.5 Threat of rivalry

              Exhibit 19:    Threat of rivalry

                6.6 Market condition

              Exhibit 20:    Market condition Five Forces 2017

7. Market segmentation by resolution          

                7.1 Segmentation by resolution

              Exhibit 21: Resolution – Market share 2017-2022 (%)

                7.2 Comparison by resolution

              Exhibit 22:     Comparison by resolution

                7.3 4K – Market size and forecast 2017-2022

              Exhibit 23:    4K – Market size and forecast 2017-2022 ($ bn)

              Exhibit 24:    4K – Year-over-year growth 2018-2022 (%)

                7.4 8K – Market size and forecast 2017-2022

              Exhibit 25:    8K – Market size and forecast 2017-2022 ($ bn)

              Exhibit 26:    8K – Year-over-year growth 2018-2022 (%)

                7.5 Market opportunity by resolution

              Exhibit 27:    Market opportunity by resolution

8. Segmentation by screen size         

                8.1 Segmentation by screen size

              Exhibit 28:    Screen size – Market share 2017-2022 (%)

                8.2 Comparison by product

              Exhibit 29:     Comparison by screen size

                8.3 40-49 inches screen size – Market size and forecast 2017-2022

              Exhibit 30:    40-49 inches screen size – Market size and forecast 2017-2022 ($ bn)

              Exhibit 31:    40-49 inches screen size – Year-over-year growth 2018-2022 (%)

                8.4 50-59 inches screen size – Market size and forecast 2017-2022

              Exhibit 32:    50-59 inches screen size – Market size and forecast 2017-2022 ($ bn)

              Exhibit 33:    50-59 inches screen size – Year-over-year growth 2018-2022 (%)

                8.5 60-69 inches screen size – Market size and forecast 2017-2022

              Exhibit 34:    60-69 inches screen size – Market size and forecast 2017-2022 ($ bn)

              Exhibit 35:    60-69 inches screen size – Year-over-year growth 2018-2022 (%)

                8.6 70 inches and above – Market size and forecast 2017-2022

              Exhibit 36:    70 inches and above – Market size and forecast 2017-2022 ($ bn)

              Exhibit 37:    70 inches and above – Year-over-year growth 2018-2022 (%)

                8.7 Market opportunity by screen size

              Exhibit 38:    Market opportunity by screen size

9. Customer landscape         

              Exhibit 39:    Customer landscape

10. Market segmentation by display type    

                10.1 Segmentation by display type

              Exhibit 40:    Display type – Market share 2017-2022 (%)

                10.2 Comparison by display type

              Exhibit 41:    Comparison by display type

                10.3 LED display – Market size and forecast 2017-2022

              Exhibit 42:    LED display – Market size and forecast 2017-2022 ($ bn)

              Exhibit 43:    LED display – Year-over-year growth 2018-2022 (%)

                10.4 QLED display – Market size and forecast 2017-2022

              Exhibit 44:    QLED display – Market size and forecast 2017-2022 ($ bn)

              Exhibit 45:    QLED display – Year-over-year growth 2018-2022 (%)

                10.5 OLED display – Market size and forecast 2017-2022

              Exhibit 46:    OLED display – Market size and forecast 2017-2022 ($ bn)

              Exhibit 47:    OLED display – Year-over-year growth 2018-2022 (%)

                10.6 Market opportunity by display type

              Exhibit 48:    Market opportunity by display type

11. Regional landscape         

                11.1 Geographical segmentation

              Exhibit 49:    Global UHD TV market – Market share by region 2017-2022 (%)

                11.2 Regional comparison

              Exhibit 50:    Regional comparison

                11.3 APAC – Market size and forecast 2017-2022

              Exhibit 51:    APAC – Market size and forecast 2017-2022 ($ bn)

              Exhibit 52:    APAC – Year-over-year growth 2018-2022 (%)

                11.4 Americas – Market size and forecast 2017-2022

              Exhibit 53:     Americas – Market size and forecast 2017-2022 ($ bn)

              Exhibit 54:    Americas – Year-over-year growth 2018-2022 (%)

                11.5 EMEA – Market size and forecast 2017-2022

              Exhibit 55:    EMEA – Market size and forecast 2017-2022 ($ bn)

              Exhibit 56:    EMEA – Year-over-year growth 2018-2022 (%)

                11.6 Key leading countries

              Exhibit 57:    Key leading countries

              11.6.1 China

              11.6.2 US

              11.6.3 South Korea

              11.6.4 Japan

              11.6.5 India

                11.7 Market opportunity

              Exhibit 58:    Market opportunity

12. Decision framework       

                12.1 Identifying the framework

13. Drivers and Challenges 

                13.1 Identifying factors impacting market growth

              13.1.1 Market drivers

                13.2 Identifying factors that impede market growth

              13.2.1 Market challenges

                13.3 Impact of drivers and challenges

14. Market trends   

                14.1 Advent of 8K UHD TVs

                14.2 Rise in popularity of curved UHD TV

                14.3 Increased demand for smart TVs

                14.4 Integration of AI in UHD TVs

15. Vendor landscape            

                15.1 Overview

              Exhibit 59:    Vendor landscape

                15.2 Landscape disruption

              Exhibit 60:    Landscape disruption

                15.3 Competitive scenario

16. Vendor analysis

                16.1 Vendors covered

              Exhibit 61:    Vendors covered

                16.2 Vendor classification

              Exhibit 62:    Vendor classification

                16.3 Market positioning of vendors

              Exhibit 63:    Market positioning of vendors

                16.4 CHANGHONG ELECTRIC

              Exhibit 64:    Vendor overview

              Exhibit 65:    CHANGHONG ELECTRIC – Organizational developments

              Exhibit 66:    CHANGHONG ELECTRIC – Geographic focus

              Exhibit 67:    CHANGHONG ELECTRIC – Key offerings

                16.5 Hisense

              Exhibit 68:    Vendor overview

              Exhibit 69:    Hisense – Organizational developments

              Exhibit 70:    Hisense – Geographic focus

              Exhibit 71:    Hisense – Key offerings

                16.6 LG Electronics

              Exhibit 72:    Vendor overview

              Exhibit 73:     LG Electronics – Business segments

              Exhibit 74:     LG Electronics – Organizational developments

              Exhibit 75:     LG Electronics – Geographic focus

              Exhibit 76:     LG Electronics – Segment focus

              Exhibit 77:     LG Electronics – Key offerings

                16.7 SAMSUNG

              Exhibit 78:    Vendor overview

              Exhibit 79:    SAMSUNG – Business segments

              Exhibit 80:    SAMSUNG – Organizational developments

              Exhibit 81:     SAMSUNG– Geographic focus

              Exhibit 82:     SAMSUNG – Segment focus

              Exhibit 83:     SAMSUNG – Key offerings

                16.8 SONY

              Exhibit 84:    Vendor overview

              Exhibit 85:    SONY – Business segments

              Exhibit 86:    SONY – Organizational developments

              Exhibit 87:     SONY– Geographic focus

              Exhibit 88:     SONY – Segment focus

              Exhibit 89:     SONY – Key offerings

17. Appendix            

                17.1 List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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