Global UHD TV Market 2018-2022
- Published: Apr 2018
- Pages: 132
- SKU: IRTNTR21536
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The UHD TV market size will grow by USD 256.14 billion from 2017 to 2022. This report offers an analysis of the market based on resolution (4K and 8K), screen size (40-49 inches, 50-59 inches, 60-69 inches, and 70 inches and above), and display type (LED, OLED, and QLED). The UHD TV market research report further presents in-depth insights on the growth prospects of the market across the Americas, APAC, and EMEA. The report analyzes the market’s competitive landscape and offers information on several companies including CHANGHONG ELECTRIC, Hisense, LG Electronics, SAMSUNG, and SONY.
What will the UHD TV Market Size be during the Forecast Period?
Download the Free Report Sample to Unlock the UHD TV Market Size for the Forecast Period and Other Important Statistics
UHD TV Market: Key Drivers, Trends, and Challenges
The reduction in ASP of UHD TVs is notably driving the UHD TV market growth, although factors such as lack of UHD content may impede market growth. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key UHD TV Market Driver
One of the key factors driving growth in the UHD TV market is the reduction in ASP of UHD TVs. Although the global average price of UHD TVs is reduced owing to the consideration of cheaper, lesser-known brands, these TV sets are often feature-rich and more advanced than the expensive branded TVs. The advances in technology have led to the shift in customers' preference from TVs with formerly high-end novelty features to lower-end TVs. The competition in the global UHD market is highly robust, which results in a decline in ASPs. This decline will positively impact the market during the forecast period.
Key UHD TV Market Trend
The advent of 8K UHD TVs is another major factor supporting the UHD TV market share growth. During the CES 2018 held in January, the next version of UHD TVs with 8K resolution were introduced. The global 8K display resolution market is witnessing immense growth, primarily due to the increasing need for high-resolution display devices and increased demand for enhanced content creation. The market will witness the introduction of consumer-grade 8K TVs by the end of 2018. Key vendors such as LG, Samsung, and Sony have introduced the 8K TV series; however, these are not consumer versions. The 8K TVs which are likely to be commercially available, are expected to be released at niche price points, and only for custom orders.
Key UHD TV Market Challenge
The lack of UHD content will be a major challenge for the UHD TV market. To watch content in 4K, studios have to film the content with 4K-capable equipment, which is developing gradually. While Sky, BT, Amazon, and Netflix are working toward adding 4K to their respective platforms, the access to these 4K videos is hidden behind premium costs. The principal issues for 4K and higher resolutions are in-home capabilities and content distribution. Several 4K UHD device owners do not have access to such content, as broadcasters are yet to create 4K content. This gap is mainly because of the high capital outlay for the contribution and distribution of 4K UHD. Therefore, operators may not receive any incentives to reduce the replacement lifecycles to provide 4K UHD STBs to consumers. The gaps between the demand for UHD TVs and the supply of content will hinder the market growth.
Parent Market Analysis
The global UHD TV market is a key segment of the global TV market. From a top-down perspective, Technavio has analyzed the global TV market as a parent market or related to set the context in which the global UHD TV market will be analyzed. The growth of the global TV market is driven by the rapidly evolving technology. UHD technology is the latest and most significant development. In addition, the increased demand for large area displays and 3D programming and video-on-demand (VoD) content will propel the growth of the global UHD TV market during the forecast period. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market in focus during the forecast period.
Who are the Major UHD TV Market Vendors?
The UHD TV market is moderately fragmented and in the growth phase. By offering a complete analysis of the market's competitive landscape and with information on the products offered by the companies, this UHD TV industry analysis report will aid clients to identify and design new growth strategies.
The report offers a complete analysis of various companies including:
- CHANGHONG ELECTRIC
- Hisense
- LG Electronics
- SAMSUNG
- SONY
Product Insights and News
- LG Electronics - In March 2018, the company unveiled its 2018 TV line-up with an array of new and innovative OLED and SUPER UHD models, which feature ThinQ artificial intelligence technology and advanced α (alpha) processors
- Sony Electronics – On January 8, 2018, the company launched its X900F series and A8F BRAVIA OLED series of Sony TVs that use 4K HDR content.
Which are the Key Regions for UHD TV Market?
- Americas
- APAC
- EMEA
According to the global UHD TV market analysis, the APAC region will account for the largest UHD TV market share during the forecast period. APAC will also register the highest UHD TV market growth throughout the forecast period.
What are the Revenue-generating Resolution Segments in the UHD TV Market?
- 4K
- 8K
The 4K UHD TV monopolized the UHD TV market share in 2017 with a 100% share. While it will continue to dominate the market, the advent of 8K UHD TV will diminish its market share. 8K UHD TV will account for the highest UHD TV market growth during the forecast period. Additionally, the report also provides an accurate prediction of the contribution of the various product segments to the growth of the UHD TV market size.
What are the Key Data Covered in this UHD TV Market Report?
- CAGR of the market during the forecast period 2018-2022
- Detailed information on factors that will accelerate the UHD TV market growth during the next five years
- Precise estimation of the global UHD TV market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the UHD TV industry across the Americas, APAC, and EMEA
- A thorough analysis of the market's competitive landscape and detailed information on several vendors
- Comprehensive details on the factors that will challenge the growth of UHD TV companies
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1. Executive Summary
2. Scope of the report
2.1 Preface
2.2 Market Overview
2.3 Major Countries Covered in the Report
2.4 Currency Conversion Rates for US$
3. Research Methodology
3.1 Research Framework
3.2 Information Sources
4. Market landscape
4.1 Market ecosystem
4.1.1 Parent market
Exhibit 01: Parent market
4.1.2 Segments of parent market
Exhibit 02: Global TV market
4.1.3 Market characteristics
Exhibit 03: Market characteristics
4.1.4 Market segmentation analysis
Exhibit 04: Market segments
5. Market sizing
5.1 Market definition
Exhibit 05: Market definition - Inclusions and exclusions checklist
5.2 Market sizing 2017
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
5.3 Market size and forecast 2017-2022
Exhibit 08: Global UHD TV market – Market size and forecast 2017-2022 ($ bn)
Exhibit 09: Global UHD TV market – Year-over-year growth 2018-2022 (%)
Exhibit 10: Global UHD TV market – Unit shipment and forecast 2017-2022 (millions of units)
Exhibit 11: Global UHD TV market – Unit shipment year-over-year growth 2018-2022 (%)
Exhibit 12: ASP of UHD TV 2018-2022 ($ per unit)
6. Five forces analysis
Exhibit 13: Five forces analysis 2017
Exhibit 14: Five forces analysis 2022
6.1 Bargaining power of buyers
Exhibit 15: Bargaining power of buyers
6.2 Bargaining power of suppliers
Exhibit 16: Bargaining power of suppliers
6.3 Threat of new entrants
Exhibit 17: Threat of new entrants
6.4 Threat of substitutes
Exhibit 18: Threat of substitutes
6.5 Threat of rivalry
Exhibit 19: Threat of rivalry
6.6 Market condition
Exhibit 20: Market condition Five Forces 2017
7. Market segmentation by resolution
7.1 Segmentation by resolution
Exhibit 21: Resolution – Market share 2017-2022 (%)
7.2 Comparison by resolution
Exhibit 22: Comparison by resolution
7.3 4K – Market size and forecast 2017-2022
Exhibit 23: 4K – Market size and forecast 2017-2022 ($ bn)
Exhibit 24: 4K – Year-over-year growth 2018-2022 (%)
7.4 8K – Market size and forecast 2017-2022
Exhibit 25: 8K – Market size and forecast 2017-2022 ($ bn)
Exhibit 26: 8K – Year-over-year growth 2018-2022 (%)
7.5 Market opportunity by resolution
Exhibit 27: Market opportunity by resolution
8. Segmentation by screen size
8.1 Segmentation by screen size
Exhibit 28: Screen size – Market share 2017-2022 (%)
8.2 Comparison by product
Exhibit 29: Comparison by screen size
8.3 40-49 inches screen size – Market size and forecast 2017-2022
Exhibit 30: 40-49 inches screen size – Market size and forecast 2017-2022 ($ bn)
Exhibit 31: 40-49 inches screen size – Year-over-year growth 2018-2022 (%)
8.4 50-59 inches screen size – Market size and forecast 2017-2022
Exhibit 32: 50-59 inches screen size – Market size and forecast 2017-2022 ($ bn)
Exhibit 33: 50-59 inches screen size – Year-over-year growth 2018-2022 (%)
8.5 60-69 inches screen size – Market size and forecast 2017-2022
Exhibit 34: 60-69 inches screen size – Market size and forecast 2017-2022 ($ bn)
Exhibit 35: 60-69 inches screen size – Year-over-year growth 2018-2022 (%)
8.6 70 inches and above – Market size and forecast 2017-2022
Exhibit 36: 70 inches and above – Market size and forecast 2017-2022 ($ bn)
Exhibit 37: 70 inches and above – Year-over-year growth 2018-2022 (%)
8.7 Market opportunity by screen size
Exhibit 38: Market opportunity by screen size
9. Customer landscape
Exhibit 39: Customer landscape
10. Market segmentation by display type
10.1 Segmentation by display type
Exhibit 40: Display type – Market share 2017-2022 (%)
10.2 Comparison by display type
Exhibit 41: Comparison by display type
10.3 LED display – Market size and forecast 2017-2022
Exhibit 42: LED display – Market size and forecast 2017-2022 ($ bn)
Exhibit 43: LED display – Year-over-year growth 2018-2022 (%)
10.4 QLED display – Market size and forecast 2017-2022
Exhibit 44: QLED display – Market size and forecast 2017-2022 ($ bn)
Exhibit 45: QLED display – Year-over-year growth 2018-2022 (%)
10.5 OLED display – Market size and forecast 2017-2022
Exhibit 46: OLED display – Market size and forecast 2017-2022 ($ bn)
Exhibit 47: OLED display – Year-over-year growth 2018-2022 (%)
10.6 Market opportunity by display type
Exhibit 48: Market opportunity by display type
11. Regional landscape
11.1 Geographical segmentation
Exhibit 49: Global UHD TV market – Market share by region 2017-2022 (%)
11.2 Regional comparison
Exhibit 50: Regional comparison
11.3 APAC – Market size and forecast 2017-2022
Exhibit 51: APAC – Market size and forecast 2017-2022 ($ bn)
Exhibit 52: APAC – Year-over-year growth 2018-2022 (%)
11.4 Americas – Market size and forecast 2017-2022
Exhibit 53: Americas – Market size and forecast 2017-2022 ($ bn)
Exhibit 54: Americas – Year-over-year growth 2018-2022 (%)
11.5 EMEA – Market size and forecast 2017-2022
Exhibit 55: EMEA – Market size and forecast 2017-2022 ($ bn)
Exhibit 56: EMEA – Year-over-year growth 2018-2022 (%)
11.6 Key leading countries
Exhibit 57: Key leading countries
11.6.1 China
11.6.2 US
11.6.3 South Korea
11.6.4 Japan
11.6.5 India
11.7 Market opportunity
Exhibit 58: Market opportunity
12. Decision framework
12.1 Identifying the framework
13. Drivers and Challenges
13.1 Identifying factors impacting market growth
13.1.1 Market drivers
13.2 Identifying factors that impede market growth
13.2.1 Market challenges
13.3 Impact of drivers and challenges
14. Market trends
14.1 Advent of 8K UHD TVs
14.2 Rise in popularity of curved UHD TV
14.3 Increased demand for smart TVs
14.4 Integration of AI in UHD TVs
15. Vendor landscape
15.1 Overview
Exhibit 59: Vendor landscape
15.2 Landscape disruption
Exhibit 60: Landscape disruption
15.3 Competitive scenario
16. Vendor analysis
16.1 Vendors covered
Exhibit 61: Vendors covered
16.2 Vendor classification
Exhibit 62: Vendor classification
16.3 Market positioning of vendors
Exhibit 63: Market positioning of vendors
16.4 CHANGHONG ELECTRIC
Exhibit 64: Vendor overview
Exhibit 65: CHANGHONG ELECTRIC – Organizational developments
Exhibit 66: CHANGHONG ELECTRIC – Geographic focus
Exhibit 67: CHANGHONG ELECTRIC – Key offerings
16.5 Hisense
Exhibit 68: Vendor overview
Exhibit 69: Hisense – Organizational developments
Exhibit 70: Hisense – Geographic focus
Exhibit 71: Hisense – Key offerings
16.6 LG Electronics
Exhibit 72: Vendor overview
Exhibit 73: LG Electronics – Business segments
Exhibit 74: LG Electronics – Organizational developments
Exhibit 75: LG Electronics – Geographic focus
Exhibit 76: LG Electronics – Segment focus
Exhibit 77: LG Electronics – Key offerings
16.7 SAMSUNG
Exhibit 78: Vendor overview
Exhibit 79: SAMSUNG – Business segments
Exhibit 80: SAMSUNG – Organizational developments
Exhibit 81: SAMSUNG– Geographic focus
Exhibit 82: SAMSUNG – Segment focus
Exhibit 83: SAMSUNG – Key offerings
16.8 SONY
Exhibit 84: Vendor overview
Exhibit 85: SONY – Business segments
Exhibit 86: SONY – Organizational developments
Exhibit 87: SONY– Geographic focus
Exhibit 88: SONY – Segment focus
Exhibit 89: SONY – Key offerings
17. Appendix
17.1 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
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