Global Virtual Reality Market 2017-2021

  • Published: Sep 2017
  • Pages: 92
  • SKU: IRTNTR14658

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This industry research report identifies Google, Netflix, Samsung Electronics, and Valve as some of the vendors in the global virtual reality market. This industry research report also presents a comprehensive analysis of the market by sector (content, hardware, and apps), by platform (consoles, mobile devices, and PCs), and by geography (the Americas, APAC, and EMEA).

 Overview of the global virtual reality market

Technavio’s market study identifies the increasing use of virtual reality (VR) for advertising as one of the primary growth factors for the virtual reality market. Users and brands are increasingly adopting VR technologies to connect with the brands and products, while also making a strong impact on the advertising market. Advertisers are using the integration of VR technology in mobile devices to cater to the large audiences. VR technology also aids in creating unique and attractive relatable content. Additionally, VR also demonstrates product attributes, features, and functionalities, and provides entertainment experience. Our market research analysts estimate that this market will grow steadily at a CAGR of almost 49% by 2021.

The increasing affordability of 360-degree cameras is influencing their adoption since these cameras can act as independent accessories in smartphones. Additionally, network sites such as Facebook and YouTube are adopting and promoting 360-degree videos that can be captured by smartphones and mobile apps. Smartphones manufacturers are also developing operating systems equipped with pre-installed camera apps with 360-degree photo capabilities. The increasing popularity of 360-degree content will be one of the key trends contributing to the VR market growth.

Competitive landscape and key vendors

The virtual reality market is highly fragmented owing to the presence of several international, regional, and local players who offer advanced and innovative products. Vendors are competing based on their product portfolio, high content quality, competitive pricing, and features. The rising demand for high-quality products, technological advancements, and the entry of new vendors will intensify the level of competition among the players in the virtual reality market.

The vendors in the market are Google, Netflix, Samsung Electronics, Valve, 360 Labs, Koncept VR, JauntDODOcase, I AM CARDBOARD, KNOXLABS, OnePlus, PowisVR, Unofficial Cardboard, ZEISS VR ONE, HOMIDO, Mattel, Samsonite IP Holdings, Google Facebook (Oculus VR), HTC, Open Source Virtual Reality, Sony, Zebronics, FOVE, LG Electronics, CyberGlove Systems, MANUS VR, NeuroDigital Technologies, Virtalis, Dexta Robotics, Synertial EON Reality, Spinview Global, VRscape, AppReal, and Erminesoft.

Segmentation by sector and analysis of the virtual reality market

VR apps are developed for various platforms, including Mac/PC, iPhone, Android, and Xbox 360 that enable consumers to play and access VR content on their devices. VR platforms such as Google Cardboard are low-cost systems and are designed to supplement the smartphone and VR applications. The VR apps virtual reality market segmentation is expected to witness growth in the forthcoming years. 

Segmentation by platform and analysis of the virtual reality market

  • Consoles
  • Mobile devices
  • PCs

Personal computers (PCs) integrated with VR have a large consumer base as they provide an enhanced VR experience. VR PC’s provide improved hardware tracking, ultra-smooth frame rates, and high-resolution textures. According to the virtual reality (VR) market outlook, this will have a positive impact on the VR market size & share. 

Key questions answered in the report include

  • What will the market size and the growth rate be in 2021?
  • What are the key factors driving the global virtual reality market?
  • What are the key market trends impacting the growth of the global virtual reality market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global virtual reality market?
  • What are the market opportunities and threats faced by the vendors in the global virtual reality market?
  • Trending factors influencing the market shares of the Americas, APAC, and EMEA.
  • What are the key outcomes of the five forces analysis of the global virtual reality market?

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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