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The Gluten-free Beer Market size is projected to increase by USD 13 billion, and the market size is estimated to grow at a CAGR of 13.86% between 2023 and 2028.
This gluten-free beer market report extensively covers market segmentation by distribution channel (off-trade store and on-trade store), type (sorghum corn, rice, buckwheat, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa). Our report examines historical data from 2018 - 2022, besides analyzing the current market scenario.
Growing awareness of the health benefits of gluten-free food products is notably driving market growth. Celiac disease is an autoimmune disorder that usually affects genetically predisposed individuals. In a majority of cases, celiac disease is triggered by the ingestion of gluten (a protein predominantly found in barley, rye, and wheat), which damages the intestinal lining and affects the digestive system. Currently, there is no treatment available to cure celiac disease, which means that consumers who have celiac disease have the sole option of following a gluten-free diet. However, according to studies, the occurrence of celiac disease is hereditary in nature, and it usually affects 1 in every 100 people across the world. Due to a rising prevalence rate of celiac disease and increasing awareness and health consciousness of consumers, the market for gluten-free products and gluten-free beers has grown exponentially over the past decade and will continue to experience significant growth during the forecast period.
The Gluten-free Beer Market shows an accelerated CAGR during the forecast period.
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The adoption of innovative techniques and the use of new ingredients is an emerging trend shaping market growth. Five years ago, the only manufacturing process to brew gluten-free beers was by using gluten-free raw materials like sorghum, quinoa, buckwheat, millet, corn, and rice, which resulted in a beer that tasted different from the traditional ones. Many vendors have tried to adopt new techniques that focus on manufacturing gluten-free beers using conventional brewing ingredients like barley, wheat, and rye. For instance, with a modified mashing process, gluten-free grains can produce quality beers.
Furthermore, innovative ingredients like quinoa, Kebari barley, amaranth, teff, and chestnuts are being used by vendors to manufacture gluten-free beers. Vendors try to innovate the products to provide consumers with more options and meet their ever-changing preferences. Thus, the Adoption of innovative techniques and the use of new ingredients will drive the growth of the global gluten-free beer market during the forecast period.
Increasing competition from conventional beer and other alcoholic beverages is a significant challenge hindering the market growth. The growing popularity of spirits like vodka, rum, mezcal, tequila, whiskey, and conventional beer in different regions of the world is the biggest challenge for global gluten-free beer vendors. For example, gluten-free beer consumption in the US has not grown so rapidly in the last five years, attributed to the increasing demand for other alcoholic beverages like conventional beer, mezcal, vodka, rum, and tequila. Besides, the growing popularity of conventional beer, vodka, rum, whiskey, and tequila in countries like India, Japan, South Korea, and Australia poses a serious challenge to gluten-free beer vendors, as these countries are potential markets for gluten-free products.
Consequently, it becomes imperative for gluten-free beer vendors to focus on innovative marketing strategies, better product development, and strategies to increase their customer base to sustain and grow in a highly competitive global alcoholic beverages market. Thus, the Increasing competition from conventional beer and alcoholic beverages will hinder the growth of the global gluten-free beer market during the forecast period
Sorghum and corn have been the most used gluten-free ingredients involved in the manufacturing of gluten-free beer products over the last decade or so. Large-scale production of sorghum is not quite as expensive as barley. Sorghum malt can be easily used at home to brew gluten-free beers. Furthermore, brown rice is another ingredient that is used quite frequently to brew gluten-free beers in various parts of the Americas and Europe. Large-scale production of sorghum and increasing demand for gluten-free beer products in developing economies of Latin America and Eastern Europe are major drivers that would impact the growth of the global gluten-free beer market during the forecast period.
The market share growth by the off-trade store segment will be significant during the forecast period. In the global gluten-free beer market, the off-trade distribution channel sector comprises the sale of gluten-free beer through retail outlets such as supermarkets, hypermarkets, convenience stores, liquor stores, and online marketplaces. In this market category, customers buy gluten-free beer to drink at home or places other than where the beer is made or sold.
The off-trade store segment was the largest and was valued at USD 4.63 billion in 2018
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Customers can conveniently find gluten-free beer selections through off-trade distribution channels such as at nearby retail establishments or online. This online channel enables buyers to research and compare different brands and varieties of gluten-free beers that are offered. Due to the rising demand for gluten-free products and their growing availability in retail stores and e-commerce platforms, this segment of the global gluten-free beer market has been experiencing substantial expansion. Off-trade channels are frequently preferred by customers who consume gluten-free products due to celiac disease or personal preferences. Manufacturers of gluten-free beer can increase their exposure and reach through the off-trade distribution channel by collaborating with brick-and-mortar establishments and online marketplaces. As a result, they can reach a larger customer base and increase revenue. Thus, the increased benefit of off-trade stores will drive the growth of the global gluten-free beer market during the forecast period.
North America is estimated to contribute 39% to the growth of the global market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The gluten-free beer market in North America has been experiencing steady growth in recent years. Gluten-free beer is a niche segment of the overall beer market, which caters to people with gluten intolerance or celiac disease, as they cannot consume products that contain gluten, a protein found in grains such as barley, wheat, and rye. Due to growing awareness of celiac illness and gluten intolerance, there is a growing market for gluten-free goods, including beer. A Mayo Clinic study indicates that approximately 1% of people in North America are thought to have celiac disease. People are also increasingly embracing gluten-free diets, either out of choice or due to purported health benefits. Microbreweries and craft beer manufacturers predominate the market for gluten-free beer in North America.
In addition, major beer producers have begun making gluten-reduced beers, which have a gluten concentration below the specified threshold for gluten-free labeling, after realizing the business potential. These products serve a broader clientele, including those trying to cut back on their gluten consumption and those looking for gluten-free options. Thus, the increased demand for gluten-free beer will drive the growth of the global gluten-free beer market during the forecast period.
In 2020, the COVID-19 pandemic negatively impacted most North American countries and resulted in the temporary closure of various industries, including those manufacturing gluten-free beer. However, in 2021, the demand for gluten-free beer rebounded in retail stores as regional activities reopened due to the mass COVID-19 vaccination programs and the subsequent lifting of lockdowns. These factors will drive the growth of the regional gluten-free beer market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The gluten-free beer market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The gluten-free beer market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018to 2028.
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Gluten-free Beer Market Scope |
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Report Coverage |
Details |
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Page number |
156 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 13.86% |
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Market Growth 2024-2028 |
USD 13 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
13.62 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 39% |
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Key countries |
US, Canada, UK, Germany, and Spain |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ALT Brew, Anheuser Busch InBev SA NV, Bards Brewing LLC, Brasserie de Brunehaut SA, Brasseurs Du Monde, Brewery Rickoli, BURNING BROTHERS BREWING LLC, Dohler GmbH, Duck Foot Brewing Co., Epic Brewing Co., Ground Breaker Brewing and Gastropub, Holidaily Brewing Co., IIpswich Ale Brewery, Koninklijke DSM NV, Lakefront Brewery Inc., Molson Coors Beverage Co., New Belgium Brewing Co. Inc., New Planet Beer Co., Sierra Nevada Brewing Co., and Stone Brewing Co. LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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