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The Gluten-free Food Market size is projected to increase by USD 5.50 billion and the market size is estimated to grow at a CAGR of 10.5% between 2023 and 2028.
The report includes a comprehensive outlook on the Gluten-free Food Market offering forecasts for the industry segmented by Distribution Channel, which comprises offline and online. Additionally, it categorizes Product into bakery and confectionery products, cereals and snacks, and others, and covers Geography regions, including North America, APAC, Europe, Middle East and Africa, and South America. The report provides market size, historical data spanning from 2018 to 2022, and future projections, all presented in terms of value in USD billion for each of the mentioned segments.
Increasing awareness about the health benefits of gluten-free food is notably driving the market growth. The consumption of gluten is not healthy for people with celiac disease since gluten causes food intolerance and several other digestion-related side effects. Celiac disease is the final stage of the side effects of gluten intolerance. Thus, people who are sensitive to gluten content prefer a gluten-free diet. Some health benefits of gluten-free foods include improved cholesterol levels, improved digestion, and decreased inflammation of the intestine. Gluten-free foods also benefit children with autism as they are sensitive to processing peptides and proteins in foods containing gluten and casein; hence, the absence of gluten will eliminate these reactions. The consumption of gluten-free food has increased dramatically over the past five years. Thus, the growing awareness about the health benefits of gluten-free food is expected to drive the growth of the market during the forecast period.
The Gluten-free Food Market shows an accelerated CAGR during the forecast period.
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The growing availability of gluten-free foods is an emerging trend shaping the market growth. With growing instances of celiac disease and gluten intolerance, the availability of gluten-free foods is increasing. To boost the sales of gluten-free foods, many local bakeries are partnering with supermarkets to sell their gluten-free baked goods. For example, Sprouts Farmers Market in Atlanta offers products made by the local all-gluten-free Dunwoody Bakery. Wegmans, a supermarket chain in the US, recently partnered with a New Jersey-based gluten-free bakery, Get Fresh Bakehouse, to offer prepared cookies, cupcakes, and brownies at all its stores. Similarly, the global retailer Walmart is trying to expand the gluten-free market space by creating more options for consumers and competition for grocery chains and supermarkets.
Moreover, the big-box retailer has expanded the offerings of several of its in-store bakeries to include gluten-free chocolate chip cookies, brownies, and blueberry muffins by using easily identifiable green product labels. Products marked as gluten-free are more widely available on websites like udisglutenfree.com, glutenfreepalace.com, and Amazon. Thus, the growing availability of gluten-free foods will drive the growth of the gluten-free food market during the forecast period.
The high price of gluten-free food products is a significant challenge hindering market growth. The gluten free food market is still emerging and small in comparison to the market for gluten-containing food products. The complexity involved in the manufacturing process of gluten-free food products accounts for their high cost. The other costs incurred during the manufacturing of gluten-free food are certifications, exclusive carriers to avoid cross-contamination, specialized supply chains, and logistics. Therefore, the manufacturing cost of gluten-free products is higher than that of products with gluten, and the same is reflected in the selling price of gluten-free products.
For instance, the price of gluten-free bread is almost ten times higher than that of its regular counterpart. Such high prices increase families' overall monthly food expenses. Therefore, the high cost of gluten-free food is expected to hinder the growth of the gluten-free food market during the forecast period.
Bakery and confectionery products are among the largest segments of the gluten-free food market. The demand for gluten-free bakery and confectionery products is driven by the increasing prevalence of celiac disease and gluten sensitivity. These conditions make it necessary for consumers to avoid gluten-containing foods, including baked goods and sweet treats. Key players in this market are focusing on developing innovative gluten-free bakery and confectionery products to cater to consumer-changing demands. For example, In August 2023, Twisted Dough, an e-commerce site that offers a wider selection of protein-rich, gluten-free desserts designed to serve the health-conscious, will introduce two new flavors per month to positively affect the health and sweet tooth of consumers. With the growing demand for gluten-free bakery and confectionery products, this segment is likely to remain a key savior in the gluten-free food market, which is expected to continue to grow during the forecast period.
The market share growth by the offline segment will be significant during the forecast period. The segment comprises department stores, supermarkets, hypermarkets, convenience stores, and restaurants. Tesco Plc (Tesco), Walmart Inc. (Walmart), and Target Corp. (Target) are some of the largest retail chains that have separate retailing sections for gluten-free food products.
The offline segment was the largest and was valued at USD 4.85 billion in 2018
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Further, the growing retail industry and the establishment of numerous retail outlets are driving sales in this segment. These outlets offer consumers a wide range of products to choose from and provide them with the convenience of finding everything under a single roof. Factors such as discounted prices, a comfortable shopping experience, and shelf displays encourage consumers to buy varied types of gluten-free food products from supermarkets and hypermarkets. Also, convenience stores are witnessing a significant surge in sales of health and nutrition products, including gluten-free food items. Private proprietors who have developed their retail outlets independently have done so by analyzing the demands of their industries, including staffing, marketing, merchandising, and sales. With the increasing number of independent retailers worldwide, sales of gluten-free food products through this channel are expected to increase during the forecast period.
North America is estimated to contribute 47% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America was the largest contributor to the gluten-free food market in 2022. The market in the region is expected to witness rapid growth during the forecast period due to factors such as the rising incidence of celiac disease and the increasing availability of gluten-free foods in restaurants. The US is among the major countries in the region with high prevalence and incidences of celiac disease, followed by Mexico and Canada. Celiac disease leads to other medical problems such as diabetes, Down syndrome, and infertility. Thus, the University of Chicago Celiac Disease Center conducts awareness programs to educate people about the side effects of gluten intake. In addition, the strong distribution network between vendors and retailers increases purchase options for consumers, which is expected to further fuel the growth of the market in the region.
Moreover, consumers in North America are more inclined toward organic and natural dietary products that supplement natural tastes, and this preference has spurred the consumption of organic and natural gluten-free food products in the region. Various vendors in the region are offering organic, gluten-free food products. For instance, Bob Red Mill Natural Foods Inc. offers Organic Coconut Flour and Organic Classic Oatmeal Cups in the US. Such factors are expected to drive the growth of the gluten-free food market in the region during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The gluten-free food market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The gluten-free food market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Gluten-free Food Market Scope |
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Report Coverage |
Details |
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Page number |
172 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.5% |
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Market Growth 2024-2028 |
USD 5.50 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
9.5 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 47% |
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Key countries |
US, Canada, Germany, UK, and Italy |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amys Kitchen Inc., Bobs Red Mill Natural Foods Inc., Campbell Soup Co., Chocoladefabriken Lindt and Sprungli AG, Conagra Brands Inc., General Mills Inc., Gruma SAB de CV, Hero AG, Kellogg Co., Mondelez International Inc., Nestle SA, Prima Foods Ltd., Raisio plc, Silly Yak Foods, The Hain Celestial Group Inc., The Hershey Co., The Kraft Heinz Co., Unilever PLC, Valeo Foods Ltd., and Warburtons Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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