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The golf apparel market size is estimated to grow by USD 1.62 billion at a CAGR of 6.26% between 2022 and 2027. The growth of the market depends on several factors such as better promotional strategies and social media presence, the recent developments in golf apparel, and the growing adoption of these and equipment as they offer health benefits. Golfers also benefit from accessories such as club head covers, putters, wedges, and ball markers, ensuring they're equipped for every game. Additionally, items like carts and towels cater to the needs of players during their rounds.
Renowned sportspersons endorsing them is a common and effective marketing tactic for established manufacturers. Consumers often prefer products promoted by celebrities, making celebrity endorsements a key marketing tool. For example, Callaway Golf features endorsements from professional like Georgia Hall, Sandra Carlborg, and Michelle Wie. These endorsements, coupled with sponsorship of sports tournaments and a strong social media presence, bolster the brand's visibility. Videos on platforms like YouTube offer detailed insights into their products, further enhancing their appeal. Such strategies, including celebrity endorsements and online visibility, are expected to drive market growth in the forecast period.
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This market research and growth report extensively covers market segmentation by End-user (men, women, and children), Distribution Channel (offline and online), and Geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of market growth analysis , market trends, and challenges. Furthermore, the report includes historic market data from 2017 - 2021.
The men segment is estimated to witness significant growth during the forecast period. Traditionally, it is a male-dominated sport. Therefore, the penetration of it is higher than that of women's and children's golf clothing . The T-shirt, fleece, and sweater segments are experiencing strong growth year over year, while the pants and shorts segment are experiencing relatively stable growth year over year. However, the shift from traditional formal clothing to more comfortable and upscale clothing has affected the demand for shirts.
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The men segment was the largest segment and was valued at USD 2,204.51 million in 2017. This is considered a precision and relaxing game, requiring less physical activity. This has made this sport popular among older people. However, youth participation in recreational sports has also gradually increased due to increased disposable income. Therefore, the penetration of men's clothing is higher than that of women's and children's clothing. Therefore, the growth of the segment is expected to be significant and thereby drive the market during the forecast period.
Integrated mobile solutions is a key market trend. The market, rebounding to pre-recession levels, saw about 25 million players in the US in 2020. With increasing expectations for real-time offers, golf clubs now find integrated mobile solutions indispensable. These solutions go beyond basic mobile apps, offering features like tee time booking, skill tracking, and food ordering. Providing convenience to members, these solutions enhance a club's appeal, attracting more players. The trend of integrated mobile solutions is expected to positively impact the market, contributing to the growth of the global market in the forecast period.
The elite nature of the game is a key challenge hindering market. The high cost of this apparel from global companies limits its adoption, primarily appealing to the affluent. This is reflective of it's inherently elite nature, with expensive equipment and green fees, especially in areas with fewer public courses. The overall expenses, including clothing, membership, equipment, and competition fees, amount to over USD 2,600 annually, making this considerably pricier than sports like football, cycling, or tennis. Elite course memberships can reach up to USD 131,130 per year, further contributing to the sport's exclusivity. The costly nature impedes widespread participation, restraining the growth of the global market, particularly among consumers unable to afford regular play. These factors are anticipated to hinder market growth during the forecast period.
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North America is estimated to contribute 41% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America, especially the US, dominates the global course supplier market. In 2021, the US and Canada played crucial roles, with over 106 million people (36% of the US population) engaging in various activities. Despite stable traditional participation, there are 153 courses under development in the US and 37 in Canada.The PGA Performance Track reported a 15-17% increase in daily rounds played in 2021 compared to 2020, signaling positive trends for the industry and the regional market. The NGF noted a nearly 19% rise in US golf rounds from January 2021 to January 2020.
Growing interest from millennials and increased play by baby boomers are expected to boost the industry and drive sales in North America. The market has steadily grown since 2012, driven by factors like improved job security, increased purchasing power, and heightened social media attention to this game. However, occasional players choosing rental during practice sessions may challenge sales in the region.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Acushnet Holdings Corp.: The company offers hypr golf shirt, hypr 8 inseam golf shorts, hypr mid layer, and hypr golf jogger under its subsidiary FootJoy.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The Market caters to a wide range of golf enthusiasts across Women's, Men's, and Kids' categories, encompassing both professional and amateur applications. Key players in the industry are focusing on sustainability initiatives to meet consumer demands and environmental concerns. Technological advancements are driving innovations in apparel, enhancing performance and comfort on the course.
Strategic marketing initiatives play a crucial role in brand positioning and market penetration. Nike Golf, among other key industry players, leads the market with its innovative designs and high-performance apparel. As the market continues to evolve, meeting the diverse needs of golfers will be essential for sustained growth and success.
It offers a range of clothing and accessories tailored for golf players, including golf gloves, golf wear, golf gear, golf balls, and golf shoes. Quality footwear, such as Gore-Tex lining shoes, enhances player performance on the course. Despite production rate challenges and supply chain constraints, the market sees growth fueled by new customers and sports complexes, contributing to the expansion of the global golf apparel market.
Golf Apparel Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.26% |
Market growth 2023-2027 |
USD 1614.67 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
5.76 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 41% |
Key countries |
US, Australia, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
18Greens LLC., Acushnet Holdings Corp., Adidas AG, Amer Sports Corp., ASICS Corp., Bermies Clothing INC, Bridgestone Golf Inc., Columbia Sportswear Co., Decathlon SA, Dunlop International Europe Ltd., Etonic Golf, Mizuno Corp, Nike Inc., Oakley Inc., PGA TOUR Superstore, PUMA SE, Ralph Lauren Corp., Taylor Made Golf Co. Inc., Topgolf Callaway Brands Corp., and Under Armour Inc. |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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