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The grass-fed beef market size is estimated to grow at a CAGR of 6.9% between 2022 and 2027. The size of the market is forecast to increase by USD 12.15 billion. The growth of the market depends on several factors, including the new product launches influencing grass-fed beef consumption, various health benefits of grass-fed beef, and the entry of new players.
This market report extensively covers market segmentation by product (fresh grass-fed beef and processed grass-fed beef), distribution channel (indirect and direct), and geography (APAC, North America, Europe, Middle East, and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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New product launches influencing grass-fed beef consumption are notably driving the market growth, although factors such as the premium price of grass-fed beef may impede the market growth. Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a decrease in demand for the market during the COVID-19 pandemic, a holistic analysis of drivers will help companies refine marketing strategies to gain a competitive advantage.
Key Grass-fed Beef Market Driver
New product launches influencing grass-fed beef consumption are the key factor driving the global grass-fed beef market growth. Successful product launches aid the growth of the players and the market by increasing the revenue flow of a company and expanding its consumer base. These activities also help market players gain higher market shares and offer them a competitive edge over their competitors.
For instance, in April 2021, Teys USA, a joint venture between Cargill and Teys Australia, launched a new line of fully cooked grass-fed beef products, including Smokehouse Chipotle Beef Brisket, Garlic Herb Mediterranean-Style Beef, Beef Barbacoa, and Beef Chimichurri. Such developments are expected to promote the growth of the market during the forecast period.
Key Grass-fed Beef Market Trends
The introduction of new packaging will fuel the global grass-fed beef market growth. The introduction of new and innovative packaging for grass-fed beef products can influence the growth of the market during the forecast period. Attractive packaging and designs will attract the attention of consumers and increase product visibility. Hence, players are introducing new packaging designs for their products.
In December 2020, Amcor launched new packaging for fresh and processed meat named Eco-Tite, which is recyclable and shrink-free. Such innovations and developments in packaging are likely to influence the growth of the market in focus during the forecast period positively.
Key Grass-fed Beef Market Challenge
The premium price of grass-fed beef is a major challenge to the global grass-fed beef market growth. The premium price of grass-fed beef is one of the primary challenges for the market. Grass-fed beef is estimated to be almost 70% more costly than grain-fed beef. This premium price discourages price-sensitive consumers and can affect the growth of the market during the forecast period. The supply chain for grass-fed beef is also different from conventional beef, which can lead to a rise in the cost of production of grass-fed beef.
For instance, processing facilities for conventional beef can handle about 5,000 animals per day, while processing facilities for grass-fed beef may process only a few animals per day. The supply chain of grass-fed beef is longer and involves more investments than conventional beef, which increases the price of the final product. Moreover, most slaughterhouses do not have the right kind of facilities to handle grass-fed beef, which can also lead to a decline in revenue in the market during the forecast period.
Key Grass-fed Beef Market Customer Landscape
Our analysis of the Life Cycle of the market indicates a movement from the innovator’s stage to the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries including the US, China, Australia, the UK, and Brazil. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.
Global Grass-fed Beef Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market
Abelandcole. -The company offers grass-fed beef products such as oil and vinegar-marinated products. Also, through this segment, the company offers fruit and vegetables, meat and fish, Club Zero (that offers kitchen cupboard essentials without packaging) and weekly essentials.
We grass-fed beef market have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including :
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the fresh grass-fed beef segment will be significant during the forecast period. The high demand for fresh grass-fed beef can be attributed to the perception that fresh grass-fed beef is healthier than processed grass-fed beef. The awareness of the health benefits of grass-fed beef, such as higher content of omega-3 fatty acids, linoleic acid, and antioxidant vitamins like vitamin E propel its demand in the US, Australia, and other countries. Vendors are focused on launching a new line of fresh grass-fed beef. This consequently adds to the revenue, thus boosting the market growth.
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The fresh grass-fed beef segment showed a gradual increase in the market share of USD 15.12 billion in 2017 and continued to grow by 2021. However, the short shelf life of fresh grass-fed beef can hinder the growth of the segment. The rising global vegan population, together with the high price of fresh grass-fed beef, can negatively affect the segment. However, the fresh grass-fed beef segment is expected to witness steady growth during the forecast period. The growth is expected to drive the growth of the market during the forecast period. Furthermore, our report provides a brief analysis of the historical and forecast market share and their segments along with the reasons for growth from 2017 to 2027.
The growth of this segment is primarily attributed to the increasing consumption of Grass-fed Beef, which is driven by an increase in the global demand for the Grass-fed Beef Industry.
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North America is projected to contribute 27% of market growth by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
North America was the largest grass-fed beef market by revenue in 2020. Hence, the demand for grass-fed beef in North America, especially the US, is expected to remain high during the forecast period. Awareness of the benefits of grass-fed beef will also help in the growth of the market. Companies are constantly introducing new products, while the number of players entering the market is also increasing. More new players are expected to enter the market during the forecast period. These factors will help the market grow during the forecast period.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. The outbreak of COVID-19 led to a decline in the demand for grass-fed beef in North America. The market in North America was hindered by the spread of COVID-19 in 2020. The US reported its first confirmed case of COVID-19 on January 21, 2020; in 2020 and 2021, the country became the epicentre of the pandemic. The US initiated its COVID-19 vaccination drives in December 2020. As of August 25, 2021, more than 50% of the US population was vaccinated against the disease, which led to the lifting of lockdowns and other restrictions. This led to the restoration of the supply chain for the grass-fed beef market as well as a rise in the demand for and sales of packaged beef products, including grass-fed beef, from online channels in the region. This is expected to support the growth of the regional market during the forecast period.
Our grass-fed beef market research report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by product, distribution channel, and region.
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Grass-fed Beef Market Scope |
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Report Coverage |
Details |
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Page number |
149 |
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Base year |
2022 |
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Historical year |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.9% |
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Market growth 2023-2027 |
USD 12.15 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
6.06 |
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Regional analysis |
North America, APAC, Europe, South America, and the Middle East and Africa |
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Performing market contribution |
North America at 27% |
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Key consumer countries |
US, China, Australia, UK, and Brazil |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Abel & Cole Ltd., Cabriejo LLC, Conagra Brands Inc., Coombe Farm Retail Ltd., Donald Russell Ltd., Eversfield Organic, Fanatical Foods Ltd., Graig Farm Organics, Green Vista Farm LLC, Gwaun Valley Meats, Heritage Cattle Co., Hilltop Angus Farm, Hormel Foods Corp., JBS SA, Perdue Farms Inc., Primal Supply Meats LLC, Rain Crow Ranch, Sysco Corp., Verde Farms, and Cargill Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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