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The Grass-fed Beef Market size is projected to increase by USD 3.66 billion and the market size is estimated to grow at a CAGR of 5.48% between 2023 and 2028. Market growth in the beef industry is propelled by rising consumer preferences and demand, underpinned by the myriad health benefits. Vendors are adapting with new business strategies to capitalize on this trend, leveraging consumer awareness of the nutritional advantages and environmental sustainability of grass-fed products. As consumers increasingly prioritize health-conscious choices, the market sees a surge in demand for beef products known for their superior nutritional profile and ethical production practices. This shift in consumer behavior encourages vendors to innovate and diversify their offerings, driving further expansion in the market.
Rising consumer preferences and demand for beef are notably driving the market growth. The rising consumer preferences and demand for specific attributes in the beef sector have led to shifts in production practices, marketing strategies, and consumer offerings. These evolving preferences are shaping the industry landscape and influencing various aspects of the beef sector. Consumers seeking higher-quality dining experiences are driving demand for premium cuts of beef known for tenderness and flavour. Moreover, the push for sustainability has increased the demand for beef produced using regenerative agriculture practices. Consumers are interested in beef that is raised in a way that promotes soil health, biodiversity, and carbon sequestration, which, in turn, will promote the growth of the grass-fed beef market during the forecast period.
The market shows an accelerated CAGR during the forecast period.
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The market thrives on growing awareness of its numerous health benefits, aligning with consumers' desire for a balanced diet. Rich in essential nutrients like vitamins B3 and B6, grass fed beef offers lower total fat and calories compared to conventional meat. It contains beneficial compounds like conjugated linoleic acid (CLAs), promoting human health while avoiding growth hormones and harmful bacteria associated with conventional livestock practices. With its tender texture and marbling effect enhancing sensory qualities, grass-fed beef emerges as a clean, environmentally friendly meat choice. As clean label trends gain momentum, consumers prioritize organic grass-fed meat for its clean label characteristics, encouraging packaging advancements to meet demand for healthier, sustainable food options.
The increasing popularity of the vegan diet is an emerging trend shaping the market growth. Vegan food consumption is increasing globally and is expected to rise further during the forecast period. Veganism is termed as the practice of abstaining from the use of animal products, particularly from the diet. People are adopting vegan diets primarily for health benefits such as the reduced risk of obesity, better heart health, and others. The number of people opting for vegan diets has increased by about 300% over the last decade. Foodservice outlets are also encouraging the growth of veganism and are adding various options to their menu to attract vegan consumers.
Additionally, in the US, many food startups are promoting veganism and are being endorsed by celebrities such as Bill Gates and others. Celebrity endorsements for vegan diets will also increase the popularity of veganism. Thus, the increasing popularity of the vegan diet may hinder the growth of the market during the forecast period.
High prices are a significant challenge hindering market growth. The premium price is one of the primary challenges for the market. It is estimated to be almost 70% more costly than grain-fed beef. This premium price discourages price-sensitive consumers and can affect the growth of the market. The supply chain is different from conventional beef, which can lead to a rise in the cost of production. For instance, the processing facilities of conventional beef can handle about 5,000 animals per day, while the processing facilities may process only a few animals per day.
Moreover, the supply chain of grass-fed beef is longer and more expensive than conventional beef, which increases the price of the final product. Moreover, most slaughterhouses do not have the right facilities to handle grass-fed beef, which can also drop the revenue of the market during the forecast period. Hence, the premium price is expected to hamper the growth of the market during the forecast period.
The indirect sales segment based on the distribution channel accounted for a significant market share in the global market in 2023. Indirect sales channels include hypermarkets/supermarkets, departmental stores, specialty stores, independent small grocery stores, and online channels. Many vendors, especially those operating on a large scale, market their products directly to consumers by using indirect sales channels such as online retail. This trend is expected to continue, which, in turn, will positively affect the growth of the market during the forecast period.
The market share growth by the fresh grass-fed beef segment will be significant during the forecast period. The high demand for fresh grass-fed beef can be attributed to the perception that fresh grass-fed beef is healthier than processed grass-fed beef. The awareness of the health benefits, such as higher content of omega-3 fatty acids, linoleic acid, and antioxidant vitamins such as vitamin E, propel its demand in the US, Australia, and other markets.
The fresh segment segment was the largest and was valued at USD 6.56 billion in 2018
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Further, companies are focused on launching a new line of fresh grass-fed beef. This consequently adds to the revenue, thus boosting the market growth. For instance, in September 2022, Niman Ranch (Perdue Farms Inc.), a beef serving company, launched a new line of USDA-graded, domestic, culinary-driven, 100% grass-fed, and finished beef programs. However, the short shelf life of fresh grass-fed beef can throttle the growth of the segment. The global non-vegan population preferring fresh grass-fed beef can positively affect the segment, which in turn will fuel the growth of the market during the forecast period.
APAC is estimated to contribute 28% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America was the largest market by revenue in 2023 in the market. Hence, the demand in North America, especially the US, is expected to remain high during the forecast period. Awareness of the benefits will also help in the growth of the market. Companies are constantly introducing new products, while the number of players entering the market is also increasing. However, the higher price than conventional beef can negatively influence the growth of the market. The popularity is increasing. In 2023, the US market accounted for about 21% of the beef consumed in the world.
However, the market in North America is characterized by high demand for packaged beef. The preference for packaged beef meat over fresh meat can be attributed to lifestyle evolutions where consumers prefer ready-to-eat foods to save time. Thus, the regional market is expected to grow during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The grass-fed beef market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2023 for the following segments
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The market presents a holistic approach to nutrition and sustainability, offering bulk food ingredients rich in essential nutrients like iron, zinc, selenium, protein, amino acids, antioxidants, and carotenoid precursors, promoting blood and heart health. Recognizing environmental concerns, the industry prioritizes sustainable manufacturing practices to reduce carbon emissions, methane, and nitrous oxide, while improving soil and sequestering carbon dioxide. Consumers value the organic label for its assurance of clean meat produced without antibiotics or hormones, fostering personal health and animal welfare. Clean labeling trends and packaging advancements align with consumers' desire for environmentally friendly and healthful choices, available through online retail channels and gourmet meat products in restaurants and retail stores. This sustainable growth reflects evolving consumption patterns and dietary habits, driven by consumer perceptions and the pursuit of better-tasting, healthier meat options.
Moreover, the market not only provides essential nutrients like Vitamin A but also contributes to soil improvement and carbon dioxide sequestration, showcasing its commitment to environmental sustainability. It distinguishes itself from processed meat commonly found in the food service sector, offering healthier alternatives like Wagyu beef that address health issues associated with antibiotics and hormones. Consumer education through TV channels, internet, documentaries, and direct marketing empowers informed food choices, driving demand for grass-fed beef known for its lower saturated fat content and environmental friendliness. Certification ensures quality and safety standards, supporting farmers and meeting consumer preferences for antibiotic-free, hormone-free meat products. The retail sector and restaurant menus cater to evolving consumer tastes, offering Mediterranean cuisines and better-tasting, convenient grass-fed beef options available in online retail stores and meat stores. Despite supply chain interruptions, grass-fed beef remains a staple for working populations seeking healthier, sustainable dietary options.
Grass-fed Beef Market Scope |
|
Report Coverage |
Details |
Page number |
153 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.48% |
Market Growth 2024-2028 |
USD 3.66 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
4.98 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 28% |
Key countries |
US, China, Australia, UK, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abel and Cole Ltd., Arizona Grass Raised Beef, Fanatical Foods Ltd., Graig Farm Organics, Grass Fed Cattle Co., Green Vista Farm LLC, Gwaun Valley Meats, Heritage Cattle Co., Hilltop Angus Farm, Hormel Foods Corp., JBS SA, Kimbardel Eversfield Ltd., Oreganic Beef Co., Perdue Farms Inc., Primal Supply Meats LLC, Rain Crow Ranch, US Wellness Meats, Verde Farms, Vestey Foods Ltd., and Eversfield Organic |
Market dynamics |
Parent market analysis, market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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