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The hair care market in US is projected to grow by USD 1.95 billion with a CAGR of 4.82% during the forecast period 2021 to 2026.
This hair care market in the US research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the hair care market in the US segmentation by distribution channel (offline and online), and product (shampoo, hair color, conditioner, and others). The hair care market in the US report also offers information on several market vendors, including Amway Corp., Beiersdorf AG, Amka Products Pty Ltd., Combe Inc., Coty Inc., Edgewell Personal Care Co, Grove Collaborative Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corp, L'Oreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura & CO Holding SA, Newell Brands Inc., Revlon Inc, Shiseido Co. Ltd, The Avon Co., The Estee Lauder Co. Inc., The Procter & Gamble Co., and Unilever PLC among others.
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The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the hair care market in US.
Key hair care market in US Driver
One of the key factors driving growth in the hair care market in US is the availability of a wide range of hair colors and color shades. Changing fashion trends and the growing availability of new, more effective, and safer hair color products have led to a surge in the use of these products. Vendors are offering new color shades, mostly targeting women in the age group of 20-40 years. Hair coloring has also become extremely popular among men. Consumers are ready to spend more on hair coloring products that guarantee safety and efficacy. Semi-permanent colorants are also popular among consumers who want to try on or change to different shades often. Hair color trends, such as caramel highlights, lilac hair, and silver blonde, are in high demand among young adults in the country, which has significantly influenced the demand for more hair color products. Therefore, the availability of a wide range of color shades and the rising inclination of young adults to try out new hair coloring trends are expected to drive the growth of the market in focus during the forecast period
Key hair care market in US Trend
The growing demand for natural and organic hair care products will fuel the hair care market in US during the forecast period. Hair care products may have harmful chemicals, which can hamper the hair and scalp's health. Therefore, several vendors are focusing on formulating naturally derived products. Natural and herbal hair color is less harmful in comparison to synthetic color as the former is ammonia-free. This has given rise to high demand for plant-derived colors among consumers. At the same time, the growing demand for natural products has encouraged manufacturers to introduce hair colorants that use plant-extracted colors, which is expected to drive market growth. Over the past few years, consumers are becoming more aware of the adverse effects of hair care products made of synthetic ingredients, which is expected to increase the demand for natural and organic hair care products significantly during the forecast period.
Key hair care market in US Challenge
The presence of counterfeit products will be a major challenge for the hair care market in US during the forecast period. A counterfeit product is designed, packaged, and marketed in a manner similar to that of the original. Counterfeiting of leading US hair care brands has led to such products flooding the market. The growth of the hair care market in US has been adversely affected by the presence of such counterfeits, and as customers may find it difficult to distinguish between genuine and fake products, the sales of such duplicate hair care products are on the rise. These replicated products are available at very low prices in unauthorized places, also known as the gray market. These products adversely affect the sales and pricing strategies of major hair care vendors.
Therefore, the growing counterfeiting of premium hair care products is expected to hamper the growth of the market in focus.
This hair care market analysis in US report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the hair care market in US as a part of the global personal products market within the global household and personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hair care market in US during the forecast period.
The report analyzes the market’s competitive landscape and offers information on several market vendors, including:
This statistical study of the hair care market in US encompasses successful business strategies deployed by the key vendors. The hair care market in US is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.
The report on the hair care market in US provides comprehensive market knowledge and an in-depth vendor landscape added to an analysis of the key vendors.
Our report provides extensive information on the value chain analysis for the hair care market in US, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the global household and personal products market includes the following core components:
The report has further elucidated other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
COVID-19 Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 severely impacted the hair care market in US. The pandemic drastically changed the dynamics of the cosmetics and personal care industry in the US. The product segments, based on the type of hair care products, witnessed a decline in terms of sales during the COVID-19 pandemic due to the closure of offline stores across the world. The demand for hair care products is expected to resurge as all restrictions have been removed and supply chains have been restored, which was attributed to large-scale vaccination drives that have been carried out across the country since 2021. With the resumption of business operations, the demand for hair care products is expected to remain high, which, in turn, will boost the growth of the hair care market in US during the forecast period.
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The hair care market in US share growth in the offline segment will be significant during the forecast period. The offline distribution channel for the sales of hair care products includes salons and spas; specialty stores, supermarkets, hypermarkets, department and clubhouse stores; medical clinics and institutes; and drugstores. Specialty stores like Sephora and The Body Shop offer buyers of hair care products a pleasant shopping experience with a superior display of products arranged on neat and better-designed aisles. They sell various premium brands of beauty and personal care products.
This report provides an accurate prediction of the contribution of all the segments to the growth of the hair care market size in US and actionable market insights on the post-COVID-19 impact on each segment.
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Hair Care Market in US Scope |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.82% |
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Market growth 2022-2026 |
$1.95 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
3.41 |
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Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
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Key companies profiled |
Amway Corp., Beiersdorf AG, Amka Products Pty Ltd., Combe Inc., Coty Inc., Edgewell Personal Care Co, Grove Collaborative Inc., Henkel AG & Co. KGaA, Johnson & Johnson, Kao Corp, L'Oreal SA, LVMH Moet Hennessy Louis Vuitton SE, Natura & CO Holding SA, Newell Brands Inc., Revlon Inc, Shiseido Co. Ltd, The Avon Co., The Estee Lauder Co. Inc., The Procter & Gamble Co., and Unilever PLC. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Market Segmentation by Product
7 Customer Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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