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Hair Care Market in Brazil by Product and Distribution Channel - Forecast and Analysis 2022-2026

  • Published: Jan 2022
  • Pages: 120
  • SKU: IRTNTR72208
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The haircare market share in Brazil is expected to increase by USD 895.73 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.19%.

This haircare market in Brazil research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers haircare market in Brazil segmentation by product (shampoo, conditioner, hair color, and others) and distribution channel (offline and online). The haircare market in Brazil report also offers information on several market vendors, including Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG, and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC among others.

What will the Hair Care Market Size in Brazil be During the Forecast Period?

Hair Care Market Size

Download the Free Report Sample to Unlock the Hair Care Market Size in Brazil for the Forecast Period and Other Important Statistics

 

Hair Care Market in Brazil: Key Drivers, Trends, and Challenges

The influence through social media and blogging is notably driving the hair care market growth in Brazil, although factors such as the availability of counterfeit personal care products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hair care industry in Brazil. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Hair Care Market Driver in Brazil

The influence through social media and blogging is one of the key drivers supporting the hair care market growth in Brazil. Investments in promotion through social media help brands become more efficient with their spending. Increased penetration of smartphones and the Internet across the world has influenced the popularity of web blogs, primarily among the millennial population. Consumers are now more engaged in social networking and blogs to learn about personal and beauty care products. Thus, social media and blogging have increased product visibility in the global market, which is positively influencing sales volume and revenue. Hence, social media and blogging strategies are expected to be significant factors driving the growth of the hair care market during the forecast period.

Key Hair Care Market Trend in Brazil

The increased application of keratin in the hair care market is another factor supporting the hair care market growth in Brazil. As keratin is rich in proteins and vitamins, it helps repair the damage caused to hair due to hair ironing, the use of dryers, and pollution. It restores the damaged fibers of dyed hair and helps retain the color. Also, it helps in strengthening the hair follicles and provides volume to the hair. Moreover, due to its rich chemical composition, keratin helps in improving the moisture, texture, and softness of the hair. Due to these numerous benefits, keratin is increasingly incorporated as an essential ingredient in many hair care applications and treatments. Such factors are will significantly contribute to the haircare market in Brazil during the forecast period.

Key Hair Care Market Challenge in Brazil

The availability of counterfeit personal care products is hindering the hair care market growth in Brazil. Counterfeits are often contaminated with petrochemicals, bacteria, and other harmful chemicals. Hence, their use can cause many health problems. Low production cost is an advantage that the manufacturers of counterfeit hair care products enjoy. This helps keep the prices of these products low and increases their sales. This is a major factor that adversely affects genuine vendors' sales and pricing strategy of personal care products. Thus, the low prices of counterfeit personal care products will pose a major price challenge for key market vendors during the forecast period.

This haircare market in Brazil analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the haircare market in Brazil as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the haircare market in Brazil during the forecast period.

Who are the Major Hair Care Market Vendors in Brazil?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Colgate-Palmolive Co.
  • Genomma Lab Internacional SAB de CV
  • Grupo Boticario
  • Henkel AG and Co. KGaA
  • Johnson and Johnson Inc.
  • LOreal SA
  • Moroccanoil
  • The Procter and Gamble Co.
  • Unilever Group
  • Wella Operations US LLC

 

This statistical study of the haircare market in Brazil encompasses successful business strategies deployed by the key vendors. The haircare market in Brazil is fragmented and the vendors are deploying growth strategies such as price and quality of the end-product to compete in the market.

Product Insights and News

  • Henkel AG and Co. KGaA - The company offers a wide range of hair care products under brands such as Schwarzkopf Professional and BC Bonacure.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The haircare market in Brazil forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Hair Care Market in Brazil Value Chain Analysis

Our report provides extensive information on the value chain analysis for the haircare market in Brazil, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the personal products market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

What are the Revenue-generating Product Segments in the Hair Care Market in Brazil?

Hair Care Market Market segmentation by region

To gain further insights on the market contribution of various segments Request for a FREE sample

The haircare market share growth in Brazil by the shampoo segment will be significant during the forecast period. Shampoos clean and protect hair from dirt and polluting agents, remove dandruff, adding softness and shine to the hair. They also assist in protecting hair color. Shampoos aid in the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. Therefore, growing disposable income, a rise in the middle-class population, growing urbanization, advertisements, and promotions are major factors influencing the market growth.

This report provides an accurate prediction of the contribution of all the segments to the growth of the hair care market size in Brazil and actionable market insights on post COVID-19 impact on each segment.

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Hair Care market - The market share is expected to increase by USD 17.12 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 3.78%.

Colombia Haircare market - The market share is expected to increase by USD 120.88 million from 2021 to 2026, at a CAGR of 4.88%. 

US Hair Care market - The market is projected to grow by USD 1.95 billion with a CAGR of 4.82% during the forecast period 2021 to 2026.

Japan Hair Care market - The market share is expected to increase by USD 620.33 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 2.21%.

Africa Haircare market - The market share is expected to increase to USD 994.06 million from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 6.35%.

Hair Care Market Scope in Brazil 

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 4.19%

Market growth 2022-2026

$ 895.73 million

Market structure

Fragmented

YoY growth (%)

9.96

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Hair Care Market in Brazil Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive haircare market growth in Brazil during the next five years
  • Precise estimation of the haircare market size in Brazil and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the haircare industry in Brazil 
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hair care market vendors in Brazil 

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1. Executive Summary                         

               1.1 Market Overview 

                              Exhibit 01:  Key Finding 1

                              Exhibit 02:  Key Finding 2

                              Exhibit 03:  Key Finding 5

                              Exhibit 04:  Key Finding 6

                              Exhibit 05:  Key Finding 7

2. Market Landscape                            

               2.1 Market ecosystem             

                              2.1.1 Parent Market

                              Exhibit 06:  Parent market

                              Exhibit 07:  Market characteristics

               2.2 Value chain analysis           

                              Exhibit 08: Value chain analysis: Fertilizers and agricultural chemicals

                              2.2.1 Inputs

                              2.2.2 Inbound logistics

                              2.2.3 Operations

                              2.2.4 Outbound logistics

                              2.2.5 Marketing and sales

                              2.2.6 Support activities

                              2.2.7 Innovation

3. Market Sizing                      

               3.1 Market definition

                              Exhibit 09:  Offerings of vendors included in the market definition

               3.2 Market segment analysis  

                              Exhibit 10:  Market segments

               3.3 Market size 2021 

               3.4 Market outlook: Forecast for 2021 - 2026 

                              Exhibit 11:  Brazil - Market size and forecast 2021 - 2026 ($ million)

                              Exhibit 12:  Brazil market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                         

               4.1 Five Forces Summary         

                              Exhibit 13:  Five forces analysis 2021 & 2026

               4.2 Bargaining power of buyers            

                              Exhibit 14:  Bargaining power of buyers

               4.3 Bargaining power of suppliers        

                              Exhibit 15: Bargaining power of suppliers

               4.4 Threat of new entrants     

                              Exhibit 16: Threat of new entrants

               4.5 Threat of substitutes          

                              Exhibit 17: Threat of substitutes

               4.6 Threat of rivalry   

                              Exhibit 18: Threat of rivalry

               4.7 Market condition 

                              Exhibit 19:  Market condition - Five forces 2021

5.Market Segmentation by Product               

               5.1 Market segments

                              Exhibit 20:  Product - Market share 2021-2026 (%)

               5.2 Comparison by Product    

                              Exhibit 21:  Comparison by Product

               5.3 Shampoo - Market size and forecast 2021-2026     

                              Exhibit 22:  Shampoo - Market size and forecast 2021-2026 ($ million)

                              Exhibit 23:  Shampoo - Year-over-year growth 2021-2026 (%)

               5.4 Conditioner - Market size and forecast 2021-2026 

                              Exhibit 24:  Conditioner - Market size and forecast 2021-2026 ($ million)

                              Exhibit 25:  Conditioner - Year-over-year growth 2021-2026 (%)

               5.5 Hair color - Market size and forecast 2021-2026     

                              Exhibit 26:  Hair color - Market size and forecast 2021-2026 ($ million)

                              Exhibit 27:  Hair color - Year-over-year growth 2021-2026 (%)

               5.6 Others - Market size and forecast 2021-2026          

                              Exhibit 28:  Others - Market size and forecast 2021-2026 ($ million)

                              Exhibit 29:  Others - Year-over-year growth 2021-2026 (%)

               5.7 Market opportunity by Product     

                              Exhibit 30:  Market opportunity by Product

6 Market Segmentation by Distribution Channel                     

               6.1 Market segments

                              Exhibit 31:  Distribution channel - Market share 2021-2026 (%)

               6.2 Comparison by Distribution channel           

                              Exhibit 32:  Comparison by Distribution channel

               6.3 Offline - Market size and forecast 2021-2026          

                              Exhibit 33:  Offline - Market size and forecast 2021-2026 ($ million)

                              Exhibit 34:  Offline - Year-over-year growth 2021-2026 (%)

               6.4 Online - Market size and forecast 2021-2026          

                              Exhibit 35:  Online - Market size and forecast 2021-2026 ($ million)

                              Exhibit 36:  Online - Year-over-year growth 2021-2026 (%)

               6.5 Market opportunity by Distribution channel            

                              Exhibit 37:  Market opportunity by Distribution channel

7. Customer landscape                        

               7.1 Overview

                              Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                              Exhibit 38: ?Customer landscape?

8. Drivers, Challenges, and Trends                  

               8.1 Market drivers      

                              8.1.1 Influence through social media and blogging

                              8.1.2 Introduction of products with an added value proposition

                              8.1.3 Rise in demand for hair care products for men

               8.2 Market challenges              

                              8.2.1 Availability of counterfeit personal care products

                              8.2.2 Growing preference for DIY hair care products at home

                              8.2.3 Adverse health effects of chemicals used in hair care products

                              Exhibit 39:  Impact of drivers and challenges

               8.3 Market trends      

                              8.3.1 Increased application of keratin in the hair care market

                              8.3.2 Surge in sales through the online distribution channel

                              8.3.3 Rising demand for natural and organic hair care products

9. Vendor Landscape                            

               9.1 Overview

                              Exhibit 40:  Vendor landscape

               9.2 Vendor Disruption              

                              Exhibit 41: ?Landscape disruption?

                              Exhibit 42: Industry risks

               9.3 Competitive Scenario        

10. Vendor Analysis               

               10.1 Vendors covered              

                              Exhibit 43: Vendors covered

               10.2 Market positioning of vendors    

                              Exhibit 44: ?Market positioning of vendors?

               10.3 Colgate-Palmolive Co.    

                              Exhibit 45:  Colgate-Palmolive Co. - Overview

                              Exhibit 46:  Colgate-Palmolive Co. - Business segments

                              Exhibit 47:  Colgate-Palmolive Co. - Key offerings

                              Exhibit 48:  Colgate-Palmolive Co. - Segment focus

               10.4 Genomma Lab Internacional SAB de CV  

                              Exhibit 49:  Genomma Lab Internacional SAB de CV - Overview

                              Exhibit 50:  Genomma Lab Internacional SAB de CV - Business segments

                              Exhibit 51:  Genomma Lab Internacional SAB de CV – Key news

                              Exhibit 52:  Genomma Lab Internacional SAB de CV - Key offerings

                              Exhibit 53:  Genomma Lab Internacional SAB de CV - Segment focus

               10.5 Grupo Boticario 

                              Exhibit 54:  Grupo Boticario - Overview

                              Exhibit 55:  Grupo Boticario - Product and service

                              Exhibit 56:  Grupo Boticario - Key offerings

               10.6 Henkel AG and Co. KGaA

                              Exhibit 57:  Henkel AG and Co. KGaA - Overview

                              Exhibit 58:  Henkel AG and Co. KGaA - Business segments

                              Exhibit 59:  Henkal AG and Co. KGaA – Key news

                              Exhibit 60:  Henkel AG and Co. KGaA - Key offerings

                              Exhibit 61:  Henkel AG and Co. KGaA - Segment focus

               10.7 Johnson and Johnson Inc.             

                              Exhibit 62:  Johnson and Johnson Inc. - Overview

                              Exhibit 63:  Johnson and Johnson Inc. - Business segments

                              Exhibit 64:  Johnson and Johnson Inc. – Key news

                              Exhibit 65:  Johnson and Johnson Inc. - Key offerings

                              Exhibit 66:  Johnson and Johnson Inc. - Segment focus

               10.8 LOreal SA             

                              Exhibit 67:  LOreal SA - Overview

                              Exhibit 68:  LOreal SA - Business segments

                              Exhibit 69:  LOreal SA - Key offerings

                              Exhibit 70:  LOreal SA - Segment focus

               10.9 Moroccanoil       

                              Exhibit 71:  Moroccanoil - Overview

                              Exhibit 72:  Moroccanoil - Product and service

                              Exhibit 73:  Moroccanoil - Key offerings

               10.10 The Procter and Gamble Co.     

                              Exhibit 74:  The Procter and Gamble Co. - Overview

                              Exhibit 75:  The Procter and Gamble Co. - Business segments

                              Exhibit 76:  The Procter and Gamble Co. - Key offerings

                              Exhibit 77:  The Procter and Gamble Co. - Segment focus

               10.11 Unilever Group

                              Exhibit 78:  Unilever Group - Overview

                              Exhibit 79:  Unilever Group - Business segments

                              Exhibit 80:  Unilever Group – Key news

                              Exhibit 81:  Unilever Group - Key offerings

                              Exhibit 82:  Unilever Group - Segment focus

               10.12 Wella Operations US LLC            

                              Exhibit 83:  Wella Operations US LLC - Overview

                              Exhibit 84:  Wella Operations US LLC - Product and service

                              Exhibit 85:  Wella Operations US LLC – Key news

                              Exhibit 86:  Wella Operations US LLC - Key offerings

11. Appendix                           

               11.1 Scope of the report         

                              11.1.1 ????Market definition

                              11.1.2 ????Objectives

                              11.1.3 ????Notes and caveats

               11.2 Currency conversion rates for US$            

                              Exhibit 87: ?Currency conversion rates for US$?

               11.3 Research Methodology   

                              Exhibit 88: ?Research Methodology

                              Exhibit 89: ??Validation techniques employed for market sizing?

                              Exhibit 90: ??Information sources

               11.4 List of abbreviations        

                              Exhibit 91: List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Hair Care market growth will increase by $895.73 million during 2021-2026.
The hair care market is expected to grow at a CAGR of 4.19% during 2021-2026.
Technavio has segmented the hair care market by product (Shampoo, Conditioner, Hair color, and Others) and geographic (North America, APAC, Europe, South America, and MEA).
Colgate-Palmolive Co., Genomma Lab Internacional SAB de CV, Grupo Boticario, Henkel AG and Co. KGaA, Johnson and Johnson Inc., LOreal SA, Moroccanoil, The Procter and Gamble Co., Unilever Group, Wella Operations US LLC are a few of the key vendors in the hair care market.
APAC will register the highest growth rate of 36.41% among the other regions. Therefore, the hair care market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
  • US
  • China
  • Germany
  • Japan
  • UK
The key factors driving the hair care market growth are:
  • Influence through social media and blogging
The hair care market vendors should focus on grabbing business opportunities from the shampoo segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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