Hair Color Market by Product, End-user, and Geography - Forecast and Analysis 2021-2025

  • Published: Feb 2021
  • Pages: 120
  • SKU: IRTNTR70032
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The hair color market share is expected to increase by USD 13.75 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 7.79%.

This hair color market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers hair color market segmentation by product (permanent, semi-permanent, temporary, and highlights and bleach), end-user (women, men, and unisex), and geography (Europe, North America, APAC, South America, and MEA). The hair color market report also offers information on several market vendors, including Combe Inc., Coty Inc., Henkel AG & Co. KGaA, Kao Corp., New Avon Co., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., and Unilever Group among others.

What will the Hair Color Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Hair Color Market Size for the Forecast Period and Other Important Statistics

 

Hair Color Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The innovation in product formulation and formats is notably driving the hair color market growth, although factors such as limited consumer pool for novelty and premium hair colors in developing countries may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hair color industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Hair Color Market Driver

Innovation in product formulation and formats is one of the key drivers for the market in focus. Hair color is available in pre-measured sachets that are convenient to use. The market is driven by innovations in product formulation, composition, and the format through which it is sold in the market. The innovation is brought about in the shades of the finished product. Most hair color manufacturers produce have products that help in brightening the hair. Hair brightness enhancements, a variant of hair color, are the most widely used product in the market. This is followed by hair color variants that claim to be long-lasting, easy to use, and herbal. These innovations increased customer acquisition, product visibility, and adoption rate, which is expected to drive the hair color market during the forecast period. 

Key Hair Color Market Trend

A number of product variants are available in the hair color market. Each of these variants is manufactured with different chemical compositions and formulations. These product variants are mostly for artificial hair colors. However, there are various harmful effects associated with the use of artificial hair colors made of chemical compounds. Therefore, customers are switching from artificial hair colors to natural or herbal hair colors, which have no side effects on the human body. Natural ingredients-based hair colors are gradually gaining volume sales because of increasing health awareness among customers. Therefore, the use of natural hair colors is expected to have a significant market share and a major proportion of revenue by the end of the forecast period

Key Hair Color Market Challenge

A limited consumer pool for novelty and premium hair colors in developing countries is a key challenge for the market in focus. The global hair color market is flourishing in the developed markets of the Americas and Europe. This is due to the presence of a significant proportion of premium and mass segments of end customers. These markets have a balanced demand for hair colors from different price brackets. The demand for premium hair color in developed countries is more than that of the mass segment. The sale of premium hair color and novelty hair color in APAC and MEA is low due to the low presence of the segment. The low sale of premium hair colors leads to a small revenue turnover. Thus, the value of revenue generated from these regions is low.

This hair color market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

The growth in the global personal products market will be driven by factors such as increasing disposable income, a rise in beauty consciousness among people, and the increasing popularity of online marketing. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hair color market during the forecast period.

Who are the Major Hair Color Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Combe Inc.
  • Coty Inc.
  • Henkel AG & Co. KGaA
  • Kao Corp.
  • New Avon Co.
  • Revlon Inc.
  • Shiseido Co. Ltd.
  • The Estee Lauder Companies Inc.
  • Unilever Group

 

This statistical study of the hair color market encompasses successful business strategies deployed by the key vendors. The hair color market is fragmented and the vendors are focusing on product innovations by bringing about the concept of product differentiation and new product developments to compete in the market.

Product Insights and News

  •  Henkel AG & Co. KGaA - The company offers key products under the brands name Schwarzkopf.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The hair color market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Hair Color Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the hair color market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the personal products market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

 

Which are the Key Regions for Hair Color Market?

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30% of the market’s growth will originate from Europe during the forecast period. The UK is a key market for hair color in Europe. However, the market growth rate in Europe will be slower than the growth of the market in other regions.

The expansion of distribution networks and the adoption of multichannel marketing strategies will facilitate the hair color market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

In Europe, the hair color market witnessed a shift, as many consumers opted for at-home hair treatment solutions following the outbreak of the pandemic. This led to a decline in the demand for branded hair colors until the end of 2020. Therefore, hair colors that supplement at-home hair treatment solutions (for individual application) are expected to gain traction in 2021, until the pandemic is contained. However, hair colors such as moisturizing hair colors and natural hair colors witnessed substantial sales during the pandemic in 2020, as consumers focused on maintaining hair health, primarily by using hair colors made from natural ingredients. Therefore, the demand for natural hair colors is expected to be high in Europe during the pandemic.

What are the Revenue-generating Product Segments in the Hair Color Market?

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The hair color market share growth by the permanent segment will be significant during the forecast period. The composition and formulation of permanent color products are complex as the chemical composition of this process is critical. Therefore, manufacturers put considerable effort into achieving a long-lasting color that does minimal damage to the strength and elasticity of hair. Also, permanent hair colors are offered in a wide range of natural-looking shades. Many consumers of permanent hair colors are extensively diverting toward hair colors that prevent excess warm pigments (brassiness) on the hair. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the hair color market size and actionable market insights on post COVID-19 impact on each segment.

 

Hair Color Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 7.79%

Market growth 2021-2025

$ 13.75 billion

Market structure

Fragmented

YoY growth (%)

6.95

Regional analysis

Europe, North America, APAC, South America, and MEA

Performing market contribution

Europe at 30%

Key consumer countries

US, Japan, Brazil, UK, and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Combe Inc., Coty Inc., Henkel AG & Co. KGaA, Kao Corp., New Avon Co., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., and Unilever Group

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Hair Color Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive hair color market growth during the next five years
  • Precise estimation of the hair color market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the hair color industry across Europe, North America, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hair color market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Value chain analysis

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2020
    • Market outlook: Forecast for 2020 - 2025

    Five Forces Analysis

    • Five forces summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Permanent - Market size and forecast 2020-2025
    • Semi-permanent - Market size and forecast 2020-2025
    • Temporary - Market size and forecast 2020-2025
    • Highlights and bleach - Market size and forecast 2020-2025
    • COVID-19 pandemic impact and recovery in the market
    • Market opportunity by Product

    Market Segmentation by End-user

    • Market segments
    • Comparison by End-user
    • Women - Market size and forecast 2020-2025
    • Men - Market size and forecast 2020-2025
    • Unisex - Market size and forecast 2020-2025
    • Market opportunity by End-user

    Customer landscape

      Geographic Landscape

      • Geographic segmentation
      • Geographic comparison
      • Europe - Market size and forecast 2020-2025
      • North America - Market size and forecast 2020-2025
      • APAC - Market size and forecast 2020-2025
      • South America - Market size and forecast 2020-2025
      • MEA - Market size and forecast 2020-2025
      • Key leading countries
      • Market opportunity by geography
      • Market drivers
      • Market challenges
      • Market trends

      Vendor Landscape

      • Overview
      • Vendor landscape
      • Landscape disruption

      Vendor Analysis

      • Vendors covered
      • Market positioning of vendors
      • Combe Inc.
      • Coty Inc.
      • Henkel AG & Co. KGaA
      • Kao Corp.
      • L'Oreal SA
      • New Avon Co.
      • Revlon Inc.
      • Shiseido Co. Ltd.
      • The Estee Lauder Companies Inc.
      • Unilever Group

      Appendix

      • Scope of the report
      • Currency conversion rates for US$
      • Research methodology
      • List of abbreviations

      Research Framework

      Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

      TechnavioINFORMATION SOURCES

      Primary sources

      • Manufacturers and suppliers
      • Channel partners
      • Industry experts
      • Strategic decision makers

      Secondary sources

      • Industry journals and periodicals
      • Government data
      • Financial reports of key industry players
      • Historical data
      • Press releases
      Technavio

      TechnavioDATA ANALYSIS

      Data Synthesis

      • Collation of data
      • Estimation of key figures
      • Analysis of derived insights

      Data Validation

      • Triangulation with data models
      • Reference against proprietary databases
      • Corroboration with industry experts
      Technavio

      TechnavioREPORT WRITING

      Qualitative

      • Market drivers
      • Market challenges
      • Market trends
      • Five forces analysis

      Quantitative

      • Market size and forecast
      • Market segmentation
      • Geographical insights
      • Competitive landscape
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      The hair color market growth will increase by $13750.95 million during 2020-2025.
      The hair color market is expected to grow at a CAGR of 7.79% during 2020-2025.
      Technavio has segmented the hair color market by product (Permanent, Semi-permanent, Temporary, and Highlights and bleach) ,end user (Women, Men, and Unisex) , and geographic (Europe, North America, APAC, South America, and MEA).
      Combe Inc., Coty Inc., Henkel AG & Co. KGaA, Kao Corp., New Avon Co., Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., Unilever Group are a few of the key vendors in the hair color market.
      Europe will register the highest growth rate of 30.08% among the other regions. Therefore, the hair color market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
      The key factors driving the hair color market growth are:
      • Innovation in product formulation and formats
      The hair color market vendors should focus on grabbing business opportunities from the permanent segment as it accounted for the largest market share in the base year.
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