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The Global Hair Dryer Market is forecast to increase by USD 1.96 billion at a CAGR of 5.01% between 2022 and 2027. The market experiences growth driven by several influential factors. With the availability of increasing low-cost hair dryers, consumers are empowered with affordable styling solutions. Moreover, heightened spending on professional salons and blow-dry bars reflects a growing demand for premium hair drying experiences. Additionally, product innovation in design and features enhances the appeal of hair dryers, catering to evolving consumer preferences for convenience and performance. This dynamic market landscape underscores the significance of innovation and affordability in driving growth in the hair dryer sector globally. This market research and growth report also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The market experiences steady demand driven by trends in fashion and personal grooming, with consumers seeking them to complement their physical appearance and keep up with fashion trends showcased in movies and fashion runways. Major salon chains and B2C enterprises contribute to their sales, offering a range of high-end options equipped with advanced technologies such as ionic and tourmaline features. Wired hair dryers remain popular among household appliances, influencing consumer purchase decisions alongside new product launches from various brands. Industry associations monitor trade data and performance factors to ensure the market meets evolving consumer needs. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The increasing demand for low-cost hair dryers is one of the key factors driving growth in the market. The surge in demand for hair dryers, especially those offered at budget-friendly prices, stands out as a pivotal driver fueling the expansion of the global market. Leveraging advancements in manufacturing technologies, numerous smaller manufacturers are now producing it at competitive price points. Remarkably, these economically priced alternatives boast performance levels comparable to their branded counterparts, attracting consumers seeking cost-effective solutions for their hair care needs. These affordable hair dryers are predominantly retailed through drugstores and online platforms.
Moreover, the contemporary ones incorporate ceramic tourmaline technology to enhance hair drying efficiency. By emitting infrared heat and negative ions, ceramic dryers facilitate drying without causing damage to the hair. For instance, the Remington Damage Control Ceramic Hair Dryer, priced at USD17, harnesses a grid infused with micro conditioners to optimize hair drying results. It's worth noting that budget-friendly ones primarily cater to individual consumers rather than salon professionals. Thus, the proliferation of affordable and technologically improved hair dryers emerges as the primary catalyst driving market growth in this segment throughout the forecast period.
The growing popularity of tourmaline hair dryers is one of the key market trends fueling the market growth. Tourmaline is a semi-precious stone with natural ionic and infrared properties. It is used in irons, curling irons, and hair dryers. However, it is especially useful in the dryer because it emits negative ions that cause the water molecules in the hair to separate and evaporate faster. It saves time and energy.
Also, the tourmaline blow dryer's negative ions and infrared heat lock into hair cuticles and lock in moisture for shinier results. They are suitable for all hair types. They are also lighter. Due to these advantages, they are gaining popularity among consumers. Manufacturers also bring out more models of tourmaline hair dryers in all price categories. Therefore, their growing popularity is contributing to the growth of the market.
A fragmented market with slow industry growth is a major challenge for the market’s growth. The market is highly fragmented and unorganized, with few global players and many local players. Market fragmentation leads to price competition among sellers. Global players such as Conair, Dyson, and Koninklijke Philips NV compete on product innovation and differentiation. However, these big players face challenges from local players in emerging and developing markets. On the other hand, it is difficult for local players to penetrate the global market due to the strong presence of global players.
Moreover, the market has reached its mature stage, especially in developed countries such as the United States, Germany, France, Canada, South Korea, and Italy. The slower growth is due to the early penetration of hair dryers into this market. The replacement percentage is also very low because their average life is about 2- 4 years. These factors limit the growth opportunities for sellers in developed countries.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Hair-Dryer Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Beauty by Imagination Inc. - The company offers hair-dryers under two brands, namely, Bio Ionic and Salona. Also, through this segment, the company offers a wide range of haircare products, including hair-brushes, hair-dryers, pocket comb, dry shampoo, hair-spray, and others under the brands WetBrush, Goody, BIO IONIC, Quidad, solano, and ACE.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market Companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market share growth by the corded segment will be significant during the forecast period. The market for corded hair dryers is expected to grow at a slow pace in the forecast period. The maturity of the market in North America and Europe is the key reason behind the slow growth rate of the corded segment. However, they are still gaining traction owing to factors such as product innovation and design, low cost, lightweight, better results, and less time and power consumption. Such factors will increase the market growth during the forecast period.
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The corded segment was valued at USD 5.24 billion in 2017 and continue to grow by 2021. Lightweight and long-cord hair dryers are the major innovations in the market. The weight of hair dryers plays a pivotal role in user experience and performance. Manufacturers have identified this factor and started manufacturing lighter hair dryers. Lightweight ones help the user to operate evenly over all sides of the hair and do not cause pain when held. Hence, they are preferred by professionals as well as individual users. Manufacturers are also providing longer cords, which enables flexibility while using. Such factors will increase the market growth during the forecast period.
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APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market in APAC is expected to grow at a significant pace during the forecast period. The beauty and salon industry in several countries across APAC is growing at a significant pace. The major driving factor is the entrance of global players in the country, such as Toni and Guy, Jean-Claude Biguine Salon and Spa, and Saks, among others. This is propelling the growth of the market in focus in the region. In addition, the manufacturers are introducing more advanced technology in APAC.
The market is driven by various factors, such as the demand for hair dryers which stems from the desire to maintain a certain standard of living and to keep up with fashion trends. With an increasing emphasis on physical appearance influenced by movies and fashion runways, consumers prioritize hair care and styling. This leads to steady sales of hair dryers, with both personal grooming and salon chains contributing to the market. As consumers seek new products and advanced technologies, the market sees a rise in high-end hair dryers, including ionic and wired variants. B2C enterprises play a crucial role in catering to household appliances needs, supported by industry associations and trade data that inform consumer purchase decisions based on performance factors.
The market offers various options to cater to diverse consumer needs. The cordless product segment has gained popularity due to its battery-powered operation, offering convenience and portability. While some users prefer weak airflow and lower heat settings for gentle styling, others seek professional-grade performance in the professional segment. Ionic hair dryers are favored for their ability to reduce frizz, with both Wired hair dryers and Wireless hair dryers options available. With a wide range of product types, including Ceramic hair dryers, the market caters to different power categories and pricing categories to suit varying budgets. Distribution channels such as e-commerce and traditional retail serve consumers with disposable income, reflecting the impact of urbanization on personal care product preferences.
Additionally, video tutorials and influencers play a role in shaping consumer choices within this market segment. The market is influenced by various factors, including the preferences of major salon chains and evolving beauty trends. Consumer expenditure on personal grooming, especially among women, drives demand for efficient blow-drying solutions. Personal care products continue to hold significance in the retail market, with these being a staple item. As demand sees exponential trend smoothing, manufacturers are prompted to innovate and improve their offerings to align with consumer expectations for efficiency, performance, and style.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Hair-Dryer Market Scope |
|
Report Coverage |
Details |
Page number |
160 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.01% |
Market growth 2023-2027 |
USD 1.96 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
4.2 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 38% |
Key countries |
US, China, Japan, Germany, and Brazil |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beauty by Imagination Inc., Bio Ionic , Conair Corp., Dolphy India Pvt. Ltd., Dyson Technology India Pvt. Ltd., Elchim Spa, Havells India Ltd., IkonicWorld, John Paul Mitchell Systems, Koninklijke Philips NV, Ligo Electric SA, Orchids International, Panasonic Holdings Corp., Parlux Spa, Revlon Consumer Product Corp., Skyline Home Appliances, Spectrum Brands Holdings Inc., Syska Led Lights Pvt. Ltd., T3 Micro Inc., and Procter and Gamble |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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