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The Europe hair styling products market size is forecast to increase by USD 1.22 billion at a CAGR of 4.2% between 2023 and 2028. The market is experiencing significant growth, driven by trends such as innovation and portfolio extension leading to product premiumization. Consumers are increasingly seeking high-quality, natural, and organic options for their hair care needs. As a result, there is a rising demand for hair styling products made from organic materials, such as creams, hairsprays, masks, pastes, and shampoos made from natural ingredients. However, the market also faces challenges, including the availability of counterfeit products and the competition from plant-based alternatives. In response, companies are focusing on developing new, authentic products and expanding their offerings to meet the evolving needs of consumers. The use of sustainable and eco-friendly packaging is also becoming increasingly important, as consumers become more conscious of their environmental impact.
The market is a significant segment within the broader hair care industry, catering to consumers seeking various solutions to enhance their hair's appearance, texture, and health. This market encompasses a wide range of product categories, including hair cremes, pomades, powders, serums, masks, and various other styling aids. Hair care experts and industry professionals highlight the importance of adhering to a consistent hair care routine. This includes using the right products for your specific hair type, such as curly hair or fine hair, and following proper application techniques. For instance, curly hair may benefit from the use of hair cremes and mousses to define curls and reduce frizz. Sustainability and eco-consciousness are increasingly influencing consumer preferences in the hair styling products market. Brands are responding by offering eco-friendly packaging, vegan hair care options, and cruelty-free formulations. These initiatives not only cater to the growing demand for sustainable beauty but also appeal to consumers who prioritize ethical and environmentally-friendly choices. Natural hair care is another trend that continues to gain popularity. Organic hair products, free from harsh chemicals and synthetic additives, are becoming increasingly sought-after. These products cater to consumers who prefer a more holistic approach to hair care and are concerned about the potential health risks associated with certain ingredients. I
Furthermore, innovation is a key driver in the hair styling products market, with brands continually introducing new and improved formulations. For example, hair serums with advanced formulas that promote hair growth and improve hair health are gaining traction. Hair masks infused with natural ingredients like argan oil and shea butter offer deep conditioning benefits, leaving hair soft, manageable, and nourished. Hair color trends also influence the hair styling products market. Affordable hair products catering to the latest color trends, such as pastel hues and balayage, are in high demand. Professional hair care brands continue to dominate the market, offering high-quality, salon-grade products for those seeking professional results at home. Hair styling tips from industry experts and the hair care community are essential resources for consumers looking to make the most of their hair styling products. These resources provide valuable insights into application techniques, product combinations, and hair care routines tailored to specific hair types and styles.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The HCGP segment is estimated to witness significant growth during the forecast period. The market encompasses hair cream, gel, pomade, paste, and heat protectants. Europe, recognized for its luxury and fashion trends, is a significant contributor to this industry's growth. Established companies dominate the European market, driving its expansion. Social media trends and eco-friendliness are key influencers in the hair styling products sector.
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The HCGP segment accounted for USD 2.46 billion in 2018. Mediterranean sea salt, for instance, is a popular ingredient in many hair care lines due to its natural origin and perceived health benefits. Product innovation, such as heat-activated hair mousse, caters to the increasing demand for versatile hairstyles. The male demographic is a significant consumer base for hair styling products, contributing to the market's growth. Hair colors, curly hair solutions, and heat styling tools are popular choices among men. Social media platforms serve as a powerful marketing tool, allowing brands to reach a broader audience and engage with consumers directly. In conclusion, the hair styling products market is poised for growth, driven by consumer preferences, social media trends, and the presence of established players. Eco-friendly offerings and innovative solutions catering to diverse hair types will further fuel market expansion.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Innovation and portfolio extension leading to product premiumization is notably driving market growth. The companies are investing heavily in research and development (R&D) to differentiate themselves and cater to evolving consumer preferences. One such trend is the focus on vegan certification and plant-based, plastic packaging. As consumers become more conscious of their impact on the environment, these initiatives are gaining traction.
Furthermore, the rise of e-commerce has made it easier for customers to access a wider range of hair styling products, including organic formulations with superior product performance. Premiumization is another trend driving growth in the market, with consumers willing to pay more for high-quality hair care solutions. Companies are responding by expanding their product lines and innovating ingredients and technologies to meet these demands. The increasing purchasing power and disposable incomes in the US have also contributed to the growth of the hair styling products market. To stay competitive, companies are also exploring the use of post-consumer recycled materials in their packaging. Thus, such factors are driving the growth of the market during the forecast period.
Growing demand for natural and organic hair styling products is the key trend in the market. The growing consciousness regarding the potential health risks associated with synthetic hair styling products has fueled the popularity of natural and organic alternatives. These products, which include creams, hairsprays, masks, pastes, and shampoos, are formulated using organic materials and natural ingredients such as plant-based extracts, essential oils, clay, and other natural substances. Aloe vera, sea salt, charcoal, coconut oil, argan oil, and moringa oil are among the natural ingredients commonly found in organic hair styling products.
Furthermore, these ingredients offer numerous benefits, including nourishing the hair and scalp, promoting hair growth, and protecting against damage. By choosing natural and organic hair styling products, consumers can effectively address common hair and skin issues caused by synthetic alternatives, such as irritation, allergies, nerve damage, chemical burns, blisters, and even some forms of cancer. Incorporating these products into one's grooming routine is a simple yet effective way to prioritize both personal appearance and overall health. Thus, such trends will shape the growth of the market during the forecast period.
Availability of counterfeit products is the major challenge that affects the growth of the market. The market is experiencing significant growth due to the increasing popularity of natural curls and advanced formulations. Consumers are increasingly seeking out high-quality, effective hair styling solutions, leading to an upsurge in demand for premium hairstyling products. However, it is essential to be cautious when purchasing these products, as counterfeit versions can cause harm to both the hair and scalp. Counterfeit hair styling products, often found on digital shopping platforms, are made with low-quality raw materials and may contain harmful chemical ingredients such as ammonia, peroxide, and various diamines. These chemicals can lead to various hair and skin issues, including irritation, allergies, hair dryness, and even cancer.
Furthermore, ammonia, commonly found in hair crèmes, can cause dry, brittle hair and irritation to the nose, throat, and respiratory system. To ensure the best possible results and avoid potential harm, it is recommended to purchase hair styling products from reputable sources and look for upscale packaging and improved product performance. Additionally, prioritizing sustainability in your hair care routine is essential, as many hair styling products contain ingredients that can be harmful to the environment. By choosing eco-friendly options and practicing proper disposal methods, you can contribute to a more sustainable future while still achieving beautiful, healthy-looking hair. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Beiersdorf AG - The company offers hair styling product brands such as Nivea, Labello, Eucerin.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is witnessing significant growth due to the increasing consumer demand for advanced formulations and premium products. Brands are focusing on R&D to launch innovative hair styling solutions that cater to various hair types, including curly hair and natural curls. These advanced formulations often contain organic materials and natural ingredients, such as shea butter, floral extracts, and essential oils. Sustainability is a key trend in the hair styling products market, with an emphasis on vegan certification, plant-based plastic packaging, and eco-friendliness. Brands are also using post-consumer recycled materials and sugar-base formulations to reduce their environmental impact. Digital sales are driving growth in the hair styling products market, with consumers turning to e-commerce platforms and digital shopping platforms for convenience and accessibility. Social media trends are also influencing consumer preferences, with natural fragrances, heat styling, and Mediterranean sea salt being popular choices.
Furthermore, product innovation is a major focus for brands, with the launch of new product categories such as leave-in conditioners, serums, and waxes. Premiumization is another trend, with upscale packaging and advanced product performance driving consumer attraction. Consumer demand for hair colors and hair sprays is increasing, with a shift towards plant-based ingredients and natural fragrances. Active ingredients, such as argon oil, are also gaining popularity for their ability to improve product performance and enhance hair health.
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Market Scope |
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Report Coverage |
Details |
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Page number |
144 |
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Base year |
2023 |
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Historic period |
2018 - 2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.2% |
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Market Growth 2024-2028 |
USD 1.22 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.0 |
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Key countries |
Germany, UK, France, Spain, and Rest of Europe |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amway Corp., Beiersdorf AG, Church and Dwight Co. Inc., Coty Inc., Flora and Curl Ltd., Henkel AG and Co. KGaA, Kao Corp., LOreal SA, Mandom Corp., NATULIQUE, Njord, The Estee Lauder Co. Inc., The Procter and Gamble Co., Toni and Guy, Unilever PLC, and VLCC Health Care Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Technavio Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Product
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Opportunity/Restraints
12 Competitive Landscape
13 Competitive Analysis
14 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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