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The hair styling products market share in Europe is expected to rise to USD 1.43 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.87%.
This hair styling products market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the hair styling products market segmentation in Europe by the following:
Download the Free Report Sample to Unlock the Hair Styling Products Market Size in Europe for the Forecast Period and Other Important Statistics
The hair styling products market report in Europe also offers information on several market vendors, including Beiersdorf AG, Church and Dwight Co. Inc., Henkel AG and Co. KGaA, LOreal SA, Mandom Corp., Mountain Valley Springs India Pvt. Ltd., Njord, The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group among others.
The innovation and portfolio extension leading to product premiumization is notably driving the hair styling products market growth in Europe, although factors such as the availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hair styling products industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Hair Styling Products Market Driver in Europe
One of the key factors driving growth in the hair styling products market in Europe is the innovation and portfolio extension leading to product premiumization. With the growing competition and customer demand for innovative products, vendors have started focusing on their R&D operations. Customers usually look for hair styling products that can address concerns pertaining to multiple hair-related issues in minimal time. To meet these customer needs, vendors regularly innovate their product ranges and expand their product lines. With the growing unhealthy lifestyles and deteriorating environmental conditions, several hair-related issues such as premature graying of hair, hair loss, and hair damage are emerging. To overcome such concerns, customers have started using several hair styling products. Higher product premiumization and product line extension, coupled with the growing customer expenditure on beauty products (including hair styling products), will further strengthen value sales in the global hair styling products market and positively impact the market growth.
Key Hair Styling Products Market Trend in Europe
The growing demand for natural and organic hair styling products is another factor supporting the hair styling products market share growth in Europe. Awareness about hair and skin-related problems caused by synthetic hair styling products has pushed up the demand for natural and organic hair styling products. Manufacturers of hair styling products are emphasizing more on organic skincare products. Thus, product line extension also helps in differentiating offerings. Organic hairstyling products are free from harmful ingredients such as petrochemicals, sulfates, and ammonia and they adhere to the high standards of purity set by various governing bodies of different countries. In addition, hair styling products are often used in conjunction with hair wigs and extensions to achieve a desired look, enhancing both the appearance and longevity of these hair accessories. The growing popularity of natural and organic hair styling products is expected to increase the demand, which will propel the growth of the global hair styling products market.
Key Hair Styling Products Market Challenge in Europe
The availability of counterfeit products will be a major challenge for the hair styling products market in Europe during the forecast period. Growing market prospects for hair styling products and the surging demand for these products drive the growth of the market for counterfeit hair styling products. Counterfeits are made from low-quality raw materials and can cause hair damage. For instance, various counterfeit hair styling products contain harmful chemical ingredients. These chemicals cause various skin and hair-related issues, such as skin irritation; allergies; hair dryness; hair fall; skin, eye, and lung irritation; immunotoxicity; chemical burns, and blistering to the scalp; hair breakage; and even some forms of cancer. The growing penetration of e-commerce across geographies is propelling the sales of counterfeit products. Customers find it challenging to distinguish genuine products from counterfeit products, as they look similar. The growing adoption of counterfeit products will adversely affect the sales and pricing strategies of genuine global vendors.
This hair styling products market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the hair styling products market in Europe encompasses successful business strategies deployed by the key vendors. The hair styling products market in Europe is fragmented and the vendors are deploying growth strategies such as focusing on developing innovative products and are constantly increasing R&D investments to compete in the market.
Beiersdorf AG - The company offers hair styling product brands such as Nivea , Labello, Eucerin.
Beiersdorf AG - The tesa segment is involved in developing high-quality self-adhesive systems and products for industry, craft businesses and end consumers.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The hair styling products market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Technavio categorizes the hair styling products market in Europe as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hair styling products market in Europe during the forecast period.
Our report provides extensive information on the value chain analysis for the hair styling products market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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36% of the market's growth will originate from Germany during the forecast period. Germany is the key market for hair styling products in Europe. Market growth in this region will be faster than the growth of the market in the UK, France, and Spain regions.
The presence of many spas will facilitate the hair styling products market growth in Europe in Germany over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In the first half of 2020, the hair styling products market witnessed a decline due to the COVID-19 outbreak in the country. Moreover, the lockdowns imposed by these countries disrupted most industrial activities. The governments of European countries in 2020 introduced emergency legislation that includes restrictions on business activities and social gatherings. Due to this, most of the salons and spas were closed in the region, which reduced the demand for hair styling products in Germany. The European government is focusing on vaccination drives with the launch of COVID-19 vaccines resulting in a vaccinated population, which has reduced the risk of COVID-19 transmission and helped resume various industrial operations, such as the manufacturing of personal care products. This is anticipated to have a positive impact on the regional market during the forecast period.
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The hair styling products market share growth in Europe by the HCGP segment will be significant during the forecast period. The segment includes hair cream, hair gel, hair pomade, heat protectant, and paste. Europe is considered a center of luxury and fashion brands. The market for hair cream, hair gel, hair pomade, paste, and heat protectant is expected to grow during the forecast period. This is majorly due to the growing awareness about the product and the increasing demand among the male population for hair styling and grooming products. Moreover, consumers are increasingly becoming aware of several benefits of these hair styling products.
This report provides an accurate prediction of the contribution of all the segments to the growth of the hair styling products market size in Europe and actionable market insights on post COVID-19 impact on each segment.
APAC Hair Styling Products market - The market size is predicted to surge to USD 1.61 billion from 2021 to 2026 at a CAGR of 6.04%.
Hair Styling Products market - The market share is expected to increase by USD 4.66 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 5.47%.
Hair Styling Equipment market - The market share is expected to increase to USD 4.30 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.5%.
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Hair Styling Products Market Scope in Europe |
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Report Coverage |
Details |
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Page number |
120 |
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Base year |
2021 |
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Forecast period |
2022-2026 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.87% |
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Market growth 2022-2026 |
USD 1.43 billion |
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Market structure |
Fragmented |
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YoY growth (%) |
4.15 |
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Regional analysis |
Europe |
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Performing market contribution |
Germany at 36% |
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Key consumer countries |
Germany, UK, France, Spain, and Italy |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
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Key companies profiled |
Beiersdorf AG, Church and Dwight Co. Inc., Henkel AG and Co. KGaA, LOreal SA, Mandom Corp., Mountain Valley Springs India Pvt. Ltd., Njord, The Estee Lauder Co. Inc., The Procter and Gamble Co., and Unilever Group |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 5
*Exhibit 04: Key Finding 6
*Exhibit 05: Key Finding 7
*Exhibit 06: Key Finding 8
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 07: Parent market
*Exhibit 08: Market characteristics
**2.2 Value chain analysis
*Exhibit 09: Personal products
*2.2.1 Raw material supplier
*2.2.2 Inbound logistics
*2.2.3 Operations
*2.2.4 Outbound logistics
*2.2.5 Marketing and sales
***3. Market Sizing
**3.1 Market definition
*Exhibit 10: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 11: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 12: Europe - Market size and forecast 2021 - 2026 ($ million)
*Exhibit 13: Europe market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 14: Five forces analysis 2021 & 2026
**4.2 Bargaining power of buyers
*Exhibit 15: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 16: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 17: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 18: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 19: Threat of rivalry
**4.7 Market condition
*Exhibit 20: Market condition - Five forces 2021
***5.Market Segmentation by Product
**5.1 Market segments
*Exhibit 21: Product - Market share 2021-2026 (%)
**5.2 Comparison by Product
*Exhibit 22: Comparison by Product
**5.3 HCGP - Market size and forecast 2021-2026
*Exhibit 23: HCGP - Market size and forecast 2021-2026 ($ million)
*Exhibit 24: HCGP - Year-over-year growth 2021-2026 (%)
**5.4 Hair styling spray - Market size and forecast 2021-2026
*Exhibit 25: Hair styling spray - Market size and forecast 2021-2026 ($ million)
*Exhibit 26: Hair styling spray - Year-over-year growth 2021-2026 (%)
**5.5 Dry shampoo - Market size and forecast 2021-2026
*Exhibit 27: Dry shampoo - Market size and forecast 2021-2026 ($ million)
*Exhibit 28: Dry shampoo - Year-over-year growth 2021-2026 (%)
**5.6 Market opportunity by Product
*Exhibit 29: Market opportunity by Product
***6. Customer landscape
**6.1 Overview
*Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
*Exhibit 30: ?Customer landscape?
***7. Geographic Landscape
**7.1 Geographic segmentation
*Exhibit 31: Market share by geography 2021-2026 (%)
**7.2 Geographic comparison
*Exhibit 32: Geographic comparison
**7.3 Germany - Market size and forecast 2021-2026
*Exhibit 33: Germany - Market size and forecast 2021-2026 ($ million)
*Exhibit 34: Germany - Year-over-year growth 2021-2026 (%)
**7.4 UK - Market size and forecast 2021-2026
*Exhibit 35: UK - Market size and forecast 2021-2026 ($ million)
*Exhibit 36: UK - Year-over-year growth 2021-2026 (%)
**7.5 France - Market size and forecast 2021-2026
*Exhibit 37: France - Market size and forecast 2021-2026 ($ million)
*Exhibit 38: France - Year-over-year growth 2021-2026 (%)
**7.6 Spain - Market size and forecast 2021-2026
*Exhibit 39: Spain - Market size and forecast 2021-2026 ($ million)
*Exhibit 40: Spain - Year-over-year growth 2021-2026 (%)
**7.7 Italy - Market size and forecast 2021-2026
*Exhibit 41: Italy - Market size and forecast 2021-2026 ($ million)
*Exhibit 42: Italy - Year-over-year growth 2021-2026 (%)
**7.8 Market opportunity by geography
*Exhibit 43: Market opportunity by geography
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Innovation and portfolio extension leading to product premiumization
*8.1.2 Increasing consumption of sanitizers and disinfectants from the healthcare sector
*8.1.3 Rise in online sales of hair styling products
**8.2 Market challenges
*8.2.1 Availability of counterfeit products
*8.2.2 High Competition
*8.2.3 Regulatory compliances for product composition, labeling, and packaging
*Exhibit 44: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Growing demand for natural and organic hair styling products
*8.3.2 Use of social media marketing
*8.3.3 Rising adoption and awareness of dry shampoo
***9. Vendor Landscape
**9.1 Overview
*Exhibit 45: Vendor landscape
*The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025.
**9.2 Landscape disruption
*Exhibit 46: ?Landscape disruption?
*Exhibit 47: Industry risks
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 48: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 49: ?Market positioning of vendors?
**10.3 Beiersdorf AG
*Exhibit 50: Beiersdorf AG - Overview
*Exhibit 51: Beiersdorf AG - Business segments
*Exhibit 52: Beiersdorf AG - Key news
*Exhibit 53: Beiersdorf AG - Key offerings
*Exhibit 54: Beiersdorf AG - Segment focus
**10.4 Church and Dwight Co. Inc.
*Exhibit 55: Church and Dwight Co. Inc. - Overview
*Exhibit 56: Church and Dwight Co. Inc. - Business segments
*Exhibit 57: Church and Dwight Co. Inc. - Key news
*Exhibit 58: Church and Dwight Co. Inc. - Key offerings
*Exhibit 59: Church and Dwight Co. Inc. - Segment focus
**10.5 Henkel AG and Co. KGaA
*Exhibit 60: Henkel AG and Co. KGaA - Overview
*Exhibit 61: Henkel AG and Co. KGaA - Business segments
*Exhibit 62: Henkel AG and Co. KGaA - Key news
*Exhibit 63: Henkel AG and Co. KGaA - Key offerings
*Exhibit 64: Henkel AG and Co. KGaA - Segment focus
**10.6 LOreal SA
*Exhibit 65: LOreal SA - Overview
*Exhibit 66: LOreal SA - Business segments
*Exhibit 67: LOreal SA -Key news
*Exhibit 68: LOreal SA - Key offerings
*Exhibit 69: LOreal SA - Segment focus
**10.7 Mandom Corp.
*Exhibit 70: Mandom Corp. - Overview
*Exhibit 71: Mandom Corp. - Business segments
*Exhibit 72: Mandom Corp. - Key offerings
*Exhibit 73: Mandom Corp. - Segment focus
**10.8 Mountain Valley Springs India Pvt. Ltd.
*Exhibit 74: Mountain Valley Springs India Pvt. Ltd. - Overview
*Exhibit 75: Mountain Valley Springs India Pvt. Ltd. - Product and service
*Exhibit 76: Mountain Valley Springs India Pvt. Ltd. - Key offerings
**10.9 Njord
*Exhibit 77: Njord - Overview
*Exhibit 78: Njord - Product and service
*Exhibit 79: Njord - Key offerings
**10.10 The Estee Lauder Co. Inc.
*Exhibit 80: The Estee Lauder Co. Inc. - Overview
*Exhibit 81: The Estee Lauder Co. Inc. - Business segments
*Exhibit 82: The Estee Lauder Co. Inc. - Key offerings
*Exhibit 83: The Estee Lauder Co. Inc. - Segment focus
**10.11 The Procter and Gamble Co.
*Exhibit 84: The Procter and Gamble Co. - Overview
*Exhibit 85: The Procter and Gamble Co. - Business segments
*Exhibit 86: The Procter and Gamble Co. - Key news
*Exhibit 87: The Procter and Gamble Co. - Key offerings
*Exhibit 88: The Procter and Gamble Co. - Segment focus
**10.12 Unilever Group
*Exhibit 89: Unilever Group - Overview
*Exhibit 90: Unilever Group - Business segments
*Exhibit 91: Unilever Group - Key news
*Exhibit 92: Unilever Group - Key offerings
*Exhibit 93: Unilever Group - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 ????Objectives
*11.1.3 Notes and Caveats
**11.2 Currency conversion rates for US$
*Exhibit 94: ?Currency conversion rates for US$?
**11.3 Research Methodology
*Exhibit 95: ?Research Methodology
*Exhibit 96: ??Validation techniques employed for market sizing?
*Exhibit 97: ??Information sources
**11.4 List of abbreviations
*Exhibit 98: List of abbreviations
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