Hand Sanitizer Market by Product, Distribution Channel, End-user, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 120
  • SKU: IRTNTR43202

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The hand sanitizer market has the potential to grow by USD 458.83 million during 2021-2025, and the market’s growth momentum will decelerate at a CAGR of 1.02%.

This hand sanitizer market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by product (gel, foam, spray, and wipe), geography (North America, Europe, APAC, South America, and MEA), end-user (commercial, residential, and institutional), and distribution channel (offline and online). The hand sanitizer market report also offers information on several market vendors, including 3M Co., Godrej Consumer Products Ltd., GOJO Industries Inc., L Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., The Procter & Gamble Co., Unilever Group, and Vi-Jon Inc. among others.

What will the Hand Sanitizer Market Size be in 2021?


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Hand Sanitizer Market: Key Drivers and Trends

Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The increasing launch of new products is notably driving the hand sanitizer market growth, although factors such as presence of counterfeit products may impede market growth. To unlock information on the key market drivers and the COVID-19 pandemic impact on the hand sanitizer industry get your FREE report sample now.

  • Vendors in this market are focusing on introducing new products to increase their market share.
  • Dr. Bronner’s has launched the new Peppermint scented Organic Hand Sanitizer, a certified organic and fair-trade product containing organic glycerine.
  • Similarly, ITC launched the Savlon brand of sanitizers, especially for kids, which allows dosage control and minimizes product wastage.
  • The increasing launch of new products is one of the significant factors that will influence hand sanitizer market growth in the coming years. 
  • The outbreak of diseases has driven consumers to take up various preventive measures, such as the increased use of hand sanitizers.
  • The recent outbreaks of COVID-19 around the world have also raised hygiene concerns among the global population.
  • The rising need for consumers to protect themselves from various diseases will boost the demand for hand sanitizers and sanitizing hand wipes.
  • The growing popularity of sanitizers as a preventive measure is one of the vital hand sanitizer market trends that will fuel the growth of the market.

This hand sanitizer market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. Get detailed insights on the trends and challenges, which will help companies evaluate and develop growth strategies.

Who are the Major Hand Sanitizer Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:


  • 3M Co.
  • Godrej Consumer Products Ltd.
  • GOJO Industries Inc.
  • L Brands Inc.
  • Reckitt Benckiser Group Plc
  • S. C. Johnson & Son Inc.
  • The Clorox Co.
  • The Procter & Gamble Co.
  • Unilever Group
  • Vi-Jon Inc.


The hand sanitizer market is fragmented and the vendors are deploying growth strategies such as R&D to compete in the market. Click here to uncover other successful business strategies deployed by the vendors. 

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Download a free sample of the hand sanitizer market forecast report for insights on complete key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies. 

Which are the Key Regions for Hand Sanitizer Market?


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41% of the market’s growth will originate from Europe during the forecast period. Germany and the UK are the key markets for hand sanitizer in Europe. Market growth in this region will be faster than the growth of the market in other regions.

The launch of new and innovative products to meet the rising demand from consumers will facilitate the hand sanitizer market growth in Europe over the forecast period. To garner further competitive intelligence and regional opportunities in store for vendors, view our sample report.

What are the Revenue-generating Product Segments in the Hand Sanitizer Market?


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The increasing popularity of hand sanitizers with vibrant fragrance rather than conventional fragrance is one of the trends that can influence the growth of the market positively during the forecast period. Moreover, the popularity of organic hand sanitizers is increasing among health-conscious consumers. Therefore, the growth of the market segment is expected to be significant during the forecast period.

 In 2021, the demand for gel-based sanitizers is expected to grow significantly owing to the spread of COVID-19. Fetch actionable market insights on post COVID-19 impact on each segment. This report provides an accurate prediction of the contribution of all the segments to the growth of the hand sanitizer market size.



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What are the Key Factors Covered in this Hand Sanitizer Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive hand sanitizer market growth during the next five years
  • Precise estimation of the hand sanitizer market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the hand sanitizer industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hand sanitizer market vendors

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Hand Sanitizer Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Decelerate at a CAGR of 1%

Market growth 2021-2025

$ 458.83 million

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

Europe at 41%

Key consumer countries

US, China, Germany, Japan, and UK

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

3M Co., GOJO Industries Inc., L Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., The Procter & Gamble Co., Godrej Consumer Products Ltd., Unilever Group, and Vi-Jon Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The hand sanitizer market growth will increase by $12257.64 million during 2019-2024.
The hand sanitizer market is expected to grow at a CAGR of 61.74% during 2019-2024.
Technavio has segmented the hand sanitizer market by product (Gel, Foam, Spray, and Wipe) ,distribution channel (Offline and Online) , and geographic (North America, Europe, APAC, and South America).
3M Co., Godrej Consumer Products Ltd., GOJO Industries Inc., L Brands Inc., The Procter & Gamble Co., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., Unilever Group, Vi-Jon Inc. are a few of the key vendors in the hand sanitizer market.
North America will register the highest growth rate of 32.20% among the other regions. Therefore, the hand sanitizer market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the hand sanitizer market growth are:
  • Product innovation and portfolio extension leading to product premiumization
  • Increasing focus on edge computing
The hand sanitizer market vendors should focus on grabbing business opportunities from the gel segment as it accounted for the largest market share in the base year.
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