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Hand Sanitizer Market by Product, Distribution Channel, End-user, and Geography - Forecast and Analysis 2021-2025

  • Published: Mar 2021
  • Pages: 13
  • SKU: IRTNTR43202
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The hand sanitizer market share is expected to increase by USD 458.83 million from 2020 to 2025 at a CAGR of 1%. The hand sanitizer market report offers information on several market vendors, including 3M Co., GOJO Industries Inc., L Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., The Procter & Gamble Co., Godrej Consumer Products Ltd., Unilever Group, and Vi-Jon Inc. among others. Furthermore, this hand sanitizer market research report extensively covers hand sanitizer market segmentation by product (gel, foam, spray, and wipe), geography (North America, Europe, APAC, South America, and MEA), end-user (commercial, residential, and institutional), and distribution channel (offline and online).

What will the Hand Sanitizer Market Size be During the Forecast Period?

Hand Sanitizer Market Size

Download the Free Report Sample to Unlock the Hand Sanitizer Market Size for the Forecast Period and Other Important Statistics

 

Hand Sanitizer Market: Key Drivers, Trends, and Challenges

The increasing launch of new products is notably driving the hand sanitizer market growth, although factors such as the presence of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hand sanitizer industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Hand Sanitizer Market Driver

The increasing launch of new products is notably driving the hand sanitizer market growth. For instance, Dr. Bronner's has launched the new Peppermint scented Organic Hand Sanitizer, a certified organic and fair-trade product containing organic glycerin. Similarly, ITC launched the Savlon brand of sanitizers, especially for kids, which allows dosage control and minimizes product wastage. The increasing launch of new products is one of the significant factors that will influence hand sanitizer market growth in the coming years. 

Key Hand Sanitizer Market Trend

The increased demand for customized products is one of the key hand sanitizer market trends that will support the market growth in the coming years. Customization of hand sanitizers that are specially offered for commercial and institutional end-users is an emerging trend in the market. Nowadays, offices and other commercial end-users are focusing on customized products and the interior of their establishments. Over the last five years, customized and personalized products have gained popularity in developed regions such as the Americas and Europe. Emerging countries such as India and China are exhibiting high demand for customized office supplies, including hand sanitizers and hand sanitizer dispense. In the global hand sanitizer market, leading vendors offer customized and personalized products to enhance the aesthetic appeal of their offerings.

Key Hand Sanitizer Market Challenge

The presence of counterfeit products will be a major challenge impeding the hand sanitizer market growth. The growing market prospects of hand sanitizers and their surging demand have attracted the attention of manufacturers of counterfeit hand sanitizers and paved the way for their entry into the market, especially in developing regions. Counterfeit products are made of low-quality raw materials and have several ill effects. The penetration of e-commerce is also facilitating the distribution, sales, and reach of counterfeit products. The relatively low price of counterfeit products is one of the factors that contribute to their demand. Hence, the availability of counterfeit products has an adverse impact on the sales and pricing strategies of genuine vendors, as the sales of counterfeit products dilute the market shares and damage the reputation of original players.

This hand sanitizer market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the global hand sanitizer market as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hand sanitizer market during the forecast period.

Who are the Major Hand Sanitizer Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • 3M Co.
  • GOJO Industries Inc.
  • L Brands Inc.
  • Reckitt Benckiser Group Plc
  • S. C. Johnson & Son Inc.
  • The Clorox Co.
  • The Procter & Gamble Co.
  • Godrej Consumer Products Ltd.
  • Unilever Group
  • Vi-Jon Inc.

 

This statistical study of the hand sanitizer market encompasses successful business strategies deployed by the key vendors. The hand sanitizer market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • 3M - The company manufactures and offers 3M Avagard D instant hand antiseptic with moisturizers and 3M Avagard Handrub.

  • 3M - Through the safety and industrial segment, the company serves the global industrial, electrical, and safety markets.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The hand sanitizer market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Hand Sanitizer Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the hand sanitizer market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for Hand Sanitizer Market?

Hand Sanitizer Market Market segmentation by region

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41% of the market's growth will originate from Europe during the forecast period. Germany and UK are the key markets for hand sanitizer in Europe. Market growth in this region will be faster than the growth of the market in other regions.

The demand for hand sanitizers is increasing in Europe, as people are becoming health conscious and also due to the increase in the number of people affected by infectious diseases. This will facilitate the hand sanitizer market growth in Europe over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

European countries such as Italy, France, and Germany are facing severe challenges due to the recent COVID-19 outbreak. Hand sanitizers are used as a preventive measure to keep the user safe from the virus that might have come in contact through any formal/informal communication. Also, the increasing number of new product launches by vendors can positively impact the growth of the market during the forecast period. 

What are the Revenue-generating Product Segments in the Hand Sanitizer Market?

Hand Sanitizer Market Segmentation

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The hand sanitizer market share growth by the gel segment will be significant during the forecast period. The segment is witnessing new product launches by vendors to meet the rising demand from consumers. The increasing popularity of hand sanitizers with vibrant fragrances rather than conventional fragrances is one of the trends that can influence the growth of the market positively during the forecast period

This report provides an accurate prediction of the contribution of all the segments to the growth of the hand sanitizer market size and actionable market insights on post COVID-19 impact on each segment.

 

Hand Sanitizer Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Decelerate at a CAGR of 1%

Market growth 2021-2025

$ 458.83 million

Market structure

Fragmented

YoY growth (%)

6.98

Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

Europe at 41%

Key consumer countries

US, China, Germany, Japan, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

3M Co., GOJO Industries Inc., L Brands Inc., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., The Procter & Gamble Co., Godrej Consumer Products Ltd., Unilever Group, and Vi-Jon Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Hand Sanitizer Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive hand sanitizer market growth during the next five years
  • Precise estimation of the hand sanitizer market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the hand sanitizer industry across North America, Europe, APAC, South America, and MEA
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hand sanitizer market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
  • 2.2 Market characteristics
    • Exhibit 02: Market characteristics
  • 2.3 Value chain analysis
    • Exhibit 03: Value chain analysis for personal products

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
  • 3.4 Market outlook: Forecast for 2020 - 2025
    • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
    • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 08: Five forces analysis 2020 & 2025
  • 4.2 Bargaining power of buyers
    • Exhibit 09: Bargaining power of buyers
  • 4.3 Bargaining power of suppliers
    • Exhibit 10: Bargaining power of suppliers
  • 4.4 Threat of new entrants
    • Exhibit 11: Threat of new entrants
  • 4.5 Threat of substitutes
    • Exhibit 12: Threat of substitutes
  • 4.6 Threat of rivalry
    • Exhibit 13: Threat of rivalry
  • 4.7 Market condition
    • Exhibit 14: Market condition - Five forces 2020

5 Market Segmentation by Product

  • 5.1 Market segments
    • Exhibit 15: Product - Market share 2020-2025 (%)
  • 5.2 Comparison by Product
    • Exhibit 16: Comparison by Product
  • 5.3 Gel - Market size and forecast 2020-2025
    • Exhibit 17: Gel - Market size and forecast 2020-2025 ($ million)
    • Exhibit 18: Gel - Year-over-year growth 2020-2025 (%)
  • 5.4 Foam - Market size and forecast 2020-2025
    • Exhibit 19: Foam - Market size and forecast 2020-2025 ($ million)
    • Exhibit 20: Foam - Year-over-year growth 2020-2025 (%)
  • 5.5 Spray - Market size and forecast 2020-2025
    • Exhibit 21: Spray - Market size and forecast 2020-2025 ($ million)
    • Exhibit 22: Spray - Year-over-year growth 2020-2025 (%)
  • 5.6 Wipe - Market size and forecast 2020-2025
    • Exhibit 23: Wipe - Market size and forecast 2020-2025 ($ million)
    • Exhibit 24: Wipe - Year-over-year growth 2020-2025 (%)
  • 5.7 Market opportunity by Product
    • Exhibit 25: Market opportunity by Product

6 Market Segmentation by End-user

  • 6.1 Market segments
    • Exhibit 26: End user - Market share 2020-2025 (%)
  • 6.2 Comparison by End user
    • Exhibit 27: Comparison by End user
  • 6.3 Commercial - Market size and forecast 2020-2025
    • Exhibit 28: Commercial - Market size and forecast 2020-2025 ($ million)
    • Exhibit 29: Commercial - Year-over-year growth 2020-2025 (%)
  • 6.4 Residential - Market size and forecast 2020-2025
    • Exhibit 30: Residential - Market size and forecast 2020-2025 ($ million)
    • Exhibit 31: Residential - Year-over-year growth 2020-2025 (%)
  • 6.5 Institutional - Market size and forecast 2020-2025
    • Exhibit 32: Institutional - Market size and forecast 2020-2025 ($ million)
    • Exhibit 33: Institutional - Year-over-year growth 2020-2025 (%)
  • 6.6 Market opportunity by End user
    • Exhibit 34: Market opportunity by End user

7 Market Segmentation by Distribution channel

  • 7.1 Market segments
    • Exhibit 35: Distribution channel - Market share 2020-2025 (%)
  • 7.2 Comparison by Distribution channel
    • Exhibit 36: Comparison by Distribution channel
  • 7.3 Offline - Market size and forecast 2020-2025
    • Exhibit 37: Offline - Market size and forecast 2020-2025 ($ million)
    • Exhibit 38: Offline - Year-over-year growth 2020-2025 (%)
  • 7.4 Online - Market size and forecast 2020-2025
    • Exhibit 39: Online - Market size and forecast 2020-2025 ($ million)
    • Exhibit 40: Online - Year-over-year growth 2020-2025 (%)
  • 7.5 Market opportunity by Distribution channel
    • Exhibit 41: Market opportunity by Distribution channel

8 Customer Landscape

9 Geographic Landscape

  • 9.1 Geographic segmentation
    • Exhibit 43: Market share by geography 2020-2025 (%)
  • 9.2 Geographic comparison
    • Exhibit 44: Geographic comparison
  • 9.3 North America - Market size and forecast 2020-2025
    • Exhibit 45: North America - Market size and forecast 2020-2025 ($ million)
    • Exhibit 46: North America - Year-over-year growth 2020-2025 (%)
  • 9.4 Europe - Market size and forecast 2020-2025
    • Exhibit 47: Europe - Market size and forecast 2020-2025 ($ million)
    • Exhibit 48: Europe - Year-over-year growth 2020-2025 (%)
  • 9.5 APAC - Market size and forecast 2020-2025
    • Exhibit 49: APAC - Market size and forecast 2020-2025 ($ million)
    • Exhibit 50: APAC - Year-over-year growth 2020-2025 (%)
  • 9.6 South America - Market size and forecast 2020-2025
  • 9.7 MEA - Market size and forecast 2020-2025
    • Exhibit 53: MEA - Market size and forecast 2020-2025 ($ million)
    • Exhibit 54: MEA - Year-over-year growth 2020-2025 (%)
  • 9.8 Key leading countries
    • Exhibit 55: Key leading countries
  • 9.9 Market opportunity by geography
    • Exhibit 56: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
    • Exhibit 57: Impact of drivers and challenges
  • 10.3 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape
    • Exhibit 58: Vendor landscape
  • 11.3 Landscape disruption
    • Exhibit 59: Landscape disruption
    • Exhibit 60: Industry risks

12 Vendor Analysis

  • 12.1 Vendors covered
    • Exhibit 61: Vendors covered
  • 12.2 Market positioning of vendors
    • Exhibit 62: Market positioning of vendors
    • Exhibit 63: 3M Co. - Overview
    • Exhibit 64: 3M Co. - Business segments
    • Exhibit 65: 3M Co. – Key news
    • Exhibit 66: 3M Co. - Key offerings
    • Exhibit 67: 3M Co. - Segment focus
    • Exhibit 68: Godrej Consumer Products Ltd. - Overview
    • Exhibit 69: Godrej Consumer Products Ltd. - Business segments
    • Exhibit 70: Godrej Consumer Products Ltd. – Key news
    • Exhibit 71: Godrej Consumer Products Ltd. - Key offerings
    • Exhibit 72: Godrej Consumer Products Ltd. - Segment focus
    • Exhibit 73: GOJO Industries Inc. - Overview
    • Exhibit 74: GOJO Industries Inc. - Product and service
    • Exhibit 75: GOJO Industries Inc. – Key news
    • Exhibit 76: GOJO Industries Inc. - Key offerings
    • Exhibit 77: L Brands Inc. - Overview
    • Exhibit 78: L Brands Inc. - Business segments
    • Exhibit 79: L Brands Inc. - Key offerings
    • Exhibit 80: L Brands Inc. - Segment focus
    • Exhibit 81: Reckitt Benckiser Group Plc - Overview
    • Exhibit 82: Reckitt Benckiser Group Plc - Business segments
    • Exhibit 83: Reckitt Benckiser Group Plc – Key news
    • Exhibit 84: Reckitt Benckiser Group Plc - Key offerings
    • Exhibit 85: Reckitt Benckiser Group Plc - Segment focus
    • Exhibit 86: S. C. Johnson & Son Inc. - Overview
    • Exhibit 87: S. C. Johnson & Son Inc. - Product and service
    • Exhibit 88: S. C. Johnson & Son Inc. – Key news
    • Exhibit 89: S. C. Johnson & Son Inc. - Key offerings
    • Exhibit 90: The Clorox Co. - Overview
    • Exhibit 91: The Clorox Co. - Business segments
    • Exhibit 92: The Clorox Co. – Key news
    • Exhibit 93: The Clorox Co. - Key offerings
    • Exhibit 94: The Clorox Co. - Segment focus
    • Exhibit 95: The Procter & Gamble Co. - Overview
    • Exhibit 96: The Procter & Gamble Co. - Business segments
    • Exhibit 97: The Procter & Gamble Co. – Key news
    • Exhibit 98: The Procter & Gamble Co. - Key offerings
    • Exhibit 99: The Procter & Gamble Co. - Segment focus
    • Exhibit 100: Unilever Group - Overview
    • Exhibit 101: Unilever Group - Business segments
    • Exhibit 102: Unilever Group – Key news
    • Exhibit 103: Unilever Group - Key offerings
    • Exhibit 104: Unilever Group - Segment focus
    • Exhibit 105: Vi-Jon Inc. - Overview
    • Exhibit 106: Vi-Jon Inc. - Product and service
    • Exhibit 107: Vi-Jon Inc. – Key news
    • Exhibit 108: Vi-Jon Inc. - Key offerings
  • 12.3 3M

125 12.4

128 12.5

130 12.6

  • Brands Inc 132
  • Reckitt Benckiser Group Plc 134
  • S. C. Johnson & Son Inc. 137
  • The Clorox Co 139
  • The Procter & Gamble Co 141
  • Unilever Group 144
  • Vi-Jon Inc 146
  • Appendix 148
  • Scope of the report 149
  • Currency conversion rates for US$ 150
  • Research methodology 151

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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Hand Sanitizer Market market growth will increase by $458.83 mn during 2021-2025.
The hand sanitizer market market is expected to grow at a CAGR of 1% during 2021-2025.
Technavio has segmented the hand sanitizer market market by product (gel, foam, spray, and wipe) ,end-user (commercial, residential, and institutional) , and geography (North America, Europe, APAC, South America, and North America).
3M Co., Godrej Consumer Products Ltd., GOJO Industries Inc., L Brands Inc., The Procter & Gamble Co., Reckitt Benckiser Group Plc, S. C. Johnson & Son Inc., The Clorox Co., Unilever Group, Vi-Jon Inc. are a few of the key vendors in the hand sanitizer market market.
Europe will register the highest growth rate of 41% among the other regions. Therefore, the hand sanitizer market market in Europe is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the hand sanitizer market market growth are:
  • increasing launch of new products
  • increased demand for customized products
The hand sanitizer market market vendors should focus on grabbing business opportunities from the gel segment as it accounted for the largest market share in the base year.
  • What are the key global market and the regional market share?
  • What are the revenue-generating key market segments?
  • What are the key factors driving and challenging this market’s growth?
  • Who are the key market vendors and their growth strategies?
  • What are the latest trends influencing the growth of this market?
  • What are the variables influencing the market growth in the primary regions?
  • What are the factors influencing the growth of the parent market?
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