Enjoy complimentary customisation on priority with our Enterprise License!
The High Protein-Based Food Market size is projected to increase by USD 40.67 billion and the market size is estimated to grow at a CAGR of 7.68% between 2022 and 2027. In 2017 the size of the market was valued at USD 64.80 billion.
This high protein-based food market report extensively covers market segmentation by product (protein-rich drinks, high-protein and high energy sports drink, protein supplements, high-protein and nutritious sports drink, and protein-rich packaged foods), distribution channel (offline channel and online channel), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges.
One of the key factors driving growth in the high protein-based food market is the shift in preference toward natural and herbal products. The demand for natural and herbal products in this space is on the rise, attributable to a shift in consumer preference from synthetic ingredients to more natural formulations. Since these natural products have lesser side effects and are effective for a longer period, their demand is gaining momentum. Vendors have now been focusing on developing herbal products to address the growing demand.
For instance, under the Arbonne PhytoSport brand name, Arbonne International offers a new line of clean, plant-powered supplements. The product features a blend of botanicals such as cayenne to support circulation and blood flow, ginseng to support energy and performance, and turmeric for joint support. Such factors will increase the market growth during the forecast period.
To get additional information about the market, Buy Report
Key Trend and Challenge
Our researchers analyzed the data with 2022 as the base year, along with the key trends, and challenges. A holistic analysis of drivers, trends, and challenges will help stakeholders in the value chain refine their marketing strategies to gain a competitive advantage.
The emergence of non-traditional fitness activities is a high protein-based food market trend that is expected to have a positive impact in the coming years. Consumers are now looking beyond traditional gyms to improve their fitness. More women are now taking part in fitness activities such as yoga and aerobics. Half and full marathons are also some of the emerging fitness activity trends among consumers. Companies are trying to leverage these trends and are actively marketing their products in accordance with these activities. For instance, it was announced in 2016 that Monster Energy would continue to be the official sponsor for the NASCAR Cup Series season from 2017 to 2019.
Gatorade, PepsiCo's sports drink range, is one of the chief sponsors of the Boston Marathon. Sports and energy drink manufacturer LUCOZADE SPORT was the official drinks supplier for the London Marathon in April 2015. The increasing popularity of non-traditional fitness activities, such as yoga, is having a direct impact on consumer spending on products related to these activities. Such factors will increase the market growth during the forecast period.
The stringent government regulations will be a major challenge for the high protein-based food market during the forecast period. The global high protein-based food market is governed by stringent regulations, complying with which may be a challenge for vendors. For instance, vendors that operate in the European market need to comply with strict regulations imposed by various regulatory authorities. In addition, all high protein products are closely regulated through the Foodstuffs for PARticular NUTritional (PARNUTS) regulation. The EFSA has set several regulations on the manufacturing, labeling, and marketing of high-protein products in Europe. It has also banned many ingredients that are used to produce sports nutrition products, such as sodium phosphate and beta-alanine, as they are not considered safe for human consumption.
Further, the EFSA closely inspects and verifies all health claims made by companies through various media, such as on-pack labels, hard copy ads, and websites. It has also increased the number of manufacturing plant inspections in recent years. These stringent government regulations put pressure on vendors, which, in turn, delays their production processes. Such factors will hinder the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global High Protein-Based Food Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The high protein-based food market report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The offline channel segment will account for a significant share of market growth during the forecast period. The offline segment with hypermarkets and supermarkets accounts for the largest share of high protein-based food sales across all regions. These stores offer multiple options from various brands. In-store promotions and the option of price comparisons among similar products are two of the primary reasons for these stores' popularity, especially for food products. With an increasing number of independent retailers worldwide, the sales of functional food and beverages through this channel will likely increase during the forecast period.
The market share growth by the protein-rich drinks segment will be significant during the forecast period. The demand for protein-rich drinks is low in a few Asian countries because the perceived utility of these products is low, and there are a limited number of advertising and promotional activities that highlight the benefits of protein-rich drinks.
For a detailed summary of the market segments Request for Sample Report
The protein-rich drinks segment was valued at USD 25.44 billion in 2017 and continued to grow until 2021. Protein rich-drinks are a vital source of high-protein-based products. Protein-rich drinks are great sources of electrolytes and provide optimal hydration. Most of the protein-rich drinks are consumed by athletes, sports, and bodybuilders to carry out excess workouts. The US, the UK, and Germany are the major countries that consume protein-rich drink products, as these countries are involved in huge sports activities. The benefit of protein-rich drinks, coupled with the aforementioned factors, will drive the global protein-rich drinks segment during the forecast period.
Get a glance at the market share of various regions View PDF Sample
North America is estimated to contribute 39% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America dominated the global high protein-based food market in 2022. The US is the largest market in this region, which is experiencing growth in terms of both volume and value. With the changing consumer demographics and the growing awareness of protein health benefits and of the importance of leading an active lifestyle, the demand for high-protein food and beverages is increasing not only from athletes and bodybuilders but also from users who are not involved in sports activities.
Manufacturers are capitalizing on the expanding market conditions by focusing on product innovations and improvements and are offering less complex formulations and more convenient formats. Sports nutrition products that are formulated specifically for the female consumer segment are also available in the market now. Further, the expansion of frequently visited distribution channels is expected to drive the market during the forecast period. However, the easy availability of counterfeit products and strict government regulations will likely prove to be limiting factors for the market growth in North America.
The outbreak of COVID-19 severely affected the economies of various countries across North America, especially the US, during the first half of 2020. However, the demand for high protein-based food products increased with the presence of e-commerce channels. Moreover, the initiation of large-scale vaccination drives in the second half of 2020 led to the lifting of lockdown restrictions and the resumption of industrial operations, which increased the demand for high protein-based food products in the region. With the presence of both offline and online channels, the demand for high protein-based food products has been surging since the first half of 2021. Thus, the regional high protein-based food market is expected to witness a massive growth rate during the forecast period.
The high protein-based food market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
|
High Protein-Based Food Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
185 |
|
Base year |
2022 |
|
Historic period |
2017-2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 7.68% |
|
Market growth 2023-2027 |
USD 40.67 billion |
|
Market structure |
USD Fragmented |
|
YoY growth 2022-2023(%) |
7.44 |
|
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
|
Performing market contribution |
North America at 39% |
|
Key countries |
US, China, France, Germany, and Russia |
|
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Abbott Laboratories, Archer Daniels Midland Co., Beyond Meat Inc., Campbell Soup Co., Cargill Inc., Chobani Global Holdings LLC, Conagra Brands Inc., Danone SA, General Mills Inc., Hormel Foods Corp., Kellogg Co., Maple Leaf Foods Inc., Mars Inc., Nestle SA, PepsiCo Inc., The Coca Cola Co., The Kraft Heinz Co., Tyson Foods Inc., Unilever PLC, and Mondelez International Inc. |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
BUY NOW Full Report and Discover more
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Certified ISO 9001 : 2015
We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.
We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
Let us help you make report more suited to your requirements.
Get the report (PDF) sent to your email within minutes.
