Enjoy complimentary customisation on priority with our Enterprise License!
The higher education m-learning market size is forecast to increase by USD 47,304.84 million, at a CAGR of 21.11% between 2023 and 2027. One of the key factors driving the higher education m-learning market growth is the growing preference for self-paced m-learning courses. There is a growing popularity for self-paced learning among students as this course can be completed by students at their own pace and at their convenience, without any time constraints. These courses comprise videos, audio, infographics, as well as other visuals that enhance the learning experience of students.
Additionally, several market players operating in the global higher education m-learning market are offering self-paced courses to learners. For example, 2U Inc., through its GetSmarter platform, a SaaS platform, provide different back-end and front-end technologies and technology-enabled services to its partner universities for their graduate and short course programs. Furthermore, the company Blackboard Learn offers a virtual learning environment, and the course management system developed by Blackboard facilitates easy content creation, coupled with several features, such as course management, customizable open architecture, self-paced learning abilities, and scalable design. Hence such factors are expected to drive the higher education m-learning market during the forecast period. This market research and analysis report includes an in-depth analysis of drivers, trends, and challenges.
View Sample PDF at your Fingertips
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Adobe Inc: The company offers higher education M learning such as Adobe Workfront system, Adobe work front group administrator, and Adobe Workfront resource.
This market forecast report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
North America is estimated to contribute 36% to the growth by 2027. Technavio’s analysts have elaborately explained the regional trends, drivers, and challenges that are expected to shape the market during the forecast period.
View the Bestselling Market Report Instantly
One of the main factors for the growth of the global market in North America is due to factors such as the increasing need for effective and quality education in the developed economies in the region. Additionally, there is increasing investment by higher education in modern technologies that can be used to enhance the learning experience due to factors such as the growing popularity of learning. These advancements in technologies enable educators to deliver and access content remotely at any given point in time. As a result, it has led to an increase in the adoption of cloud solutions. Some of the prominent markets in North America that are significantly contributing to the growth of the higher education mobile learning market include countries such as the US, Canada, and Mexico. Furthermore, several factors, including the increase in the number of online certification programs and learners' desire to improve their digital learning by focusing on domain-specific topics on different platforms, such as online journals and technical forums, have enhanced the prospects of m-learning in the region. Hence, such factors are expected to drive market growth in the region during the forecast period.
The non-learning applications segment is estimated to witness significant growth during the forecast period. The non-learning applications segment mainly comprises authoring tools and collaborative tools. Some of the major authoring tools available in the market are online platforms, desktop applications, LMS, and PowerPoint plug-ins. Additionally, several tools are utilized to create m-learning content, which can be accessed from diverse mobile operating systems. Some of these tools include cloud-based and desktop tools, commercial software, do-it-yourself kits, and mobile learning platforms.
Get a glance at the market contribution of various segments View PDF Sample
The non-learning applications segment was the largest segment and was valued at USD 7,031.45 million in 2017. There has been an increasing deployment of authoring tools due to the significant advancement of technology. With the implementation of LMS and analytical tools, higher education content developers can capture and employ user inputs in search engines which helps them to understand the requirements of learners. Furthermore, several companies are offering quality content through mobile browsers or with the help of markup languages such as HTML5. For example, one of the prominent market players Adobe Inc offers Adobe Captivate using markup languages such as Shockwave Flash and HTML5 formats. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the global market growth during the forecast period.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
A key factor shaping the market growth is the inclusion of gamification to drive learner engagement levels. One of the emerging trends which is revolutionizing the global market is gamification. It generates online content and creates a competitive environment for learners. Gamification of digital education content can be referred to as an integration of game design fundamentals with subject concepts to improve the conceptual and practical knowledge of learners.
Some of the key methods involved in gamification, which enhances the learning experience of users, include pedagogical approaches, strategies, and methodologies. There is an increasing adoption of gamification, which is widely used to motivate learners to stay focused on the course, mainly during subject insight sessions, and assist tutors in better guiding and rewarding their learners. Hence, such an enhanced approach is expected to drive market growth during the forecast period.
The lack of standards to validate the quality and uniformity of content is one of the key challenges hindering the market growth. The main cause of the lack of quality content is due to factors such as the lack of domain knowledge of the instructor, incorrect information, or the shortage of teaching skills. Additionally, there is a lack of standardization of m-learning courses offered by several market players in the market, which can lead to a lack of quality.
Moreover, learners are not able to assess the quality of the content offered by these market players before enrollment in such courses. Such wrong choices could also eventually result in dropouts from higher education. Thus, stringent standards should be enforced to validate the quality and standardization of such courses. Hence, such factors are expected to hinder the global market growth during the forecast period.
This market growth and trends report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Higher Education M-learning Market Customer Landscape
The Higher Education M-learning Market is witnessing substantial growth attributed to the proliferation of portable electronic devices and the increasing demand for mobile learning solutions. With the advent of online degree programs and remote learning, institutions are embracing flexibility to accommodate working students and cater to diverse learning needs. Learning management systems (LMS) and e-learning materials facilitate the seamless delivery of online courses while assessment tools ensure effective evaluation. The integration of augmented reality (AR) and virtual reality (VR) technologies enhances mobile learning experiences, promoting accessibility and inclusion in education. Despite challenges such as content and security issues, the market is driven by the growing desire for flexible and individualized learning, fueled by advancements in educational technology and the adoption of smart learning solutions across the education industry and corporate segment.
This market analysis and report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Market Scope |
|
Report Coverage |
Details |
Page number |
161 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 21.11% |
Market growth 2023-2027 |
USD 47,304.84 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
19.87 |
Regional analysis |
North America, APAC, Europe, South America, and Middle East and Africa |
Performing market contribution |
North America at 36% |
Key countries |
US, China, India, UK, and Germany |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
2U Inc., Adobe Inc., City and Guilds Group, D2L Corp., Docebo Inc., Edubrite Systems Inc., Educomp Solutions Ltd., Ellucian Co. LP, Epignosis LLC, Microsoft Corp., Oracle Corp., Pearson Plc, Platinum Equity Advisors LLC, PowerSchool Holdings Inc., Providence Equity Partners LLC, SAP Litmos LMS, Simplilearn, Thoma Bravo LP, Thought Industries, and Novac Learning |
Market dynamics |
Parent market analysis, Market growth and trends, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.