Higher Education M-learning Market Analysis North America, APAC, Europe, South America, Middle East and Africa - US, China, UK, Germany, India - Size and Forecast 2024-2028

Higher Education M-Learning Market Size 2024-2028

The higher education M-learning market size is forecast to increase by USD 90.65 billion at a CAGR of 28.96% between 2023 and 2028. The market's growth is driven by several factors, including the increased penetration of the Internet spurring widespread adoption of mobile-based learning, the growing preference for self-paced m-learning, and the heightened emphasis on personalized learning. Widespread Internet access has made mobile-based learning more accessible, enabling learners to engage with educational content anytime and anywhere. The preference for self-paced m-learning allows individuals to learn at their own speed, catering to diverse learning styles and schedules. Additionally, the growing emphasis on personalized learning tailors educational experiences to individual needs and preferences, enhancing engagement and effectiveness. The report includes historic market data from 2018 - 2022.

Higher Education M-Learning Market Overview 

Higher Education M-Learning Market Companies & Insights

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

Adobe Inc: The company offers higher education M learning such as Adobe Workfront system, Adobe work front group administrator, and Adobe Workfront resource.

The market report also includes detailed analyses of the competitive landscape of higher education and information about key companies, including:

• 2U Inc.
• City and Guilds Group
• D2L Inc.
• Docebo Inc.
• Edubrite Systems Inc.
• Educomp Solutions Ltd.
• Ellucian Co.
• Epignosis LLC
• Microsoft Corp.
• Novac Learning
• Oracle Corp.
• Pearson Plc
• Platinum Equity Advisors LLC
• PowerSchool Holdings Inc.
• Providence Equity Partners LLC
• Litmos US L.P.
• Simplilearn
• Thoma Bravo LP
• Thought Industries

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market research and growth and players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

By Region

APAC is estimated to contribute 36% to the growth by 2027. Technavio's analysts have provided extensive insight into market forecasting, detailing the regional market growth and trends influencing the market's trajectory throughout the forecast years.

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Another region offering significant growth opportunities to vendors is North America. One of the main factors for the growth of the global market in North America is due to factors such as the increasing need for effective and quality education in the developed economies in the region. Additionally, there is increasing investment by higher education in modern technologies that can be used to enhance the learning experience due to factors such as the growing popularity of learning. These advancements in technologies enable educators to deliver and access content remotely at any given point in time. As a result, it has led to an increase in the adoption of cloud solutions. Some of the prominent markets in North America that are significantly contributing to the growth of the higher education mobile learning market include countries such as the US, Canada, and Mexico. Furthermore, several factors, including the increase in the number of online certification programs and learners' desire to improve their digital learning by focusing on domain-specific topics on different platforms, such as online journals and technical forums, have enhanced the prospects of m-learning in the region. Hence, such factors are expected to drive market growth in the region during the forecast period.

Higher Education M-Learning Market Segmentation

By Type

The non-learning applications segment is estimated to witness significant growth during the forecast period. The non-learning applications segment mainly comprises authoring tools and collaborative tools.  Some of the major authoring tools available in the market are online platforms, desktop applications, LMS, and PowerPoint plug-ins. Additionally, several tools are utilized to create m-learning content, which can be accessed from diverse mobile operating systems. Some of these tools include cloud-based and desktop tools, commercial software, do-it-yourself kits, and mobile learning platforms.

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The non-learning applications segment was the largest segment and was valued at USD 8.29 billion in 2018. There has been an increasing deployment of authoring tools due to the significant advancement of technology. With the implementation of LMS and analytical tools, higher education content developers can capture and employ user inputs in search engines which helps them to understand the requirements of learners. Furthermore, several companies are offering quality content through mobile browsers or with the help of markup languages such as HTML5. For example, one of the prominent market players Adobe Inc offers Adobe Captivate using markup languages such as Shockwave Flash and HTML5 formats. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the global market growth during the forecast period.

Higher Education M-Learning Market Dynamics and Landscape

The market is revolutionized by portable electronic devices such as smartphones and tablets, making education more accessible. With the rise of online degrees and learning management systems, elearning materials are becoming increasingly sophisticated. Technologies like virtual reality and augmented reality enhance interactive experiences, engaging students in real-world problems. Companies like Blackboard, Project Tomorrow, and Promethean are leading the way in this space. Platforms such as MOOCs, Upside Learning, and Skillsoft offer a plethora of online courses. The integration of cloud computing, artificial intelligence, and machine learning in mobile applications is transforming digital learning, providing tools and digital materials that facilitate online learning and digital learning. Our researchers analyzed the data with 2023 as the base year, along with the market trends and analysis, drivers, and challenges. A holistic higher education m-learning market  growth analysis and report of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Market Driver

One of the key factors driving the higher education m-learning market growth is the growing preference for self-paced m-learning courses. There is a growing popularity for self-paced learning among students as this course can be completed by students at their own pace and at their convenience, without any time constraints. These courses comprise videos, audio, infographics, as well as other visuals that enhance the learning experience of students.

Additionally, several market players operating in the global higher education m-learning market are offering self-paced courses to learners. For example, 2U Inc., through its GetSmarter platform, a SaaS platform, provide different back-end and front-end technologies and technology-enabled services to its partner universities for their graduate and short course programs. Furthermore, the company Blackboard Learn offers a virtual learning environment, and the course management system developed by Blackboard facilitates easy content creation, coupled with several features, such as course management, customizable open architecture, self-paced learning abilities, and scalable design. Hence such factors are expected to drive the higher education m-learning market during the forecast period.

Major Market Trends

A key factor shaping the market growth is the inclusion of gamification to drive learner engagement levels. One of the emerging trends which is revolutionizing the global market is gamification. It generates online content and creates a competitive environment for learners. Gamification of digital education content can be referred to as an integration of game design fundamentals with subject concepts to improve the conceptual and practical knowledge of learners.

Some of the key methods involved in gamification, which enhances the learning experience of users, include pedagogical approaches, strategies, and methodologies. There is an increasing adoption of gamification, which is widely used to motivate learners to stay focused on the course, mainly during subject insight sessions, and assist tutors in better guiding and rewarding their learners. Hence, such an enhanced approach is expected to drive higher education m-learning market growth during the forecast period.

Significant Market Challenges

The lack of standards to validate the quality and uniformity of content is one of the key challenges hindering market growth. The main cause of the lack of quality content is due to factors such as the lack of domain knowledge of the instructor, incorrect information, or the shortage of teaching skills. Additionally, there is a lack of standardization of m-learning courses offered by several market players in the market, which can lead to a lack of quality.

Moreover, learners are not able to assess the quality of the content offered by these market players before enrollment in such courses. Such wrong choices could also eventually result in dropouts from higher education. Thus, stringent standards should be enforced to validate the quality and standardization of such courses. Hence, such factors are expected to hinder higher education m-learning market growth during the forecast period.

Higher Education M-Learning Market Customer Landscape

The higher education m-learning market development analysis report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the higher education m-learning market research and growth report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies. 

Customer Landscape

Segment Overview

The higher education m-learning market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Type Outlook 
  • Non-learning applications
  • Learning applications
• Courses Outlook 
  • Technical courses
  • Non-technical courses
• Geography Outlook
  • North America
    • The U.S.
    • Canada
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • South America
    • Chile
    • Argentina
    • Brazil
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

Market Analyst Overview

The higher education m-learning market is expanding rapidly, driven by platforms like Blinkist, Anthology, and Navengage. Notable players such as KnowBe4, EchoExam, and INSEAD are enhancing technology-enhanced learning with innovative solutions. Companies like Bodyswaps and Skilldora are gaining traction. Despite advancements, challenges like lack of awareness and internet connectivity persist. Market segmentation reveals growth across geographical segmentation with key players like Adobe Systems, LearnCast, Edmodo, Saba Software, Schoology, and WizIQ. Strategic factors like financial statements, product benchmarking, and strategic collaborations are crucial for educational institutions, training organizations, corporate enterprises, and individual projects.

What are the Key Data Covered in this Higher Education M-Learning Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the size of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market industry across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies