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Hookah Tobacco Market by Product, Application, and Geography - Forecast and Analysis 2021-2025

  • Published: May 2021
  • Pages: 131
  • SKU: IRTNTR40513
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The hookah tobacco market share is expected to increase by USD 1.83 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 3%.

This hookah tobacco market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers hookah tobacco market segmentation by product (SHT, MHT, and LHT), application (FrHT, BevHT, CfHT, and ScHT), and geography (MEA, Europe, APAC, North America, and South America). The hookah tobacco market report also offers information on several market vendors, including Al Fakher Tobacco Trading, Altria Group Inc., ASA Produktions GmbH, British American Tobacco Plc, Fumari, Haze Tobacco LLC, Japan Tobacco Inc., Philip Morris International Inc., Shop Starbuzz, and SOEX India Pvt. Ltd. among others.

What will the Hookah Tobacco Market Size be During the Forecast Period?

Hookah Tobacco Market Size

Download the Free Report Sample to Unlock the Hookah Tobacco Market Size for the Forecast Period and Other Important Statistics

 

Hookah Tobacco Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a neutral impact on the market growth during and post COVID-19 era. The increasing frequency of new flavor launches is notably driving the hookah tobacco market growth, although factors such as may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hookah tobacco industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Hookah Tobacco Market Driver

One of the key factors driving the hookah tobacco market growth is the increasing frequency of new flavor launches. The growing demand for hookah tobacco products in various countries has encouraged vendors to launch innovative products to expand their customer base. The new and innovative product launches in the global hookah tobacco market include Camel Box, launched by Japan Tobacco Inc. in May 2019. The product was developed because of the excellent feedback about its taste from customers. In September 2018, Fumari launched a new hookah tobacco flavor named Mochaccino. In August 2018, Shop Starbuzz launched a new line of exotic tobacco. The popularity of hookah is also highlighted by the exponential increase in the number of hookah bars, lounges, and caf s in countries such as Sweden, the US, the UK, India, Egypt, Turkey, and Saudi Arabia. Hookah consumption is a fast-growing trend among high school and middle school students in the US. Therefore, new product launches and the rising number of hookah bars is expected to have a positive impact on the growth of the global hookah tobacco market during the forecast period.

Key Hookah Tobacco Market Trend

The rising trend of online retailing is another factor supporting the hookah tobacco market share growth. The growth of e-commerce businesses worldwide has offered the tremendous potential for the vendors in the global hookah tobacco market to enhance their profitability; e-commerce accounts for nearly 12% of the global retail trade. Online and e-commerce channels support both business-to-business (B2B) and business-to-consumer (B2C) operations. Factors such as the rising number of internet users and their buy-it-now attitude are contributing to the growth of this retail channel. The rising number of online shoppers across the world will further translate into an increase in the sales of hookah tobacco products through this channel. The growing preference for online shopping among consumers is attributable to the convenience of paying for the orders using credit or debit cards, which helps them in avoiding time-consuming journeys and billing queues.

Key Hookah Tobacco Market Challenge

The stringent regulations on the consumption of hookah tobacco will be a major challenge for the hookah tobacco market during the forecast period. Confusion regarding the legality of using hookah tobacco products in many countries might impede the growth of the global hookah tobacco market. Moreover, many countries in the world have banned the consumption of hookah tobacco products. The increasing number of bans on the consumption of hookah tobacco products may prove to be a major threat to the growth of the global hookah tobacco market. In November 2019, the Austrian government banned smoking in bars, caf s, and restaurants. In December 2017, Rwanda banned the consumption of waterpipe smoking or the use of hookah tobacco products within its domains. Besides, the ban was accompanied by a legal notice that prohibits importing, manufacturing, advertising, sales, and the use of shisha in commercial establishments such as restaurants and nightclubs in the country. 

This hookah tobacco market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

Technavio categorizes the hookah tobacco market as a part of the global hookah tobacco market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hookah tobacco market during the forecast period.

Who are the Major Hookah Tobacco Market Vendors?

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

 

  • Al Fakher Tobacco Trading
  • Altria Group Inc.
  • ASA Produktions GmbH
  • British American Tobacco Plc
  • Fumari
  • Haze Tobacco LLC
  • Japan Tobacco Inc.
  • Philip Morris International Inc.
  • Shop Starbuzz
  • SOEX India Pvt. Ltd.

 

This statistical study of the hookah tobacco market encompasses successful business strategies deployed by the key vendors. The hookah tobacco market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Al Fakher Tobacco Trading - The company offers a comprehensive range of light, mild, and strong hookah tobacco flavors.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The hookah tobacco market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Hookah Tobacco Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the hookah tobacco market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the hookah tobacco market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Hookah Tobacco Market?

Hookah Tobacco Market Market segmentation by region

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38% of the market's growth will originate from MEA during the forecast period. Egypt (Arab Republic of Egypt), Saudi Arabia, and Jordan are the key markets for hookah tobacco in MEA. Market growth in this region will be faster than the growth of the market in the European, North American, and South American regions.

The growing consumption of hookah tobacco products in countries such as Egypt, Saudi Arabia, Jordan, and Turkey and the increasing number of drug stores offering hookah tobacco products will facilitate the hookah tobacco market growth in MEA over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

Using shisha involves sharing mouthpieces and hoses, which can facilitate the transmission of coronavirus. It also states that smokers are more likely to develop severe COVID-19 symptoms. Smoking impairs lung functions, which makes it harder for the body to fight COVID-19 and other respiratory diseases. Hence, many countries in the region, including Saudi Arabia, the UAE, and Kuwait, have imposed bans on shisha use. The increasing spread of COVID-19 in MEA is expected to affect the demand for hookah tobacco during the forecast period. As COVID-19 is a fatal respiratory disease, the governments of several countries, including the UAE, Saudi Arabia, and Kuwait, have already placed restrictions on hookah use, given the public health risks posed by hookah smoking on COVID-19 transmission. These factors are expected to reduce the demand for hookah tobacco in the region.

What are the Revenue-generating Product Segments in the Hookah Tobacco Market?

Hookah Tobacco Market Segmentation

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The hookah tobacco market share growth by the SHT segment will be significant during the forecast period. Factors such as the rising number of drug stores offering strong hookah tobacco products and the increasing frequency of new product launches featuring strong hookah tobacco are expected to drive the growth of the global strong hookah tobacco market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the hookah tobacco market size and actionable market insights on post COVID-19 impact on each segment.

 

Hookah Tobacco Market Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 3%

Market growth 2021-2025

USD 376.43 million

Market structure

Fragmented

YoY growth (%)

2.40

Regional analysis

MEA, Europe, APAC, North America, and South America

Performing market contribution

MEA at 43%

Key consumer countries

Egypt (Arab Republic of Egypt), Saudi Arabia, US, Jordan, and India

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Al Fakher Tobacco Trading, Altria Group Inc., ASA Produktions GmbH, British American Tobacco Plc, Fumari, Haze Tobacco LLC, Japan Tobacco Inc., Philip Morris International Inc., Shop Starbuzz, and SOEX India Pvt. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this Hookah Tobacco Market Report?

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will drive hookah tobacco market growth during the next five years
  • Precise estimation of the hookah tobacco market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the hookah tobacco industry across MEA, Europe, APAC, North America, and South America
  • A thorough analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of hookah tobacco market vendors

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1 Executive Summary

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 01: Parent market
    • Exhibit 02: Market characteristics
  • 2.2 Value chain analysis
    • Exhibit 03: Value chain analysis: Tobacco market

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 04: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 05: Market segments
  • 3.3 Market size 2020
    • 3.4 Market outlook: Forecast for 2020 - 2025
      • Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
      • Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

    4 Five Forces Analysis

    • 4.1 Five forces analysis
      • Exhibit 08: Five forces analysis 2020 & 2025
    • 4.2 Bargaining power of buyers
      • Exhibit 09: Bargaining power of buyers
    • 4.3 Bargaining power of suppliers
      • Exhibit 10: Bargaining power of suppliers
    • 4.4 Threat of new entrants
      • Exhibit 11: Threat of new entrants
    • 4.5 Threat of substitutes
      • Exhibit 12: Threat of substitutes
    • 4.6 Threat of rivalry
      • Exhibit 13: Threat of rivalry
    • 4.7 Market condition
      • Exhibit 14: Market condition - Five forces 2020

    5 Market Segmentation by Product

    • 5.1 Market segments
      • Exhibit 15: Product - Market share 2020-2025 (%)
    • 5.2 Comparison by Product
      • Exhibit 16: Comparison by Product
    • 5.3 SHT - Market size and forecast 2020-2025
      • Exhibit 17: SHT - Market size and forecast 2020-2025 ($ million)
      • Exhibit 18: SHT - Year-over-year growth 2020-2025 (%)
    • 5.4 MHT - Market size and forecast 2020-2025
      • Exhibit 19: MHT - Market size and forecast 2020-2025 ($ million)
      • Exhibit 20: MHT - Year-over-year growth 2020-2025 (%)
    • 5.5 LHT - Market size and forecast 2020-2025
      • Exhibit 21: LHT - Market size and forecast 2020-2025 ($ million)
      • Exhibit 22: LHT - Year-over-year growth 2020-2025 (%)
    • 5.6 Market opportunity by Product
      • Exhibit 23: Market opportunity by Product

    6 Market Segmentation by Application

    • 6.1 Market segments
      • Exhibit 24: Application - Market share 2020-2025 (%)
    • 6.2 Comparison by Application
      • Exhibit 25: Comparison by Application
    • 6.3 FrHT - Market size and forecast 2020-2025
      • Exhibit 26: FrHT - Market size and forecast 2020-2025 ($ million)
      • Exhibit 27: FrHT - Year-over-year growth 2020-2025 (%)
    • 6.4 BevHT - Market size and forecast 2020-2025
      • Exhibit 28: BevHT - Market size and forecast 2020-2025 ($ million)
      • Exhibit 29: BevHT - Year-over-year growth 2020-2025 (%)
    • 6.5 CfHT - Market size and forecast 2020-2025
      • Exhibit 30: CfHT - Market size and forecast 2020-2025 ($ million)
      • Exhibit 31: CfHT - Year-over-year growth 2020-2025 (%)
    • 6.6 ScHT - Market size and forecast 2020-2025
      • Exhibit 32: ScHT - Market size and forecast 2020-2025 ($ million)
      • Exhibit 33: ScHT - Year-over-year growth 2020-2025 (%)
    • 6.7 Market opportunity by Application
      • Exhibit 34: Market opportunity by Application

    7 Customer landscape

    8 Geographic Landscape

    • 8.1 Geographic segmentation
      • Exhibit 36: Market share by geography 2020-2025 (%)
    • 8.2 Geographic comparison
      • Exhibit 37: Geographic comparison
    • 8.3 MEA - Market size and forecast 2020-2025
      • Exhibit 38: MEA - Market size and forecast 2020-2025 ($ million)
      • Exhibit 39: MEA - Year-over-year growth 2020-2025 (%)
    • 8.4 Europe - Market size and forecast 2020-2025
      • Exhibit 40: Europe - Market size and forecast 2020-2025 ($ million)
      • Exhibit 41: Europe - Year-over-year growth 2020-2025 (%)
    • 8.5 APAC - Market size and forecast 2020-2025
      • Exhibit 42: APAC - Market size and forecast 2020-2025 ($ million)
      • Exhibit 43: APAC - Year-over-year growth 2020-2025 (%)
    • 8.6 North America - Market size and forecast 2020-2025
      • Exhibit 44: North America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 45: North America - Year-over-year growth 2020-2025 (%)
    • 8.7 South America - Market size and forecast 2020-2025
      • Exhibit 46: South America - Market size and forecast 2020-2025 ($ million)
      • Exhibit 47: South America - Year-over-year growth 2020-2025 (%)
    • 8.8 Key leading countries
      • Exhibit 48: Key leading countries
    • 8.9 Market opportunity by geography
      • Exhibit 49: Market opportunity by geography ($ million)

    9 Drivers, Challenges, and Trends

    • 9.1 Market drivers
      • 9.2 Market challenges
        • 9.3 Market trends

          10 Vendor Landscape

          • 10.1 Overview
            • Exhibit 51: Vendor landscape
          • 10.2 Landscape disruption
            • Exhibit 52: Landscape disruption
            • Exhibit 53: Industry risks

          11 Vendor Analysis

          • 11.1 Vendors covered
            • Exhibit 54: Vendors covered
          • 11.2 Market positioning of vendors
            • Exhibit 55: Market positioning of vendors
          • 11.3 Al Fakher Tobacco Trading
            • Exhibit 56: Al Fakher Tobacco Trading - Overview
            • Exhibit 57: Al Fakher Tobacco Trading - Product and service
            • Exhibit 58: Al Fakher Tobacco Trading - Key offerings
          • 11.4 Altria Group Inc.
            • Exhibit 59: Altria Group Inc. - Overview
            • Exhibit 60: Altria Group Inc. - Business segments
            • Exhibit 61: Altria Group Inc. - Key news
            • Exhibit 62: Altria Group Inc. - Key offerings
            • Exhibit 63: Altria Group Inc. - Segment focus
          • 11.5 ASA Produktions GmbH
            • Exhibit 64: ASA Produktions GmbH - Overview
            • Exhibit 65: ASA Produktions GmbH - Product and service
            • Exhibit 66: ASA Produktions GmbH - Key offerings
          • 11.6 British American Tobacco Plc
            • Exhibit 67: British American Tobacco Plc - Overview
            • Exhibit 68: British American Tobacco Plc - Business segments
            • Exhibit 69: British American Tobacco Plc - Key offerings
            • Exhibit 70: British American Tobacco Plc - Segment focus
          • 11.7 Fumari
            • Exhibit 71: Fumari - Overview
            • Exhibit 72: Fumari - Product and service
            • Exhibit 73: Fumari - Key offerings
          • 11.8 Haze Tobacco LLC
            • Exhibit 74: Haze Tobacco LLC - Overview
            • Exhibit 75: Haze Tobacco LLC - Product and service
            • Exhibit 76: Haze Tobacco LLC - Key offerings
          • 11.9 Japan Tobacco Inc.
            • Exhibit 77: Japan Tobacco Inc. - Overview
            • Exhibit 78: Japan Tobacco Inc. - Business segments
            • Exhibit 79: Japan Tobacco Inc. - Key offerings
            • Exhibit 80: Japan Tobacco Inc. - Segment focus
          • 11.10 Philip Morris International Inc.
            • Exhibit 81: Philip Morris International Inc. - Overview
            • Exhibit 82: Philip Morris International Inc. - Business segments
            • Exhibit 83: Philip Morris International Inc. - Key offerings
            • Exhibit 84: Philip Morris International Inc. - Segment focus
          • 11.11 Shop Starbuzz
            • Exhibit 85: Shop Starbuzz - Overview
            • Exhibit 86: Shop Starbuzz - Product and service
            • Exhibit 87: Shop Starbuzz - Key offerings
          • 11.12 SOEX India Pvt. Ltd.
            • Exhibit 88: SOEX India Pvt. Ltd. - Overview
            • Exhibit 89: SOEX India Pvt. Ltd. - Product and service
            • Exhibit 90: SOEX India Pvt. Ltd. - Key offerings

          12 Appendix

          • 12.1 Scope of the report
            • 12.2 Currency conversion rates for US$
              • Exhibit 91: Currency conversion rates for US$
            • 12.3 Research methodology
              • Exhibit 92: Research Methodology
              • Exhibit 93: Validation techniques employed for market sizing
              • Exhibit 94: Information sources
            • 12.4 List of abbreviations
              • Exhibit 95: List of abbreviations

            Research Framework

            Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

            TechnavioINFORMATION SOURCES

            Primary sources

            • Manufacturers and suppliers
            • Channel partners
            • Industry experts
            • Strategic decision makers

            Secondary sources

            • Industry journals and periodicals
            • Government data
            • Financial reports of key industry players
            • Historical data
            • Press releases
            Technavio

            TechnavioDATA ANALYSIS

            Data Synthesis

            • Collation of data
            • Estimation of key figures
            • Analysis of derived insights

            Data Validation

            • Triangulation with data models
            • Reference against proprietary databases
            • Corroboration with industry experts
            Technavio

            TechnavioREPORT WRITING

            Qualitative

            • Market drivers
            • Market challenges
            • Market trends
            • Five forces analysis

            Quantitative

            • Market size and forecast
            • Market segmentation
            • Geographical insights
            • Competitive landscape
            Interested in this report?
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            Hookah Tobacco Market market growth will increase by $1839.18 million during 2020-2024.
            The hookah tobacco market market is expected to grow at a CAGR of 8.48% during 2020-2024.
            Technavio has segmented the hookah tobacco market market by product (SHT, MHT, and LHT) ,application (FrHT, BevHT, CfHT, and ScHT) , and geographic (MEA, Europe, APAC, North America, and South America).
            Al Fakher Tobacco Trading, Altria Group Inc., Alzawrae Co., ASA Produktions GmbH, Fumari, Haze Tobacco LLC, Japan Tobacco Inc., Philip Morris International Inc., Shop Starbuzz, SOEX are a few of the key vendors in the hookah tobacco market market.
            MEA will register the highest growth rate of 38.33% among the other regions. Therefore, the hookah tobacco market market in MEA is expected to garner significant business opportunities for the vendors during the forecast period.
            • Egypt (Arab Republic of Egypt)
            • Saudi Arabia
            • Jordan
            • India
            The key factors driving the hookah tobacco market market growth are:
            • Increasing frequency of new flavor launches
            • Rising trend of online retailing
            The hookah tobacco market market vendors should focus on grabbing business opportunities from the sht segment as it accounted for the largest market share in the base year.
            • What are the key global market and the regional market share?
            • What are the revenue-generating key market segments?
            • What are the key factors driving and challenging this market’s growth?
            • Who are the key market vendors and their growth strategies?
            • What are the latest trends influencing the growth of this market?
            • What are the variables influencing the market growth in the primary regions?
            • What are the factors influencing the growth of the parent market?
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            • Detailed vendors report with competitive landscape
            • Covid-19 impact and recovery analysis
            • Data on revenue-generating market segments
            • Details on the market shares of various regions
            • Five-force market analysis

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