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The house wraps market size is estimated to grow at a CAGR of 6.77% between 2023 and 2028. The market size is forecast to increase by USD 2.60 billion. The growth of the market depends on several factors such as moisture management and energy-saving, the implementation of building energy codes and certification programs, and the availability of a wide range of products.
This house wraps market report extensively covers market segmentation by application (commercial and residential), type (non-perforated house wraps and perforated house wraps), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2018-2022.
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Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Availability of a wide range of products is the key factor driving market growth. The global house wraps market is witnessing several product developments by market players. Additionally, peel-and-stick house wraps, also called self-adhesive house wraps, are used in the construction of both commercial and residential buildings and act as air and vapor barriers.
Consequently, the availability of various types of house wraps provides homeowners with many options to choose from, according to their suitability and requirements. Therefore, such factors will drive the growth of the global house wraps market during the forecast period.
The growing dependence on digital marketing tactics and e-commerce is the primary trend shaping market growth. This change has completely changed the way professionals and customers alike obtain information and make decisions about what to buy. Nowadays, companies employ social media, e-commerce websites, and product information pages to offer clients interactive tools, instructional materials, and thorough product details to help them choose the ideal house coverings for their individual requirements.
Furthermore, along with increasing convenience, this trend also makes consumers better informed, which encourages the use of sophisticated house wrap products, expands the market in focus, and makes buying easier for homeowners, builders, and contractors. Hence, the growing prevalence of digital marketing and e-commerce is expected to drive the global house wraps market during the forecast period.
Problems due to the rough handling of house wraps is a challenge that affects market growth. House wraps may tear or damage if exposed to wind, rain, and construction debris for a long period of time. Such damaged house wraps allow air and moisture to enter the wall systems, making it essential to repair all the damages regularly to avoid any further damage to building structures. Such issues may lead to unavoidable costs for homeowners to maintain the house wraps and building structures.
Additionally, excessive exposure to UV light damages the water-resistant quality of house wraps. Exposure to UV radiation also causes house wraps to lose their tensile strength. Thus, it is advisable to install house wraps with maximum UV ratings to ensure that the wraps can withstand prolonged exposure to UV radiation. This may impede the growth of the global house wraps market during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global House Wraps Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The commercial segment is estimated to witness significant growth during the forecast period. The commercial sector has emerged as the primary application segment for house wraps, following a notable shift in the global house wraps market in recent years. The increasing recognition of energy efficiency and sustainability in business development is the reason for this change.
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The commercial segment was the largest segment and was valued at USD 3.68 billion in 2018. To provide a comfortable internal climate, lower heating and cooling expenses, and a longer building lifespan, innovative house wraps are being used in large-scale commercial projects, including office buildings and shopping complexes. High-performance house wraps are becoming increasingly common in the commercial sector, and this trend is predicted to continue rising due to strict building requirements and regulations that encourage energy-efficient construction methods, thereby driving the growth of the global house wraps market during the forecast period.
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North America is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. North America is home to some of the most advanced and developing economies in the globe, such as the US and Canada, which raises the rate of infrastructure development in North America. The US and Canada are prominent markets for house wraps in North America. Furthermore, the implementation of building codes in the US is fueling the demand for house wraps in the country. Section R703 of the International Residential Code (IRC) specifies the requirements for weather-resistant barriers. Hence, the implementation of building codes is anticipated to fuel the demand for house wraps in the region.
In 2020, the outbreak of the COVID-19 pandemic negatively affected the growth of the house wraps market in North America. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. Furthermore, the regional house wraps market was driven by advancements in house wrap materials, such as better moisture control and air sealing capabilities. Hence, such factors are expected to increase the demand for house wraps in the region, thereby propelling the growth of the regional house wraps market during the forecast period.
The house wraps market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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House Wraps Market Scope |
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Report Coverage |
Details |
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Page number |
162 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.77% |
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Market Growth 2024-2028 |
USD 2.60 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
6.33 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 47% |
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Key countries |
US, Canada, China, Japan, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Alpha Pro Tech Ltd., Benjamin Obdyke Inc., Berry Global Inc., Builders FirstSource Inc., CNH Industrial NV, Compagnie de Saint Gobain, CS Fabric International Corp., DuPont de Nemours Inc., ENEOS Holdings Inc., Henry Co., Industrial Development Co. sal, Intertape Polymer Group Inc., James Hardie Industries plc, Kimberly Clark Corp., Kingspan Group Plc, MittenBP, Owens Corning, Protecto Wrap Co., R.H. Tamlyn and Sons LP, and Specialty Coating and Laminating LLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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