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House Wraps Market by Type and Geography - Forecast and Analysis 2022-2026

  • Published: Jul 2022
  • Pages: 120
  • SKU: IRTNTR40144
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The house wraps market share is expected to increase by USD 2.12 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6.18%.

The house wraps market research report provides valuable insights into the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers market segmentation by type (perforated house wraps and non-perforated house wraps) and geography (North America, Europe, APAC, South America, and Middle East and Africa).

The market report also offers information on several market vendors, including Alpha Pro Tech Ltd., ANCI Inc., Benjamin Obdyke Inc., BMC Stock Holdings Inc., Compagnie de Saint Gobain SA, CS Fabric International Corp., DuPont de Nemours Inc., GCP Applied Technologies Inc., Henry Co., INDEVCO Group, Intertape Polymer Group Inc., James Hardie Building Products Inc., Kimberly Clark Corp., Kingspan Group Plc, MittenBP, Owens Corning, Protecto Wrap Co., R.H. Tamlyn and Sons LP, Raven Industries Inc., and Berry Global Inc. among others.

Alpha Pro Tech Ltd. is a public company headquartered in Canada. It is a regional company generating USD 102,700 million in revenues and has around 115 employees. Its revenue from the global house wraps market contributes to its overall revenues along with its other offerings, but it is not a key revenue stream for the company. The company offers REX Wrap Plus as house wraps which is manufactured from a polypropylene woven fabric with a polypropylene coating that contains UV inhibitors. 

What will the House Wraps Market Size be During the Forecast Period?

House Wraps Market Size

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Parent Market Analysis

Technavio categorizes the global house wrap market as a part of the global home furnishings market. Our research report extensively covers external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the house wraps market during the forecast period. 

House Wraps Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post-COVID-19 era. Moisture management and energy saving is notably driving the market growth, although factors such as improper installation of house wraps may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage. 

Key Market Driver

Moisture management and energy saving is one of the key drivers supporting the market growth. Accumulation of moisture often occurs in walls, which may lead to wood rot and cause fungal growth. It may eventually damage the building structure, leading to expensive repair work. Hence, house wraps act as weather-resistant barriers that protect walls besides providing an aesthetic appeal. Moreover, moisture can conduct heat, which causes fibreglass or cellulose insulation to lose its insulation quality. Well, house wraps act as a seal and prevent excess air infiltration. Henceforth, house wraps help in maintaining the optimal amount of heat and humidity during both the summer and winter seasons. In view of this, house wraps help in reducing heating and cooling costs, thereby saving electricity bills and energy costs. Such factors may drive market growth during the forecast period.

Key Market Trend

The advent of new fire-retardant membranes in house wraps is one of the key market trends contributing to the market growth. For instance, in October 2020, Dupont de Nemours launched the Tyvek FireCurb House wrap, which uses flame-retardant technology. It is used in high-rise buildings and ventilated facades. This house wrap uses a phosphorous-containing agent to reduce flammability. The phosphorous-containing agent helps in the formation of a char layer at the surface when it comes in contact with an ignition source. Also, the Tyvek FireCurb House wrap, if burnt, produces less smoke, which allows people to escape a burning building. Hence, the introduction of fire-retardant membranes in house wraps is anticipated to boost the global market growth during the forecast period.

Key Market Challenge

Improper installation of house wraps is one of the factors hampering the market growth. Primarily, the installation of house wraps requires experienced and skilled house wrap installers. Furthermore, for better performance, it is essential to install house wraps in accordance with manufacturers' instructions as incorrect installation of house wraps can affect the ventilation of the house and may result in the accumulation of moisture in wall cavities. However, the improper installation of house wraps over wooden structures may cause leakage in walls, which might remain undetected for years until structural damage occurs. This can require the intervention of contractors to undertake corrective actions and may lead to significant costs. Such challenges may limit the market growth during the forecast period.

This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

House Wraps Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the house wraps market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also optimization and evaluation of business strategies. The players across the value chain include selective data and analysis from entire research findings as per the scope of the report. 

Which are the Key Regions for House Wraps Market?

House Wraps Market Share by Geography

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47% of the market’s growth will originate from North America during the forecast period. The US and Canada are the key markets for house wraps in North America. Market growth in this region will be slower than the growth of the market in APAC.

The implementation of building codes in the US will facilitate market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 hampered the growth of the regional market. However, as a result of large-scale COVID-19 vaccination drives conducted across the region in 2021, the lockdown restrictions in the region were lifted, thus allowing commercial and constructional activities in North America to resume, which, in turn, will fuel demand for house wraps in this region during the forecast period.

What is the Fastest-Growing Type Segment in the House Wraps Market?

House Wraps Market Share

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The market share growth by the perforated house wraps segment will be significant during the forecast period. Perforated house wraps have a high market share as they cost much lesser than non-perforated house wraps. Perforated house wraps can withstand the rigours of construction, but the perforations that allow vapour movement also permit air and water to move through the house wrap. This can damage building structures in the long run. However, several builders prefer low-cost options and do not prioritize the performance and quality of house wraps. Hence, perforated house wraps have been prominent in the global house wrap market. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the house wraps market size and actionable market insights on the post-COVID-19 impact on each segment. 

 

House Wraps Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 6.18%

Market growth 2022-2026

$ 2.12 billion

Market structure

Fragmented

YoY growth (%)

5.58

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

North America at 47%

Key consumer countries

US, Canada, China, Japan, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Alpha Pro Tech Ltd., ANCI Inc., Benjamin Obdyke Inc., BMC Stock Holdings Inc., Compagnie de Saint Gobain SA, CS Fabric International Corp., DuPont de Nemours Inc., GCP Applied Technologies Inc., Henry Co., INDEVCO Group, Intertape Polymer Group Inc., James Hardie Building Products Inc., Kimberly Clark Corp., Kingspan Group Plc, MittenBP, Owens Corning, Protecto Wrap Co., R.H. Tamlyn and Sons LP, Raven Industries Inc., and Berry Global Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

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What are the Key Data Covered in this House Wraps Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive market growth during the next five years
  • Precise estimation of the market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behaviour
  • The growth of the house wraps industry across North America, Europe, APAC, South America, and Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Type

    • 5.1 Market segments
      • Exhibit 24: Chart on Type - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Type - Market share 2021-2026 (%)
    • 5.2 Comparison by Type
      • Exhibit 26: Chart on Comparison by Type
      • Exhibit 27: Data Table on Comparison by Type
    • 5.3 Perforated house wraps - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Perforated house wraps - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Perforated house wraps - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Perforated house wraps - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Perforated house wraps - Year-over-year growth 2021-2026 (%)
    • 5.4 Non-perforated house wraps - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Non-perforated house wraps - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Non-perforated house wraps - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Non-perforated house wraps - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Non-perforated house wraps - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Type
      • Exhibit 36: Market opportunity by Type ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 Canada - Market size and forecast 2021-2026
      • Exhibit 70: Chart on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on Canada - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on Canada - Year-over-year growth 2021-2026 (%)
    • 7.11 China - Market size and forecast 2021-2026
      • Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.12 Japan - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Alpha Pro Tech Ltd.
              • Exhibit 89: Alpha Pro Tech Ltd. - Overview
              • Exhibit 90: Alpha Pro Tech Ltd. - Business segments
              • Exhibit 91: Alpha Pro Tech Ltd. - Key offerings
              • Exhibit 92: Alpha Pro Tech Ltd. - Segment focus
            • 10.4 Benjamin Obdyke Inc.
              • Exhibit 93: Benjamin Obdyke Inc. - Overview
              • Exhibit 94: Benjamin Obdyke Inc. - Product / Service
              • Exhibit 95: Benjamin Obdyke Inc. - Key offerings
            • 10.5 Berry Global Inc.
              • Exhibit 96: Berry Global Inc. - Overview
              • Exhibit 97: Berry Global Inc. - Business segments
              • Exhibit 98: Berry Global Inc. - Key news
              • Exhibit 99: Berry Global Inc. - Key offerings
              • Exhibit 100: Berry Global Inc. - Segment focus
            • 10.6 BMC Stock Holdings Inc.
              • Exhibit 101: BMC Stock Holdings Inc. - Overview
              • Exhibit 102: BMC Stock Holdings Inc. - Product / Service
              • Exhibit 103: BMC Stock Holdings Inc. - Key offerings
            • 10.7 CS Fabric International Corp.
              • Exhibit 104: CS Fabric International Corp. - Overview
              • Exhibit 105: CS Fabric International Corp. - Product / Service
              • Exhibit 106: CS Fabric International Corp. - Key offerings
            • 10.8 GCP Applied Technologies Inc.
              • Exhibit 107: GCP Applied Technologies Inc. - Overview
              • Exhibit 108: GCP Applied Technologies Inc. - Business segments
              • Exhibit 109: GCP Applied Technologies Inc. - Key news
              • Exhibit 110: GCP Applied Technologies Inc. - Key offerings
              • Exhibit 111: GCP Applied Technologies Inc. - Segment focus
            • 10.9 Intertape Polymer Group Inc.
              • Exhibit 112: Intertape Polymer Group Inc. - Overview
              • Exhibit 113: Intertape Polymer Group Inc. - Product / Service
              • Exhibit 114: Intertape Polymer Group Inc. - Key offerings
            • 10.10 Kimberly Clark Corp.
              • Exhibit 115: Kimberly Clark Corp. - Overview
              • Exhibit 116: Kimberly Clark Corp. - Business segments
              • Exhibit 117: Kimberly Clark Corp. - Key news
              • Exhibit 118: Kimberly Clark Corp. - Key offerings
              • Exhibit 119: Kimberly Clark Corp. - Segment focus
            • 10.11 Owens Corning
              • Exhibit 120: Owens Corning - Overview
              • Exhibit 121: Owens Corning - Business segments
              • Exhibit 122: Owens Corning - Key news
              • Exhibit 123: Owens Corning - Key offerings
              • Exhibit 124: Owens Corning - Segment focus
            • 10.12 Raven Industries Inc.
              • Exhibit 125: Raven Industries Inc. - Overview
              • Exhibit 126: Raven Industries Inc. - Business segments
              • Exhibit 127: Raven Industries Inc. - Key news
              • Exhibit 128: Raven Industries Inc. - Key offerings
              • Exhibit 129: Raven Industries Inc. - Segment focus

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 130: Inclusions checklist
                • Exhibit 131: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 132: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 133: Research methodology
                • Exhibit 134: Validation techniques employed for market sizing
                • Exhibit 135: Information sources
              • 11.5 List of abbreviations
                • Exhibit 136: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              House Wraps Market market growth will increase by $2.12 bn during 2022-2026.
              The house wraps market market is expected to grow at a CAGR of 6.18% during 2022-2026.
              Technavio has segmented the house wraps market market by type (Perforated house wraps and Non-perforated house wraps) and geography (North America, Europe, APAC, South America, and Middle East and Africa).
              Alpha Pro Tech Ltd., ANCI Inc., Benjamin Obdyke Inc., BMC Stock Holdings Inc., Compagnie de Saint Gobain SA, CS Fabric International Corp., DuPont de Nemours Inc., GCP Applied Technologies Inc., Henry Co., INDEVCO Group, Intertape Polymer Group Inc., James Hardie Building Products Inc., Kimberly Clark Corp., Kingspan Group Plc, MittenBP, Owens Corning, Protecto Wrap Co., R.H. Tamlyn and Sons LP, Raven Industries Inc., Berry Global Inc. are a few of the key vendors in the house wraps market market.
              North America will register the highest growth rate of 47% among the other regions. Therefore, the house wraps market market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the house wraps market market growth are:
              • Moisture management and energy saving
              • Advent of new fire-retardant membranes in house wraps
              The house wraps market market vendors should focus on grabbing business opportunities from the perforated house wraps segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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              • Five-force market analysis

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